More than Just Lines on a Map: Best Practices for U.S Bike Routes
Hinweis der Redaktion
In the description for today’s panel, reference was made to the butcher, baker and candlestick maker – as an idiom for relating creative professions to other businesses
Free is a strategy that works in certain businesses, particularly for commodity products.Taste tests – Coke / Pepsi challenge /cost is minimal, upside for the under dog hugeTest drives – minimal cost, retractableTrials –”30-day FREE” / no-cost to softwareFREE DOES NOT APPLY to Professional ServicesLawyer, Accountant, Massage Therapist or Plumber to work for FREE – services that are highly skilled and non-retractable should and are well paid for
Innovation and design thinking are highly prized today but breakthroughs don’t come easily.Education, years of experience / macro – micro abilityProcess of Research, leading to insights, inspiration, honing and refine