The study found that Affluent Millennials have a uniquely progressive view of future financial conditions. For example, Affluent Millennials are particularly likely to envision a technology enabled future including automatic debt pay down and an environment where banks no longer serve as their primary financial institutions but rather social networks fill this space.

1. Marketing Solutions
AUD $100k+ Aged 18 - 3493%
Definition of Affluent Millennials
born in the
1980’s to1990’s
net investible assets
excluding real estate
hold a graduate
degree or higher
Soloist
conduct their own
research and make
decisions
34%
Affluent Millennials
seek content
from Financial
Services brands
on Social Media
Top Financial Content
sought by Affluent Millenials
Affluent Millennials
are open to financial
offerings from
non-financial brands
#1
Content
Reviews
Educational
Content
Thought
Leadership
Affluent Millennials
AUSTRALIA
Validator
conduct their own
research but validate
decisions with advisors
50%
52%
How Affluent Millennials
make investment decisions
40%
#2 #3
Top brands
being considered
*GenX = Aged 35 - 49
Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015
1 in 3
Affluent Millennials
believe social networks will
be the hub of all their financial
information in the future