Social Media ROI<br /><ul><li>Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.
Gary Vaynerchuk grew his family business from $4 million to $50 million using social media.
Wetpaint/Altimeter Study found companies that engage in social media significantly surpass their peers in both revenues and profis.
Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers
BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube
Dell sold $3,000,000 worth of computers on Twitter
“You can’t just say it. You have to get the people to say it to each other,” says James Farley, CMO Ford.
Naked Pizza set a one day sales record using social media - 68% of their sales came from people “calling in from Twitter.”
Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G. Komen for the Cure. As a result of retweets from such notables as @mashable, @G_man, @zaibatsu and others, the Atlanta Chapter site received 11,000 visitors in 24 hours
During Barack Obama’s rise to the White House, he garnered 5 million fans on social media and 5.4 million clicked on an “I voted for Obama” Facebook button. Most importantly this resulted in three million online donors contributing $500 million in fundraising. An astounding 92% of the donations were in increments of less than $100.
The University of Texas MD Anderson Cancer Center witnessed a 9.5% increase in registrations by using social media.
71% of companies plan to increase investments in social media by an average of 40% because: a) Low Cost Marketing b) Getting Traction c) We Have To Do It</li></ul> -SocialNomics.com Social Media ROI<br />7<br />
According to Chris Perry of Career Rocketeer:<br />In order to manage your online reputation, you need to create an online presence, and here are the first steps:<br /><ul><li>If you have a Facebook profile, make it look neat and tidy, or restrict access to it. Make sure that your friends, in the case their profiles are publicly visible, don’t publish embarrassing pictures or videos of you.
Make sure you delete any pictures, videos and or articles online that might give a wrong impression of you. Even if it is simply a bad review on Ebay, make sure to leave a reply telling your part of the story. This is reputation management. Every company should do it, and you should do it too. The internet is huge and you cannot control what people write about you. But you can find the articles and make a comment on them.
On networking sites like LinkedIn, point out your key areas of expertise. Think of LinkedIn as your online CV with recommendations from your contacts. If you get recommendations, make sure that they are from people you trust and that have something valuable to say about you.
Twitter is another great tool where you can get some attention, but is also a tool which allows for real time search. That means that if you are writing about how “bad your boss is” or “how boring your job is,” you could be in big trouble. Twitter is so visible and the constant number of updates make it rank very highly. So think twice before publishing anything there</li></ul>8<br />
Content and Policy<br />Do you already have content?<br />YES: Where can you repurpose it?<br />NO: Who will create it? <br /> Consider a ”Style Sheet.<br />Logos<br />Keywords<br />Preferred Landing Pages<br />Other Social Media Site URL’s<br />Approved contact information<br />________________________<br />________________________<br />________________________<br />________________________<br />________________________<br />Do you already have a Volunteer Policy?<br />YES: Where can it translate?<br /><ul><li>What can you share?
Monitor: What Others are Saying<br />According to Trackur.com, this is what you should be tracking to monitor your Social Reputation:<br />1. Your Personal Name: Whether you’re a volunteer, advocate or employee, you should monitor any media mentions of your own name. An extra tip, monitor your social networking usernames too: monitoring “andybeal” would likely not include mentions of “andybeal.”<br />2. Your Company (Charity) Name: Monitor your company name, but also monitor any likely misspellings or legacy company names. For example, United Way, but also “UnitedWay:, “UWC” etc<br />3. Your Product Brands: You may not be able to keep track of all your services and events, but you should track the ones that are the most vital to your business.<br />4. Your ED (and other execs): You should monitor all possible iterations of the ED’s name, so you can be the first to know when there might be a kudo or catastrophe looming.<br />5. Your Marketing Message: “So easy even a caveman can do it?” “Just do it!” What if those campaign slogans were accompanied by “sucks” or “I’ll never buy from them again?” Monitoring your marketing campaigns will help you understand if your message is getting across, and what your customers have to say about it.<br />
More to Monitor:<br />6. Your Competition: Surely you’d find value in knowing your biggest competitor just got the jump on you. <br />7. Your Industry: If you keep a watchful eye on industry trends, you can spot opportunities and potential disasters. <br />8. Your Known Weaknesses: Your brand has a weakness. If that’s a shock to you, I apologize for being the bearer of bad news. Still, it’s better I tell you now, than a customer tell the New York Times. <br />9. Your Business Partners: If you’re Boeing wouldn’t you want to know if one of your airline customers just declared bankruptcy? How does that effect your quarterly sales numbers? Identify your key business partners and make sure you know what’s happening to their business.<br />11. Your Clients’ News: Monitor the news for your clients and then send them a note to congratulate them on their accomplishments–or maybe “watch their back” if you see trouble brewing. Your retention rate will go way up! <br />12. Your Intellectual Property: If you invested the time–and expense–to register a trademark or copyright your work, shouldn’t you make sure it’s not being infringed upon? Apart from enforcing trademark infringements, you should also make sure there aren’t any cases of mistaken identity. <br />13<br />
Monitor: Tools<br />Google Blog Search – This is a Google beta search engine for blogs.<br />Technorati – Technorati is the leading blog search engine indexing millions of blog posts in real time. It also tracks the authority, influence and popularity of blogs.<br />TweetBeep – This tool provides hourly Twitter alerts sent via e-mail. You can specify keywords, people and links to track.<br />Google Alerts – Your keyword search results are sent via e-mail for keyword mentions in news, web, blogs, video and groups categories.<br />BoardTracker – This tool searches discussion boards and forum threads for your specified keywords. You can also sign up for e-mail alerts.<br />MonitorThis – MonitorThis is a search aggregator for up to 26 search engine feeds.<br />Naymz – A social network focused on reputation, personal branding, and identity verification. Basic version is free.<br />Purewire Trust – An online portal that helps people verify reputation information about themselves <br />Social Mention - A web search tool that emails you every time your keywords are mentioned.<br />Twitter Grader - A Hubspot “Grader” tool that lets you know how you are doing in Twitter locally and nationally (also Blog.grader.com and facebook.grader.com and webstie.grader.com)<br />14<br />
Social Media is online user generated communication and content which can widen your sphere of connections and influence. Social Media is a FREE TOOL with which you can share your companies’ information with a targeted audience OR the world.
Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes
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