MARKETING PRESENTATION

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REDEFINING
SERVICE IN REAL ESTATE
www.lizkroft.com
Selling a home in today’s market can be stressful – Liz understands that.
While the market can be challenging, dozens of homes are sold each week in
Santa Cruz County. What’s the difference between selling your home or
failing to do so? The details. Whether its Liz’s proven sales approach, effective
marketing campaigns, or utilizing her extensive network, with Liz and
Mainstream Real Estate Group no detail is overlooked.
When Liz says she is “redefining service in real estate,” she means it. Her clients
come first. She will educate you on what needs to be done to have a
successful sale of your home. There are many components to a successful
real estate transaction; you can count on her and her team to be there every
step of the process.
With a proven track record, the right skill set and countless experience, Liz has
all the tools to successfully sell your home. If you’re serious about selling your
home, she’s serious about getting the job done! The right way. The first time.
Who you work with in today’s market matters. Liz looks forward to hearing
from you.
Liz Kroft
REALTOR, GREEN, ABR
Mainstream Real Estate Group
calbre 01937727
831.854.7489 | liz@mainstreamre.com
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MEET LIZ KROFT
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When a person loves their work it is palpable. As a full-time agent, Liz brings
energy and passion to work each day and to the success she creates for her
clients.
Originally from Marina Del Rey in Southern California, Liz has lived in Santa
Cruz since 2002 and considers the Bay Area one of the best places to call
home. After spending her early career in risk management in the insurance
industry, Liz quickly fell in love with real estate. She is honored to be in a
position where she can help people realize their real estate goals in this
spectacular corner of the world.
EDUCATION
B.A. Business Management
University of California Santa Cruz
California Real Estate License
Chamberlin School of Real Estate
DESIGNATIONS
AFFILIATIONS
Santa Cruz County Association of REALTORS®
Santa Clara County Association of REALTORS®
California Association of REALTORS®
National Association of REALTORS®
Real Estate Buyers' Agent Council (REBAC)
Green REsource Council
When she isn’t caring for her clients, you can usually find Liz sailing, traveling,
hiking, practicing yoga, surfing, taking photos, volunteering in the community
or enjoying one of the other countless activities the area has to offer.

MEET MAINSTREAM
REAL ESTATE GROUP
Mainstream Real Estate Group opened its Silicon Valley doors in Campbell
in 2012 with a focus on serving the communities we love. These are the
communities where we were raised, where our families and friends are, and
where we live, work and play.
Mainstream was founded on the principle of abandoning the constraints
many larger regional and national real estate firms are faced with. We want
to serve our clients to the absolute best of our abilities without rigid
corporate guidelines holding us back. Mainstream has an entrepreneurial
spirit with tireless and highly contagious energy. We are shaking up the way
real estate is bought and sold; from our paperless practices to our creative
strategies.
We believe in a smaller business model in order to bring big value. Unlike
many real estate firms where it is every agent for him or herself, we believe
in collaboration and we believe in it because we know it consistently gets
the results our clients deserve.
When you choose one of us at Mainstream, you get all of us.
The bottom line? It is a culture thing. Why are we doing things different?
Because we want to be different and because our clients and communities
deserve different. When you choose to do business with somebody you
choose because you like them, because they understand your needs, and
because they are in your corner.
Ready when you are.
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TESTIMONIALS & SOCIAL PROOF
OF SUCCESS
“We have gone through both a home sale and purchase with Mainstream Real
Estate Group, and if we could we'd sell another house right now just to have the
opportunity to work with Liz! Not only does she have the highest level of experience
and expertise, she is simply a pleasure to work with. This is absolutely who you want
on your team if you're thinking of buying or selling in the Bay Area!”
✪✪✪✪✪ - Maia E. Bonny Doon, CA
“When it comes to negotiations, Liz and her team are the best! Her understanding of
the market and communication is unmatched! Thank you for your hard work and
keeping me informed every step of the way.”
✪✪✪✪✪ - Ray R. Santa Cruz, CA
“Liz sold our home in 8 days above and beyond our list price! We got out of our
house and purchased the perfect home in the neighborhood where we wanted to
be. I know many people that haven’t had that kind of success. Thanks again for
everything! We really look forward to having you as a resource and being able to
refer friends to you for real estate advice.”
✪✪✪✪✪ - Matt M. Los Gatos & Santa Cruz, CA
“Liz has been fabulous to us. She is knowledgeable, timely and professional. All
qualities that we very much appreciate. Please keep doing what you are doing!”
✪✪✪✪✪ - Eric T. Santa Cruz, CA
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SALES IN 2015
37 HOMES SOLD
$36 MILLION IN SALES
AVERAGING
107% OF LIST PRICE &
11 DAYS ON THE MARKET
SALES IN 2014
17 HOMES SOLD
$15 MILLION IN SALES
AVERAGING
107% OF LIST PRICE &
10 DAYS ON THE MARKET

pre-listing
Schedule an appointment with Liz
Discuss best strategy for selling your home
Learn about your wants and needs
Formal listing presentation
Executed sales agreement
Detailed property evaluation
Comprehensive market analysis provided
Design team walkthrough
Sales price established
listed and active
Marketing campaign initiated
Inspections and disclosures completed
Any repairs or upgrades completed
Professional staging and design
Professional photography taken
Luxury sign installed
Property website launched
Print campaigns arranged
Coordinate email and social media
Office and broker previews
Mega Open House
Ongoing follow-up and updates
under contract
Offers received and negotiated
Offer accepted
Back-up offers accepted
Appraisal completed
Ensure contract deadlines are met
Contingencies removed
Continued engagement with lender
Detailed review of closing documents
Escrow closes and funds received
Refer friends to Liz
HOME SALE TIMELINE
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Liz’s sales approach at Mainstream Real Estate Group is simple: she does
what it takes to sell your home in a timely manner – for the best price
and on your terms. While her sales approach is comprehensive,
communication is the vital component to success. As part of a team
environment, she is committed to involving you in every step of the
process. Whether it is establishing a sales price, holding open houses,
accepting offers, or closing escrow, she will communicate with you on a
regular basis. As the results and rave reviews will indicate, this sales
approach simply works.
SALES APPROACH
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MORE THAN YOUR AGENT
LIZ IS ALSO YOUR
analyst
receive a comprehensive market
analysis to determine best strategies
coach
ensure your property puts its best face
forward with qualified professionals
marketing guru
spread the word with a captivating
tailored strategy specific to your home
guide
help navigating the myriad of required
paperwork for your legal protection
connector
rubbing elbows so your property receives
maximum exposure to qualified buyers
ambassador
negotiating with buyers’ agents to
ensure your best price and terms are met
assistant
oversee all the details associated with
repairs, inspections, appraisals, escrow
friend
available 7 days/week during all stages
of the sale and beyond to help you

A PROFESSIONAL
MARKETING APPROACH
MAKES YOUR HOME
STAND OUT!
Team Approach Video Tour Marketing
Professional Photography Just Listed Mailing
Luxury Yard Sign & Post Just Listed Mega Open House
24/7 Information Sign Rider Top 300 Local Agent Preview E-Mail
Upscale Brochures Quality Printed Local Brokerage Network
Custom Website For Your Property National Brokerage Network
Pay-Per-Click Campaign Pre-Marketing Email Blast To Database
> Facebook Prospecting Mainstream’s Buyer Database
> Google Staging or Virtual Staging For Top Dollar
> Twitter Home Warranty Coverage During Listing
> Yahoo Broker Tours
Premier Exposure On: Accurate Feedback
> zillow.com
> realtor.com
> trulia.com
> homes.com
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PRICING CORRECTLY
TO MAXIMIZE PROFITS
OUT OF THE MARKET
IN THE MARKET
BUYER
PERCEIVED
HOME VALUE
15 days 30 45 60 75 90 105 120
30 days 60 days 90 days
PROPERTY
INTEREST
LEVEL
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FIRST STEPS BUYERS TAKE
DURING THE HOME
BUYING PROCESS
56% internet
17% realtor
7% call on yard sign
6% contacted a lender
5% friend, relative, neighbor
3% open house
2% new builder
1% local newspapers
1% knew the seller
1% home buying seminar
1% other
Source: National Association of REALTORS® | Profile of Home Buyers 2014
Did Your Last Agent Show You This?
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1% FOR CHARITY
BECAUSE
GIVING BACK MATTERS
Little by little, a little becomes a lot.
Liz is committed to supporting her community and making a positive
difference. She volunteers for local charitable organizations and gives
back however she can. As a further commitment, she has pledged to
donate 1% of her earnings from each completed escrow to a local
charitable and community-minded organization of her clients' choice.
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“This is absolutely amazing of you, and is
just one of the myriad reasons I appreciate
you and would recommend you above
and beyond any other realtor out there.”
– Andrea T.
"It's pretty awesome to know that a little bit
of our money will be used for something
really important that most people just forget
about or are simply too busy with their own
lives to think about in the world." - Simone K.

IN SUMMARY
Liz and the Mainstream family are committed to working closely with you and
yours in order to sell your home. She takes pride in having a personal
investment in each and every transaction. It is without question Liz maintains
integrity, honesty, transparency and accountability throughout the entire
process. Liz’s goal is to help you achieve yours.
Now the next step is to simply reach out to schedule an appointment to put
Liz and Mainstream Real Estate Group to work for you.
THE CLOSING IS JUST THE BEGINNING…
831.854.7489 | liz@mainstreamre.com | www.lizkroft.com
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831.854.7489 | liz@mainstreamre.com | www.lizkroft.com