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Melbourne Marketers Connect 
August 27, 2014
Meet the Team 
Matt Tindale 
Sales Director – Australia & NZ 
Michael Levine 
Account Director - Melbourne 
Colby Wong 
Account Manager - Melbourne 
Kae Hum 
Sales Manager - Melbourne 
Shane Brown 
Account Director - Melbourne 
Kate Willgoss 
Account Manager - Melbourne
6MM Australian members
LinkedIn Helps Members Achieve Personal 
Success 
Identity Networks Knowledge
Use Identity to Target with Accuracy 
Company Size 
Location 
Job Title 
Industry 
Education 
Age / Gender
Networks 
Social Amplification
Networks 
Social Amplification
Networks 
Social Amplification
Networks 
Social Amplification
Knowledge 
The definitive professional publishing platform 
SlideShare Groups Pulse Influencers
LinkedIn Becomes the News
LinkedIn Becomes the News
Content is our core 
7x More engagement 
with content vs. jobs
LinkedIn Marketing Solutions 
CONTENT MARKETING 
Leverage knowledge and networks 
ONLINE MEDIA 
Leverage professional identity 
Display 
InMail 
• Target with accuracy 
• Professional and 
aspirational 
Company 
page 
Groups 
Sponsored 
Updates 
• Build a community 
• Engage brand advocates 
• Social amplification 
Self-serve
Buyers are highly informed, savvy and 
influential 
Research Brand Contact 
Purchase 
Decision 
Consideration 
60% 
through the decision making process
Content marketing is a key tactic for Australian marketers 
93% Marketers plan 
Source: ADMA / Content Marketing Institute, November 2013 
Australian marketers in 2014 
Priority 
69% 
to increase (or 
significantly 
increase) their 
content 
marketing 
budgets 
81% 
Australian 
marketers are 
utilising content 
marketing 
Australian 
marketers are 
producing more 
content now than 
they did one year 
ago 
Budgets
Sponsored Updates 
Extend your reach at the moment of relevance
Content Marketing Success Story 
1million members reached 
Highest source of traffic 
3x engagement 
5x more social interactions 
*Mark Murray CMO / Julie Hamiltion Content Director

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