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Embed content in agile teams by focusing on user needs

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In most digital projects content is involved late. But agile methods create an opportunity to refocus content work on meeting user needs instead of publishing information. I was part of the team that developed GOV.UK, the single government website designed around user needs. Our content designers work in agile teams alongside developers, designers, researchers, and analysts. This shared ownership enables the team to create services that are simpler, clearer, and faster. Learn how to:

- adapt agile principles to the needs of content-heavy websites
- avoid the cult of volume by focusing on what your users need
- lead an agile team by encouraging people to publish early and iterate

Veröffentlicht in: Internet
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Embed content in agile teams by focusing on user needs

  1. 1. Lisa Scott
 Product Manager
 Government Digital Service
 @lisa_e_scott GDS
  2. 2. GDS GDS
  3. 3. GDS
  4. 4. • 9 million visitors every week
 • home to ~350 departments and agencies
 • saving over £62 million a year GDSGDS
  5. 5. GDS
  6. 6. “Fix publishing” GDS
  7. 7. GDS
  8. 8. GDS GDS
  9. 9. • start with user needs" • build a multidisciplinary team" • do the most important things first" • publish early and respond quickly GDS
  10. 10. GDS GDS
  11. 11. • page metrics" • site-search data" • external search referrers" • customer feedback" • user research GDS
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  16. 16. https://www.gov.uk/government/ publications/govuk-proposition GDS
  17. 17. • evidence of demand?" • does government need to do it (is someone already doing it better?)" • position in the hierarchy of need? GDS
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  19. 19. GDS GDS
  20. 20. • identify need" • build a solution " • test with users " • measure performance" • improve the solution GDS
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  22. 22. https://github.com/alphagov/maslow" " https://github.com/alphagov/ govuk_need_api" " https://github.com/alphagov/info-frontend" GDS
  23. 23. • record a need" • add evidence for demand" • notes on how need will be met" • URL of content that meets need" • performance statistics GDS
  24. 24. co-located, multidisciplinary team, not a linear process GDS
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  27. 27. • “the 15th week before the week in which the baby is due”
 • “an amount which at least equals the lower earnings limit which applies on the Saturday at the end of your qualifying week”
 • “you've been employed and/or self-employed for at least 26 weeks in your 'test period' (66 weeks up to and including the week before the week your baby is due) - part weeks count as full weeks”
 • “you earned £30 a week averaged over any 13 weeks in your test period” GDS
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  30. 30. meeting user needs ≠ publishing information GDS
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  35. 35. • publish early…how early?" • when is it good enough? GDS
  36. 36. “I’ll know it when I see it” GDS
  37. 37. done ≠ finished GDS
  38. 38. GDS
  39. 39. done = publish when the need is met GDS
  40. 40. •find the answer " •understand the answer" •know what to do next GDS
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  49. 49. GDS Focus on user needs
  50. 50. • start with the needs, not with the information" • unite as a team (not as a discipline)" • research continuously and make decisions with data " • put the most effort into meeting the most important needs first" • publish early, not perfectly" • respond quickly to trends in feedback GDS
  51. 51. GDS blog – http://gds.blog.gov.uk Design principles – www.gov.uk/design-principles Digital strategy – www.gov.uk/digitalstrategy Service manual – www.gov.uk/service-manual Performance – www.gov.uk/performance Assisted digital – http://assisteddigital.blog.gov.uk Digital inclusion – http://digitalinclusion.blog.gov.uk Our code – www.github.com/alphagov GDS
  52. 52. Thanks! " Lisa Scott
 @lisa_e_scott GDS

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