Elizabeth Boone

Greater Detroit Area United States

Group Account Director, Audi Brand at Latcha+Associates

Advertising / Marketing / PR

Storyteller, Brand Builder, and Technology Geek Human beings are natural spam filters and ad blockers. If we don't find something interesting or inspiring, we won't engage with it. Given both the marvels and disruption of technology in marketing and entertainment today, I believe the brands that will endure, and thrive, will be those who leverage data and insights to craft the most interesting, authentic and relevant stories. Further, brands must back up the stories they tell with compelling proof to affirm credibility. In other words, it can't be all fiction. With Fortune 100 client, creative agency and publishing experience, I have a unique perspective on how to lead through the d...