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Using Social Media to Brand Yourself By Viveka von Rosen @LinkedInExpert viveka@LinkedIntoBusiness.com www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 1
What We’ll Cover ,[object Object]
What are some things to look out for?
Who am I? ( Branding as a jobseeker.)
What do I do? (Creating a cohesive bio as a jobseeker.)
Who do I talk to?  (Defining & finding your employer.)
Where do I need to be? (What Social Media sites are my employers using?)
What do I do next? (Creating a strategy.)
Who has the time?  (Tools that can save you money and, more importantly, time.)www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 2
Is Social Media a Fad? www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 3
What is Social Media Branding? Personal branding is the process whereby people and their careers are marked as brands, leading to an indelible impression that is uniquely distinguishable. OR How to stick out in a crowd and make a good impression. www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 4
When you walk out of a room, what do you want people to say about you? Some descriptors: __________________________________________________________________________________________________________________________________________ www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 5
Your Own Personal “Style Sheet” Creating a “Social Media Branding Style Sheet” means: ,[object Object]
Easy access to information
Less spelling and grammatical errors
Time savings
A back-up planwww.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 6
My “Style Sheet” ,[object Object]
Keywords
Mini BIO
Longer BIO
Features and Benefits
Relevant Websites
Logins and Passwords
Recommendations
Examples of Workwww.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 7
How can social media market my brand? www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 8
Jon Barnhart www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 9
www.linkedin.com/in/hirejonbarnhart www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 10
What are some things to look out for? “We use LinkedIn to find candidates, Facebook to eliminate candidates and Twitter to post jobs.” www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 11
Spring Cleaning ,[object Object]
Untag yourself from Facebook photos

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Using Social Media to Brand Yourself and Find a Job

  • 1. Using Social Media to Brand Yourself By Viveka von Rosen @LinkedInExpert viveka@LinkedIntoBusiness.com www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 1
  • 2.
  • 3. What are some things to look out for?
  • 4. Who am I? ( Branding as a jobseeker.)
  • 5. What do I do? (Creating a cohesive bio as a jobseeker.)
  • 6. Who do I talk to? (Defining & finding your employer.)
  • 7. Where do I need to be? (What Social Media sites are my employers using?)
  • 8. What do I do next? (Creating a strategy.)
  • 9. Who has the time? (Tools that can save you money and, more importantly, time.)www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 2
  • 10. Is Social Media a Fad? www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 3
  • 11. What is Social Media Branding? Personal branding is the process whereby people and their careers are marked as brands, leading to an indelible impression that is uniquely distinguishable. OR How to stick out in a crowd and make a good impression. www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 4
  • 12. When you walk out of a room, what do you want people to say about you? Some descriptors: __________________________________________________________________________________________________________________________________________ www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 5
  • 13.
  • 14. Easy access to information
  • 15. Less spelling and grammatical errors
  • 17. A back-up planwww.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 6
  • 18.
  • 26. Examples of Workwww.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 7
  • 27. How can social media market my brand? www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 8
  • 28. Jon Barnhart www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 9
  • 30. What are some things to look out for? “We use LinkedIn to find candidates, Facebook to eliminate candidates and Twitter to post jobs.” www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 11
  • 31.
  • 32. Untag yourself from Facebook photos
  • 34. Google Yourself – What are people saying?www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 12
  • 35. Who am I? (Branding as a jobseeker.) YOU are your Brand – So grab your name! www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 13
  • 36. . Take 5 to quickly write down the first 5-10 keywords or search terms you would like to be found under in a search. (c) LinkedInotBusiness 2011 14 What do I do? (Keywords and Search terms)
  • 37. More Resources http://thesaurus.com http://linkedin.com/skills https://adwords.google.com www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 15
  • 39. What Do I Do? (Creating a Cohesive Mini Bio) LinkedIn = 120 Characters Twitter = 160 Characters Facebook = 200 Characters www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 17
  • 40.
  • 41. _______________ professional available for ______________position.
  • 42. Expert in ____________ looking for a job in ____________________.
  • 43. Why hire me? I’m a _________________________.www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 18
  • 44. What does it look like? www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 19
  • 45. Expanded Biography What skills or assets do you bring to the table (Hint: I bet you have these on your resume already!) www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 20 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 46. Features VS Benefits LinkedIn Summary, Facebook Info, Twellow, Blog, YouTube Bio, etc. www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 21
  • 47. Features VS Benefits Feature (Skill) ____________________________________________________________________________________________________________________________________ Benefit (WIFM?) ____________________________________________________________________________________________________________________________________ (c) LinkedInotBusiness 2011 22 Consider writing a letter to your future employer or client using the benefits of hiring you – call to action. Put in LinkedIn Summary, Facebook Info and Blog’s “About Us” section.
  • 48. What does it look like? www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 23 LinkedIn Blog Facebook
  • 49.
  • 51. Let other people tell them how awesome you are.
  • 52. Put your video on LinkedIn (Slideshare), Facebook (Video), YouTube, your Blog, and point to it on Twitterhttp://bit.ly/eVOTj7 www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 24
  • 53. Where do I need to be? (What sites are my employers using?) http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2011.pdf 25
  • 54.
  • 55. Search for that company or type of company.www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 26
  • 56. Who to contact? Company Name ________________________________________________________________________________________________________________________________________________ Industry Focus ________________________________________________________________________________________________________________________________________________ Individuals ________________________________________________________________________________________________________________________________________________ www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 27
  • 57.
  • 58. Contact (Specific person through a message or @reply, or general contact through an update.)
  • 59. Focus (What did you say? Was it to establish a connection, ask for help, share information?)
  • 60. Desired outcome(Were you able to connect to the person. Get results, do you need to reach out again?)Fill out the provided evaluation and trade it in at the end of the presentation for a copy of my “Calendar” (c) LinkedInotBusiness 2011 28
  • 61. What do I do next? (Creating a strategy) Get online and get your name. Get clear on the job you want and who you want to work for. Gather your tools: Keywords, Bios, Features and Benefits, Resume, Cover Letter, Recommendations, Email / Contact list, Style Sheet Create your online presence: Twitter, LinkedIn, Facebook, Blog Do your research on companies and contacts. Create a “calendar”. Start Reaching out. www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 29
  • 62. Social Media Sites www.linkedin.com www.twitter.com www.facebook.com www.wordpress.com www.YouTube.com www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 30
  • 63. Who has the time? (Tools that can save you money and, more importantly, time) Tweetdeck.com or Hootsuite.com (amalgamators) Twellow.com (Twitter search) Twilert.com (Auto Twitter Search & Alerts) LinkedIn Jobseekers Account Facebook Branchout Google Alerts www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 31
  • 64.
  • 69. http://blog.resumebear.com(Resume and Social Media advice)www.LinkedIntoBusiness.com (c) LinkedInotBusiness 2011 32