1.
HOW ART HELPED ME
BUILD DIGITAL PRODUCTS
YONATAN LEVY
#theotherideas

2.
20 Years later… I’m an
Art Student

3.
Edward Hopper, South Carolina Morning 1955

4.
Edward Hopper, South Carolina Morning 1955

5.
IS IT TRUE?
I

6.
Your Brain is...
Deceiving You!

7.
Digital products are the new art.

8.
10 years later... I’m a
Product Manager

9.
I Can’t see SHIT,
Captain.

10.
IS IT TRUE?
I

11.
Low exposure.
Not enough users in conversation.
No clear topic for conversations.
Design was foreign to sites.
No clear value.
USING HOPPER’S PAINTING TO
CRACK THE PRODUCT STRATEGY

12.
USING HOPPER’S PAINTING TO
CRACK THE PRODUCT STRATEGY
Low exposure. Embedded inline.
Not enough users in conversation. For Enterprise only.
No clear topic for conversations. Per media piece.
Design was foreign to sites. Fully customizable design.
No clear value. User notifications to increase retention.

13.
PRODUCT / MARKET FIT
BINGO!

14.
LEARN TO SEE MORE

15.
LOOK FOR SOMETHING
DIFFERENT IN YOUR PAST
AND BRING IT FORWARD

16.
yonatanlevy1@gmail.com