LinkedIn Day Stavanger
Gabriel Aksan
Account Executive
Nordics
LinkedIn Nordics

OUR MISSION
“Connect the world’s professionals to make
them more productive and successful”

Everywhere
Work wherever our
members work
Insights
Be great at what you do
Identity
Connect, find and be found
THE VALUE LINKEDIN BRINGS TO MEMBERS
Highest educated, most affluent and influential members of any network globally

Sales
Turn cold calls into
warm prospects
Marketing
Connect most effectively
with professionals
Talent
Let the platform power
current processes
WHY COMPANIES ARE TURNING TO LINKEDIN

Social Active Job SeekersSocial / Passive / Active Active Job SeekersSocial Platforms
>80%
225+M
<20%
Social | Active | Passive
Reach the best candidates, not just the active
Recruitment Solutions
Passive
Active
OUR INDUSTRY

Headhunters
Help wanted
100X
10-25%
• Low volume
• High cost
• High quality
• High volume
• Low cost
• Low quality
Executive search
Job Boards
WHAT PROBLEM DO WE SOLVE?

WHAT PROBLEM DO WE SOLVE?
>80%
225+M
<20%

WHAT PROBLEM DO WE SOLVE?
Passive
Candidates
Brand
Source
Manage
Measure
Employer of chioce
Engage
Create your talent pipe line
Understand your process

LinkedIn Day Stavanger
Improving your presence on LinkedIn
LinkedIn Talent Solutions

“From a competition perspective,
iPhone is nothing but a niche product.”
Nokia CEO Olli-Pekka Kallasvuo, April 17 2008
(40% global market share at the time, now 5%)
What can potentially happen in five years if you hire the wrong people…?

+ 225 000,000
Registered members (MAY 2013)
7M+
Canada
77M+
United States
14M+
Latin America 25M+
Asia Pacific
64M+
Europe
2M+
DE
4M+
Italy
4M+
France
3M+
Spain
3M+
NL
11M
+
UK
19M+
India
4M
Nordics
+5-6M per Month
Recruitment Solutions
+30M students & recent grads
THE FIRST GLOBAL PROFESSIONAL BUSINESS NETWORK...
2M+
S. Africa

©2013 LinkedIn Corporation.
All Rights Reserved.
12
Largest industries
Handel BI UiO NTNU UiB NHH HiO
Graduated from
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
>10 years 6-10 years 3-5 years 1-2 years
Years of experience
Consulting
Research
Telecommunications
Financial Services
Software
Marketing
IT
Oil & Energy
Today we have 820000 LinkedIn members in Norway, and growing!!

©2013 LinkedIn Corporation.
All Rights Reserved.
13
244
280
353
389
395
401
470
595
733
1937
2270
ConocoPhillips
Cisco Systems
NTNU
National Oilwell Varco
Schlumberger
FMC Technologies
Det Norske Veritas
Kongsberg Maritime
Aibel
Aker Solutions
Statoil
CURRENT COMPANY
16415
7275
4177 3280 1574 1213 1136 809 434
LOCATION
7735
1922 1849 1583 1440 1417 1383 954 924 765 698
NTNU UiS UiO Handels
BI
HiB HiST HiO UiA UiB HiT HiG
GRADUATED FROM
538 2091
5320
9454
18451
< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 y
YEARS OF EXPERIENCE
7942
11413
7705
3917 2951
< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 y
YEARS AT COMPANY
Engineers in Norway on Linkedin: 80000 members

©2013 LinkedIn Corporation.
All Rights Reserved.
14
Member behaviour

©2013LinkedIn Corporation. All Rights Reserved.
15
How I got my job at LinkedIn…

Gabriel Aksan
Your ideal passive
candidate
Key Account Manager
LinkedIn
Account Manager
Account Manager
Juniper Networks
LiveOps
Key Account Manager
Senior
©2013LinkedIn Corporation. All Rights Reserved.
16
Members see personalized jobs every time they log in

©2013 LinkedIn Corporation.
All Rights Reserved.
17
Gabriel Aksan
Your ideal passive
candidate
Key Account Manager
Communicate via InMails

©2013LinkedIn Corporation. All Rights Reserved.
18
Note: number of professionals visiting reflects unique members visiting your employees profiles
Gabriel Aksan
Your ideal passive
candidate
Key Account Manager
Engage them with personalized opportunities

Note: number of professionals visiting reflects unique members visiting your employees profiles
149,063 professionals visit your employees’ profile
pages every month
Top job functions Top viewer companies
©2013LinkedIn Corporation. All Rights Reserved.
19
Your target talent is networking with your employees

©2013LinkedIn Corporation. All Rights Reserved.
20
Show relevant opportunities with rich employment branding
Gabriel Aksan
Your ideal passive
candidate
Key Account Manager
LinkedIn

Note: number of professionals visiting reflects unique members visiting your employees profiles
professionals visit your company page
every month
Top job functions Top viewer companies
©2013LinkedIn Corporation. All Rights Reserved.
21
33,243
Your target talent is networking with your employees

One click application with your profile
Job Description
We are currently seeking an Account Executive who will be an advisor to drive our media and new
product sales for our clients and sales team. This role allows you to work in a new dynamic
team, providing an opportunity to work with our key corporate clients. In this role, you will:
Partner closely with sales team to provide strategic guidance in understanding their clients’ hiring
objectives & challenges, resulting high score attainment on annual peer evaluation survey
Perform the entire pre-sales due diligence process, from research to positioning to proposal, in
order to make strategic recommendations to clients based on their unique hiring objectives and
challenges
Drive media/new product adoption among clients in order to achieve the goal of
reaching/exceeding media booking quota
Serve as the thought leader and resident expert for the sales team and clients, for product
marketing questions, success stories & general industry knowledge
Drive the analysis of winning sales strategies and conduct regular local training sessions with sales
reps to proliferate strategies/best practices and develop a best-in-class sales team
Possess a deep and up-to-date understanding of the entire hiring product portfolio
Employee Value Proposition
Be a member of a high-performing, rapidly growing team that is helping shape the future of
LinkedIn’s Hiring Solutions business
Have an impact in terms of business ($) on media sales while driving/influencing client success
Impact sales rep behaviors by uncovering success stories and sharing best practices
High Exposure, cross-functional role spanning sales, marketing, ad
ops, research, training, leadership
Potential career path in sales, consulting, marketing, campaign management, research, business
operation, management/leadership

Gabriel Aksan
Your ideal passive candidate
Key Account Manager
Hired
Networking
with employees
Researching
your company
Commuicating
and engaging
Viewing
relevant jobs
©2013LinkedIn Corporation. All Rights Reserved.
23
LinkedIn Recruiter
Jobs Slots Work With Us
Career Page
Influence candidates at every touch point

MEMBER EXPERIENCE – Salesforce

MEMBER EXPERIENCE – DNV

November
Gabriel Aksan
Joined
New Hire
LinkedIn
LinkedIn
Gabriel Aksan
Getupdated Internet
Marketing
Jobs you maybe interested in
July
Viewed a job on
LinkedIn
LinkedIn
Influenced
LinkedIn
Account Executive
Key Account Manager Account Executive
©2013LinkedIn Corporation. All Rights Reserved.
26
We can measure LinkedIn’s influence on hiring

“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012
These averages include companies in all regions and account sizes
11%
17%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
Average % of LinkedIn members hired impacted by LinkedIn
products
©2013LinkedIn Corporation. All Rights Reserved.
27
Clients with the LinkedIn Solution influence nearly twice as many hires

74% of members who changed their profile from another company to LinkedIn client company after viewing a
client company job did not perform a job search on LinkedIn 30 days prior to viewing that job
Passive
74%
Active
26%
©2013 LinkedIn Corporation. All Rights
Reserved.
28
~3/4 of hires influenced by the LinkedIn Solution were passive at the time

29
THANK YOU
Tack !