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Highlights of FinanceConnect - FinanceConnect 2015

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Highlights of FinanceConnect

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Highlights of FinanceConnect - FinanceConnect 2015

  1. 1. FinanceConnect 15
  2. 2. ​- Bob Dylan ​The Times They Are a-Changin’
  3. 3. “We are living in a world in which disruptors come with their core competencies and are disrupting existing industries. And they do it - by not being like the existing industry by applying a core competency that grew up somewhere else” ​- Mohamed El-Erian ​- Chief Economic Adviser, Allianz
  4. 4. “Millennials are different - they have grown up expecting and empowered to have a more self-directed life” “They are looking for solutions not product” ​- Mohamed El-Erian ​- Chief Economic Adviser, Allianz
  5. 5. DISRUPTION = INNOVATION
  6. 6. TRUST #1
  7. 7. Authenticity ● Relevancy ● Dialogue TRUST #1
  8. 8. THE BRIDGEto meaningful relationships Relevant content builds #2
  9. 9. CREATE EXPERIENCES Don’t Just Develop Content -
  10. 10. Becomes the Brand THE CUSTOMER DECISION JOURNEY #3
  11. 11. Marketing isn’t about branding, it’s about the journey you provide the customer Evaluate BuyConsider Advocate Experience Bond
  12. 12. ​“The only way you get to stay 165 years old is to re-invent yourself” ​Ed Gilligan ​ - President at American Express

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