Australian agency influencer program 2017

LinkedIn
LinkedInLaunching events and campaigns with a digital focus um LinkedIn
Helen Girdlestone
Head of Agencies
James Sneddon
National Agency
Lead
Unlock Real
Potential with
LinkedIn
#agencyinfluencer2017
#agencyinfluencer2017
Welcome
Helen Girdlestone
Head of Agencies,
LinkedIn Australia
O N E .
T W O
.
T H R E E
.
F O U R .
LinkedIn
Agency
Influencer
Mark Ritson
Key Note
Tim Burrowes –
Panel
Dan Hochuli
Technical
A G E N D A
#agencyinfluencer2017
We empower
our members to
Network with your
professional world
Stay
Connected
Knowledge from
professional content
Stay
Informed
Access to online
education
Learn
Build your professional
brand and identity
Resume to
Reputation
#agencyinfluencer2017
Growing at 2+ members per second
we are the worlds largest professional network
500M
Members
130M+
APAC Members
8.9M+
ANZ Members
#agencyinfluencer2017
The largest distributor
of professional content
on the planet
9 Billion content impressions a
week
+40% increase in engaged feed
time
Almost 1,000 posts shared each
minute
LinkedIn Agency Influencer
ONE
O U R M I S S I O N
Connect the world’s professionals to make
them more productive and successful
#agencyinfluencer2017
Find Your Voice
AUSTRALI
AN
AUSTRALI
AN
N E W C O M E R
Agency Influencer
of the year
Agency Influencer
of the year
#agencyinfluencer2017
LinkedIn Agency Influencer
TRACKING
METHODOLOGY
Based on these metrics & weights, an aggregate Influencer Score will be
calculated. Winners will be named on a monthly basis and at the end of the
competition
PA S S I V E ’ A C T I V I T Y
Profile views (10%)
Connections (5%)
Skills endorsements (5%)
P U B L I S H I N G
A C T I V I T Y
Publishing frequency (15%)
Page views of articles (20%)
Engagement of articles (25%)
S O C I A L A C T I V I T Y
Share frequency (5%)
Engagement of shares (15%)
T H E P R O G R A M
Using key data points
LinkedIn will measure how
well you use LinkedIn to build
your reputation and that of
your agency
Monthly
leaderboards will
be shared on our
microsite and
through the trade
press
Program will last
5 months and
culminate in an
awards dinner for
the top 10
Influencers in
each category
We will announce
the category
winners for 2017!
LinkedIn & Mumbrella are looking for
Australia’s biggest Agency Influencers of
2017
#agencyinfluencer2017
IF YOU NEEDED
EXTRA INCENTIVE…
You
could
be
here!
1 von 12

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Australian agency influencer program 2017

  • 1. Helen Girdlestone Head of Agencies James Sneddon National Agency Lead Unlock Real Potential with LinkedIn #agencyinfluencer2017
  • 3. O N E . T W O . T H R E E . F O U R . LinkedIn Agency Influencer Mark Ritson Key Note Tim Burrowes – Panel Dan Hochuli Technical A G E N D A #agencyinfluencer2017
  • 4. We empower our members to Network with your professional world Stay Connected Knowledge from professional content Stay Informed Access to online education Learn Build your professional brand and identity Resume to Reputation #agencyinfluencer2017
  • 5. Growing at 2+ members per second we are the worlds largest professional network 500M Members 130M+ APAC Members 8.9M+ ANZ Members #agencyinfluencer2017
  • 6. The largest distributor of professional content on the planet 9 Billion content impressions a week +40% increase in engaged feed time Almost 1,000 posts shared each minute
  • 8. O U R M I S S I O N Connect the world’s professionals to make them more productive and successful #agencyinfluencer2017
  • 9. Find Your Voice AUSTRALI AN AUSTRALI AN N E W C O M E R Agency Influencer of the year Agency Influencer of the year #agencyinfluencer2017
  • 10. LinkedIn Agency Influencer TRACKING METHODOLOGY Based on these metrics & weights, an aggregate Influencer Score will be calculated. Winners will be named on a monthly basis and at the end of the competition PA S S I V E ’ A C T I V I T Y Profile views (10%) Connections (5%) Skills endorsements (5%) P U B L I S H I N G A C T I V I T Y Publishing frequency (15%) Page views of articles (20%) Engagement of articles (25%) S O C I A L A C T I V I T Y Share frequency (5%) Engagement of shares (15%)
  • 11. T H E P R O G R A M Using key data points LinkedIn will measure how well you use LinkedIn to build your reputation and that of your agency Monthly leaderboards will be shared on our microsite and through the trade press Program will last 5 months and culminate in an awards dinner for the top 10 Influencers in each category We will announce the category winners for 2017! LinkedIn & Mumbrella are looking for Australia’s biggest Agency Influencers of 2017 #agencyinfluencer2017
  • 12. IF YOU NEEDED EXTRA INCENTIVE… You could be here!