LinkedIn 101 for Nonprofit Professionals & Organizations (01/01/16)

1. LinkedIn for Nonprofits We’ll begin shortly – in the meantime, please take note of the following:  Everyone on the line is muted by default. Please type any questions into the chat box on the left hand side.  The presentation & recording will be sent via email within 48 hours.

2. What is this webinar about? LinkedIn for Nonprofits ✓ LinkedIn basics for nonprofit professionals ✓ Best practices for nonprofits ✓ Tools and resources

3. Agenda Basics for Every Professional Elevating Awareness of Your Nonprofit Advanced Use of LinkedIn 101 201 301

4. How long have you been a member of LinkedIn? Quick Poll #1 0 – 3 years 3 – 6 years 6+ years I don’t know

5. Get to know us Welcome

6. LinkedIn’s Mission Connect the world’s professionals to make them more productive and successful

7. * 2014 member number as of June 30, 2014 Member Growth 375M 300M 225M 150M 75M 2003 2005 2007 2009 2011 2013 75M 380M 2015

8. 25M following nonprofits! Nonprofits on LinkedIn 5 Million Nonprofit Professionals 217,000+ Nonprofit Organizations

9. Do you know how to create a strong personal presence on LinkedIn? Quick Poll #2 Yes! Somewhat No I don’t know

10. The Basics ✓ Personal profile and identity ✓ Connections and a healthy network ✓ Your presence 101

11. Creating Your Identity on LinkedIn Improve Your Profile ✓ Profile picture ✓ Summary - personal mission ✓ Education ✓ Volunteer experience & causes ✓ Detailed work experience for at least 3 recent positions ✓ Skills 101

12. Connect with Volunteers & Board Members ✓ Ask volunteers and board members to add their work with you to their LinkedIn profile ✓ Build an auto-response: When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile ✓ Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn 101

13. Why Connections Matter 1st Degree 2nd Degree 3rd Degree 110,000 ✓ Board Members ✓ Staff ✓ Donors ✓ Volunteers Connect with… 4,000,000 645 101

14. Status updates go a long way to generate awareness ✓ Post at peak activity times ✓ Lead with a catchy first line ✓ Reciprocate 101

15. Master LinkedIn 101 with these steps  Fill out all components of your profile • Best practices: https://smallbusiness.linkedin.com/professional- branding/linkedin-profile-tips  Make personal connections to colleagues, board members, and supporters • Best practices: https://smallbusiness.linkedin.com/professional- branding/networking-tips  Post updates on LinkedIn • How to: https://help.linkedin.com/app/answers/detail/a_id/434/bid/239/pid/231 101

16. Elevate awareness of your nonprofit 201 ✓ Complete your organization’s Company Page ✓ Get followers involved ✓ Post status updates

17. Does your organization have a Company Page? Quick Poll #3 Yes – it’s great! No I don’t knowYes – but it could use a little work 201

18. Create a Company Page to showcase your work Home ✓ Create or claim your nonprofit’s Company Page ✓ Add an image, logo, and short description ✓ Encourage board members & supporters to follow you ✓ Post updates to communicate with your supporters 201

19. Consider this: Engage & grow your follower base by regularly sharing company updates Only 2% of employees regularly share but are responsible for 20% of engagement Make Company updates 201 147% avg increase in engagement by sharing a photo in your company update

20. Thought Leadership via Blogging 201

21. Master LinkedIn 201 with these steps  Add multiple owners to your Company Page • How to: https://help.linkedin.com/app/answers/detail/a_id/4783  Make your Company Page pop • See tips and examples here: http://blog.linkedin.com/2014/12/09/announcing- linkedins-best-of-company-pages-2014/  Post updates from your organization on LinkedIn • Steps to engage your followers: https://smallbusiness.linkedin.com/smallbusiness-marketing/engage-your-audience  Publish a thought leadership piece • See examples and get inspiration here: http://blog.linkedin.com/2015/01/07/linkedin-reaches-one-million-posts-opens- publishing-to-new-markets/ 201

22. ✓ Nonprofit branding ✓ Volunteer / board member recruitment ✓ Full time employee recruitment ✓ Build fundraising relationships Advanced use of LinkedIn 301

23. What is your organization looking to get out of LinkedIn? Quick Poll #4 Branding Full time employees Volunteers or board members Fundraising relationships 301

24. Branding 301 Branding Grow and engage followers Talent Branding

25. Your Company Page Engaging followers on LinkedIn 301 Branding

26. Status Updates Engaging followers on LinkedIn 301 Branding Consider this: Engage & grow your followers base by regularly sharing company updates 84% (on avg) increase in engagement by including a link in your company update Posting images results in a 98% higher comment rate

27. Employee Profiles Engaging followers on LinkedIn 301 Branding

28. Targeted Ads Engaging followers on LinkedIn 301 Branding

29. Have you thought about Talent Branding? 301 Branding

30. Show off what it’s like to work at your organization CareersCareer Page 301 Branding

31. Recruitment Board Members, Employees, and Volunteers 301 Recruitment Find candidates and reach out! Post to let candidates find your job.

32. Find candidates you want 301 Recruitment

33. Manage the right candidates Management tools One-click InMail Full names and profiles for 3rd degree Premium search facets 301 Recruitment

34. Reach out ✓ Target, target, target. ✓ Make the first InMail short, personal and actionable. ✓ Include a common connection, if possible 301 Recruitment

35. job title job description, desired skills and expertise location Post your jobs clickable link to company page how candidates apply 301 Recruitment Job post $NP discount

36. Posting Volunteer or Board Opportunities Go to: nonprofits.linkedin.com 301 Recruitment

37. 201 Grad School101 Nonprofit story Boys & Girls Clubs of SF Highlights  Reduced time to fill from 100 days to 62.  Cut spending in half by posting jobs to LinkedIn instead of Craigslist.  Built a pipeline of candidates for future positions.

38. Redefining Social Fundraising 301 Fundraising Social fundraising definition How to use LinkedIn for fundraising

39. More charitable than you might think Our members: http://mashable.com/2014/09/18/social-media-charity/

40. What is social fundraising? Social fundraising proactively leverages relationships and insights to find the right people and secure connections. Social fundraisers drive relationships. 301 Fundraising

41. Best ways to use LinkedIn for fundraising Find the right connections to build strategic partnerships Target foundations and corporations to develop meaningful relationships Engage and manage existing donor relationships Leverage your board’s relationships efficiently Drive strategic partnerships1 Establish institutional connections2 Cultivate existing relationships3 Leverage board connections4 301 Fundraising

42. Drive strategic partnerships 1) Identify a partnership you’re working to foster 2) Search to find the right contacts 3) Narrow the list to the people you need to connect with 4) See how you’re connected and ask for an introduction 301 Fundraising

43. Establish key institutional relationships (like with foundations and corporations) 301 Fundraising

44. Master LinkedIn 301 with these steps: 301 Branding Recruiting Fundraising  Ask supporters to follow you  Use advanced search or Recruiter to find candidates  Connect with your board and volunteers  Post updates  Reach out using InMails  Make sure organization presence is strong – post updates  Evaluate your Talent Brand  Post full time / volunteer / board member opportunities  Talk to us about institutional fundraising and building relationships with corporate donors / foundations. Email: nonprofitsolutions@linkedin.com  Add a Career Page, sponsor updates, or target ads if it helps your goals  Check out LinkedIn Solutions (with nonprofit discounts) if you’re hiring more than 5 people

45. Start with the basics and advance your skills 101 201 301  Add multiple owners to your Company Page  Make your Company Page pop  Post updates from your organization on LinkedIn  Have directors publish thought leadership pieces  Branding  Recruiting: post and search for volunteers, board members, employees  Recruiting solutions  Fundraising  Fill out all components of your profile  Make personal connections to colleagues, board members, and supporters  Post updates on LinkedIn

46. For more information: Nonprofit.linkedin.com Free volunteer post: lnkd.in/volpost

LinkedIn 101 for Nonprofit Professionals & Organizations (01/01/16)

LinkedIn 101 for Nonprofit Professionals & Organizations (01/01/16)

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