2. Meet the Team
Matt Tindale
Sales Director – Australia & NZ
Michael Levine
Account Director - Melbourne
Colby Wong
Account Manager - Melbourne
Kae Hum
Sales Manager - Melbourne
Shane Brown
Account Director - Melbourne
Kate Willgoss
Account Manager - Melbourne
13. Content is our core
7x More engagement
with content vs. jobs
14. LinkedIn Marketing Solutions
CONTENT MARKETING
Leverage knowledge and networks
ONLINE MEDIA
Leverage professional identity
Display
InMail
• Target with accuracy
• Professional and
aspirational
Company
page
Groups
Sponsored
Updates
• Build a community
• Engage brand advocates
• Social amplification
Self-serve
15. Buyers are highly informed, savvy and
influential
Research Brand Contact
Purchase
Decision
Consideration
60%
through the decision making process
16. Content marketing is a key tactic for Australian marketers
93% Marketers plan
Source: ADMA / Content Marketing Institute, November 2013
Australian marketers in 2014
Priority
69%
to increase (or
significantly
increase) their
content
marketing
budgets
81%
Australian
marketers are
utilising content
marketing
Australian
marketers are
producing more
content now than
they did one year
ago
Budgets
18. Content Marketing Success Story
1million members reached
Highest source of traffic
3x engagement
5x more social interactions
*Mark Murray CMO / Julie Hamiltion Content Director