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Content Marketing
WTF FTW
@LizCouto
Let’s start off with a little context.
500,000+
@LizCouto
@LizCouto
We have lots of friends
a community of devs.
@LizCouto
Needed: more devs
@LizCouto
MARKETING
MARKETING
MARKETING
@LizCouto
And so it begins …
@LizCouto
A marketer?
In a devrel meeting?
@LizCouto
was I not
brought in sooner?
WTF
am I doing here?
@LizCouto
Lesson 1:
Be the marketer
@LizCouto
@LizCouto
DevRel trusts you.
The keys to the
kingdom are yours.
@LizCouto
@LizCouto
Sorry.
Not Sorry.
@LizCouto
Lesson 2:
Own the messaging
@LizCouto
You revamped
the messaging!
@LizCouto
@LizCouto
Devs want to hear
from us
each other.
@LizCouto
Lesson 3:
Seek partners
@LizCouto
Everything
is awesome!
@LizCouto
Be the marketer
growth hacker
@LizCouto
@LizCouto
Lesson 4:
You’re a hacker too
@LizCouto
@LizCouto
Things keep
getting better.
Year 1
New
kid
building
trust
Forging
Partnerships
Rew
orking
content
&
m
essaging
M
easurem
ent
&
G
row
th
@LizCouto
Thanks!

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DevRelCon London - Developer Content Marketing FTW