How to subtly connect with social customers through Twitter, Facebook and other social channels.

1. 8 Ways to Connect with
Social Customers
October 2011

2. Where do I start?
▪ What‘s the right tone?
▪ What should I say?
▪ What should I share?
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3. It can be difficult…
Online engagement can
be overwhelming
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4. 8 Ways
To connect with social customers online
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5. 1. get a Twitter account
Twitter is a great starting point to watch the flow of
conversation. It‘s public so it is transparent which
allows for trust to be established. Twitter is a great
place to describe yourself in a few short words.
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6. 2. click ―favorite‖ on a Tweet
The Tweeter will get a message that says you
‗favorited‘ their Tweet. It‘s a subtle way to say, ― I
think that was awesome!‖
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7. 3. set up a Twitter List
Call your list something
meaningful – you will
surely get noticed for
noticing them.
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8. 4.comment on a relevant blog post
Comment in response to a relevant blog or post.
It‘s a great way for you to stand out and
demonstrate that you have something valuable
and sincere to contribute, even if it‘s just "thanks
for your post, I learned a lot!".
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9. 5. share blogs
Or share a blog using the ―share tools‖ directly
on the post. Not only will you be sharing
something valuable with your network but these
things are all measured and tracked by the
person that posted. You are establishing
yourself as part of the conversation.
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10. 6. add blogs to company newsletter
By adding their blog post to your Company
News Letter, They'll notice you and probably
read that edition of your newsletter too. Send a
message to the blogger letting them know you
loved their post, along with the newsletter that it
got "picked up" in.
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11. 7. help people boost Klout
Klout is a measure of a person‘s social
currency – how active they are in social media.
It measures a user's influence across their
social network. +K is Klout‘s version of the ―like‖
button on Facebook with one big difference -
Klout will show the categories where a person
seems to be engaging the most.
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12. 8. start a dashboard
Build your own Dashboard with HootSuite or
Co-Tweet or Seesmic or TweetDeck. Choose
one and sign up for free. Its an easy way to
manage all your social accounts on one
dashboard. It also saves time and energy.
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13. Key Take Away
Make the time and meet people where they
already are!
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14. About Lithium
Find us on the Social Web
The Lithium Social Customer Suite helps great
companies turn social customer passion into marketing, Follow us on Twitter
product development, and customer service assets.
Find us on Facebook
The Lithium Social Customer Suite offers complete Follow Us on LinkedIn
social monitoring, a comprehensive community platform, Join the Lithosphere
and actionable analytics across millions of blogs, forums,
and social networking sites.
For market leaders such as Best Buy, AT&T, Research In Additional Resources
Motion Limited (RIM), Univision, and PayPal, Lithium is Subscribe to SocialMatters
the leading provider of social customer solutions that
deliver real business results. Lithium Resources
Lithium News & Events
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15. why Lithium?
Deep Social Social
Engagement Science Success
Great experiences for your Rich data for analysis, Driving real business
most passionate contributors— benchmarking, and optimizing outcomes.
your superfans. your social investments.
www.lithium.com. 15

16. recognized leadership
Lithium is Number 1 in:
▪ Current offering
▪ Features
▪ Strategy
▪ Clients
November 2010 “The Forrester Wave™: Community Platforms, Q4
2010”
www.lithium.com. 16

17. Lithium Resources
▪ Social CRM: What is the purpose of Twitter?
▪ Social Support with Online Communities
▪ Facebook and Beyond
▪ The Lithium Social Customer Suite
• Lithium Community Platforms
• Lithium Social Media Monitoring
• Lithium Customer Intelligence Center
• LevelUp for Facebook
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