Small businesses often tell us talent is their most valuable asset. With a lean, efficient team, every person is critical to success. But finding ‘rock star’ talent is a challenge - from identifying people who fit with your company’s unique values, to competing with big companies’ brands and perks. In addition, many small businesses are in regional centers with less than ample local talent.
To learn more about overcoming these hurdles, we looked to a vibrant regional center: Blacksburg, Virginia. Earlier this year, local business leaders from the Roanoke-Blacksburg area convened for the first LinkedIn Live event, and shared the tactics they use to attract top talent.
Check out the slideshow for a full list of best practices we discussed.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
6. Tell Your
Personal Story
on Your Profile
Your team members are the
business…
• What defines you?
• What do you value?
• Who do you want to work with?
• Why is your business exciting?
• Why should others join you?
• How do you lead?
7. Your Company Page: The Basics
Create an information hub for talent to learn about your
company by adding a logo, banner image, and description
8. Connect your Team
Encourage fellow employees to add their current position at
your company – they’ll appear directly on the Company Page
14. Search on LinkedIn
Search using keywords that illustrate the attributes you’re looking
for in a candidate; quality talent might exist within your network
17. Make use of the LinkedIn Algorithm
Quickly identify LinkedIn members that closely match the attributes of a top
candidate using the ’People Similar to’ section on their profile page
18. Get a warm introduction
Leverage your network and get introduced
to potential candidates through mutual connections
19. Reach out with InMail
Message any potential candidate on LinkedIn with InMail. Show you’re
being selective and highlight skills that make them an appealing candidate.