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MARKETING, BRANDING AND ADVERTISING
United Pharmacy
NETWORK
Stationery
and
Business
Cards
Website
Preferred
Vendor
Program
Marketing
Collateral
Sales
Team
Collateral
Public
Relations
Social
Media
Pharmacy - Branding
Logo & Identity Management
Corporate Business Card Design
Post Card Invitation
Custom Designed Pharmacy
Business Card
Promotional Totes
Annual Summit Flyer
Pharmacy – Sales Collateral
Group Pharmacy Organization
Sales Binder
Pharmacy – Marketing Collateral
United Pharmacy Sell Sheet
Claims Processing Sell Sheet Injectables Sell Sheet
Pharmacy Window Banner Marketing Flyer
Pharmacy – Marketing Collateral
Collateral targeting Behavior
Homes/Organizations
Collateral targeting Camps
Pharmacy – Marketing Collateral
2-Sided Pharmacy
introduction Flyer
2-Sided Pharmacy
introduction Rack Card
Preferred Vendor Poster and
accompanying Rack Card
Pharmacy – Marketing Collateral
Preferred Vendor Poster and
Matching Note Pads
Refer a Friend Campaign
Includes Poster,
Gift Certificate and
Bag Inserts
Scholarship Winner
(Facebook Posting)
• Content Management: Responsible
for increasing online community
engagements and brand awareness by
posting fresh content relating to health
issues, healthy recipes, trending events,
medical/safety warnings, etc.
• Facebook New Business: setting up
and creating identity on Facebook for
new Pharmacy Plus Network members
(contact info, profile and cover photos,
services & events, hours, pharmacy
description.
• Facebook Stats:
• 250 Pharmacy Plus Network Member
Facebook pages.
• Actively started posting since February 2016
• Over 3,400 posts have been created
• Over 625 fans generated
• Over 534 Engagements (161 page shares, 334
page LIKES, 39 page comments)
• Increased traffic from zero (February 21,
2016) to over 2, 200 as of June 14, 2016
SOCIAL MEDIA MANAGEMENT | FACEBOOK
EXAMPLES OF FACEBOOK POSTINGS
WEBSITE MANAGEMENT - United Pharmacy Network
SITE MAP
• About Us
• About UPN
• Vision and Mission
• Our Team
• Testimonials
• What We Offer
• Contracted Vendors
• Become a Vendor
• PlusSaver Generic Program
• PlusScripts Refill Program
• Packaging Options
• Questions
• FAQ
• Terms of Use
• Terms and Conditions
• Privacy Statement
• Resources
• Forum
• Events
• Blog
• Careers
• Contact Us
• Sole creator of entire website including layout,
design, creating content, sourcing images
• Developed using SquareSpace
• Created, tested and launched in 10 days
• www.UPNRx.com
PREFERRED VENDOR PROGRAM
Developing a structured format and procedure
on acquiring, qualifying, and managing
relationships with new and existing Preferred
Vendors. Tasks include:
• Review exiting Vendors: ensure all contracts
are up to date, contacts are current, and
products/services and pricing are current.
• Termination Contract: those who no longer
are viable vendors are to be issued Letter of
Termination
• New Vendor: potential vendors are to be
vetted and if approved, brought on board
contractually
• Collections: Follow up and enforce those
vendors delinquent on Administrative Fees due
Pharmacy Plus Network.
• Email & Fax Marketing: continue providing
regularly scheduled communications to our
Members via Email Marketing and Fax
Marketing.
• Social Media: reach out to potential
customers on individual pharmacy Facebook
pages on benefits of Preferred Vendors.
SITEMAP
• Home
• PlusSaver Generic Drug Discount
• HomeCare
• PlusScripts Refill Program
• PlusCare
• Claims Processing
• Injectables Delivery
• About Us
• Visions
• Our Team
• Our Clientele
• Our Blog
• Our Solutions
• Marketing Services
• In the News
• Press Releases
• Photo Gallery
• Events and Meetings
• Publications
• Resources
• Contact Us
WEBSITE MANAGEMENT - Pharmacy Plus Network
• Sole creator of entire website including layout,
design, creating content, sourcing images
• Developed using Shopify
• Created, tested and launched in 14 days
• www.PharmacyPlusNetwork.com

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Lisa M Pavia - Pharmacy Marketing Outside PDF

  • 1.
  • 2. MARKETING, BRANDING AND ADVERTISING United Pharmacy NETWORK Stationery and Business Cards Website Preferred Vendor Program Marketing Collateral Sales Team Collateral Public Relations Social Media
  • 3. Pharmacy - Branding Logo & Identity Management Corporate Business Card Design Post Card Invitation Custom Designed Pharmacy Business Card Promotional Totes Annual Summit Flyer
  • 4. Pharmacy – Sales Collateral Group Pharmacy Organization Sales Binder
  • 5. Pharmacy – Marketing Collateral United Pharmacy Sell Sheet Claims Processing Sell Sheet Injectables Sell Sheet Pharmacy Window Banner Marketing Flyer
  • 6. Pharmacy – Marketing Collateral Collateral targeting Behavior Homes/Organizations Collateral targeting Camps
  • 7. Pharmacy – Marketing Collateral 2-Sided Pharmacy introduction Flyer 2-Sided Pharmacy introduction Rack Card Preferred Vendor Poster and accompanying Rack Card
  • 8. Pharmacy – Marketing Collateral Preferred Vendor Poster and Matching Note Pads Refer a Friend Campaign Includes Poster, Gift Certificate and Bag Inserts Scholarship Winner (Facebook Posting)
  • 9. • Content Management: Responsible for increasing online community engagements and brand awareness by posting fresh content relating to health issues, healthy recipes, trending events, medical/safety warnings, etc. • Facebook New Business: setting up and creating identity on Facebook for new Pharmacy Plus Network members (contact info, profile and cover photos, services & events, hours, pharmacy description. • Facebook Stats: • 250 Pharmacy Plus Network Member Facebook pages. • Actively started posting since February 2016 • Over 3,400 posts have been created • Over 625 fans generated • Over 534 Engagements (161 page shares, 334 page LIKES, 39 page comments) • Increased traffic from zero (February 21, 2016) to over 2, 200 as of June 14, 2016 SOCIAL MEDIA MANAGEMENT | FACEBOOK
  • 11. WEBSITE MANAGEMENT - United Pharmacy Network SITE MAP • About Us • About UPN • Vision and Mission • Our Team • Testimonials • What We Offer • Contracted Vendors • Become a Vendor • PlusSaver Generic Program • PlusScripts Refill Program • Packaging Options • Questions • FAQ • Terms of Use • Terms and Conditions • Privacy Statement • Resources • Forum • Events • Blog • Careers • Contact Us • Sole creator of entire website including layout, design, creating content, sourcing images • Developed using SquareSpace • Created, tested and launched in 10 days • www.UPNRx.com
  • 12. PREFERRED VENDOR PROGRAM Developing a structured format and procedure on acquiring, qualifying, and managing relationships with new and existing Preferred Vendors. Tasks include: • Review exiting Vendors: ensure all contracts are up to date, contacts are current, and products/services and pricing are current. • Termination Contract: those who no longer are viable vendors are to be issued Letter of Termination • New Vendor: potential vendors are to be vetted and if approved, brought on board contractually • Collections: Follow up and enforce those vendors delinquent on Administrative Fees due Pharmacy Plus Network. • Email & Fax Marketing: continue providing regularly scheduled communications to our Members via Email Marketing and Fax Marketing. • Social Media: reach out to potential customers on individual pharmacy Facebook pages on benefits of Preferred Vendors.
  • 13. SITEMAP • Home • PlusSaver Generic Drug Discount • HomeCare • PlusScripts Refill Program • PlusCare • Claims Processing • Injectables Delivery • About Us • Visions • Our Team • Our Clientele • Our Blog • Our Solutions • Marketing Services • In the News • Press Releases • Photo Gallery • Events and Meetings • Publications • Resources • Contact Us WEBSITE MANAGEMENT - Pharmacy Plus Network • Sole creator of entire website including layout, design, creating content, sourcing images • Developed using Shopify • Created, tested and launched in 14 days • www.PharmacyPlusNetwork.com