http://www.liveworld.com At LiveWorld, we always compare social media interactions to an online party. We even advise brands on what type of “party” best represents the mood they wish to convey. Whether you’re a Fortune 500 enterprise or a small start-up, and whether you want to throw a real-time conversation party on Twitter or a casual chat on Facebook, there are always some do’s and don’ts that should guide your “social media manners.” Our latest blog post by LiveWorld Founder & CEO Peter Friedman will give you some practical tips on how to become a skilled social media host: http://www.liveworld.com/news/how-to-become-a-social-storyteller/

1. www.liveworld.comMay 3, 2013

2. How to Be A Great Social Host?
• At LiveWorld, we always compare social media
interactions to an online party. We even advise
brands on what type of “party” best represents the
mood they with to convey.
• Whether you’re a Fortune 500 enterprise or a small
start-up, and whether you want to throw a real-time
conversation party on Twitter or a casual chat on
Facebook, there are always some do’s and don’ts
that should guide your “social media manners” as a
social host
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3. Tip #1:
Don’t Only Talk About Yourself
• Promote your brand and “foster engagement and
dialogue among your customers.” This means
sharing non-brand information that will start a
conversation – maybe post a tweet, something like,
“Here’s an interesting stat from today’s Wall Street
Journal.”
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4. Tip #2:
Create A Warm Atmosphere
• A brand can’t be too personal or too social.
• The point of social media is to be social. This is
especially easy for a small business.
• Introduce the key players in your company as real
people, not just titles.
• Let your fans know you’re interested in more than
selling by posing questions unrelated to your
business or only marginally related to it.
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5. Tip #3:
Admit Screw-ups
• Mistakes happen, both in parties and in business.
• Instead of ignoring a stumble or hoping it won’t be
discovered (and for sure, it will be), “own it and
embrace it”
• Apologize, it that’s appropriate, explain what you’ll
do differently next time, and offer free shipping or a
discount on the next order.
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6. Tip #4:
Mingle But Don’t Get Manic
• Remember, you can’t insert yourself into every
conversation at your party, nor should you. The
same is true for Facebook and Twitter.
• If you post too often, you’re filling up your page with
too much you.
• It’s good etiquette to thank people for re-tweeting.
It’s also wise to respond to Facebook posts and
shares.
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7. Tip #5:
Don’t’ Argue with Your Guests
• At your party, your uncle complains about the
cilantro in the guacamole. Online, a customer
disparages a new product. Don’t respond
defensively or combatively.
• Ignore or respond carefully to negative comments;
sometimes others active in the social media sphere
will rise to your defense or otherwise defuse the
criticism
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8. Thank you!
Read more social media trends & best practices on
www.liveworld.com
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