Using Data and Insights to Power Your Brand Strategy
1. Using Data And Insights To Power Your Brand Strategy
Ben Russell, Insights Analyst, LinkedIn Marketing Solutions
2. 93% of Australian Marketers are
using content marketing
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
3. 84% leverage social media to
distribute their content
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
4. 52% have a documented content
marketing strategy
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
5. 41% struggle to produce content
that engages their audience
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
6. know your audience +
measure your influence
Using LinkedIn Insights to
when publishing content
10. Leadership
iPad
Cloud Computing
Employee Engagement
Web Marketing
Self Esteem
Advertising
Real Estate
Entrepreneurship
John Stewart
Pauly D Kim Kardashian
Lisa Lopes
Michael Jackson
Tim Lincenum
Jwoww
Katy Perry
UEFA Champions League
Apple Inc.
#OneOfMyFavoriteMoviesIs
#iHeart1D
#ASKPARACHUTE
#MQBMarjorieVOTA
#mcm
Zimmerman
Panthers
Context is Queen
Source: Trending in the US (December, 2013)