Slides from Liz Neeley's presentation at the 2015 National Science Writer's Association Meeting in Boston. Practical advice for busy freelancers and writers who find themselves needing to make presentations or use imagery in their science communication.

1. pleasestop
misusing art
for science communication
@LizNeeley
#scicommart

2. “Stop
hurting
America”
U.S. Navy photo by Mass Communication Specialist 1st Class Chad J. McNeeley/Released

3. Illustration © Drew Fairweather of toothpaste for dinner. Used with permission of the artist

4. Image Credit: CC BY-NC-ND 2.0 Judy Van Der Velden

5. faster, better
concept and execution

6. guineapig
Image Credit: CC BY-NC-ND 2.0 Tracy Plastic_Bat

7. guineapig
negative
space
symmetry
contrast
kerning
cute!
Image Credit: CC BY-NC-ND 2.0 Tracy Plastic_Bat

8. your concept
what do you really need to convey?

10. your concept
how best to convey it?

11. Marilyn Ostergren
Image Credit: © University of Washington

12. Image Credit: © Marilyn Ostegren. Used with permission

13. Image Credit: © Marilyn Ostegren. Used with permission

14. Image Credit: © Marilyn Ostegren. Used with permission
DESIGN'

15. Image Credit: © Marilyn Ostegren. Used with permission

16. your design
bringing ideas to fruition

31. tools
graphic design & image manipulation

32. www.ColorBrewer2.org

33. Paletton.com

34. Paletton.com

35. Paletton.com

36. Color.Adobe.com (previously Kuler.com)

37. Color.Adobe.com (previously Kuler.com)

40. GIMP2.0

42. deep breath
start where you are
use what you have
do what you can