2. What do you want to achieve this year? More customers & more quality drivers? Raise your company’s profile? Improved communication throughout the organisation? Increased revenue?
3. 40,000 years ago the first social media update was a cave painting and it read `We hunted and killed today, it was good.’
4. Benefits of social media Build relationships Promote services & awards Recruitment Position expertise Raise brand profile Network & communicate Sales leads
5. What is LinkedIn ? Business network based on 3 degrees of separation Build relationships, get referrals, network with previously unobtainable contacts 100 million global & local users UK – fastest growing region with 6m + members Huge free sales & recruitment data base Global shop window
12. What is Facebook ? Social media site - 600 million active users – 70% are outside of the US Create a community of ambassadors who will refer your services Objective – create a community that you serve Share news, information, hints, tips, competitions & show the human side of your business 30 billion + pieces of content (web links, news stories, blog posts, photo albums) shared each month 3rd most trafficked website after Google and Yahoo
14. What is Twitter? Twitter is a social ‘messaging ‘ tool It enables you to send & receive short messages of 140 characters called ‘tweets’ On average, 140 million tweets are sent per day from 200 million users A mix of ordinary conversations – chit chat, useful content & explaining how you can help Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others Ask & answer questions. RT others. Givers gain
16. Do’s & Don’ts Do – be authentic. Social media is publishing Do – Research candidates but don’t use the information to discriminate Do – think about how you separate your work persona from your weekend persona Don’t - tweet/post negative statements Do – Listen, research, offer solutions & expertise
18. Social media allows you to... Create more sales leads and do more business Strengthen your brand Position yourself as an expert and be of value to others Network with millions of businesses – either locally or globally
19. How else Linked2Success can help you grow your business Create a social media strategy & policy that is right for your business Facebook - Twitter seminars, workshops & strategy Individual or team coaching sessions, seminar and conference speaking LinkedIn hands on open workshops
20. Next steps for LinkedIn Build your 1st degree network to at least 70 connections (friends, colleagues, associates, clients etc) Join up to 50 LinkedIn groups to expand your network & network with relevant industry contacts Use ‘Advanced search’ or LinkedIn groups to find further relevant business contacts Invite connections using a common point of reference (shared group, chamber, interest/hobby) Provide your contacts with useful information or help them in some other way Arrange to meet and discuss business
21. Next steps for Twitter Observe how others tweet & interact Tweet a mix of ordinary conversations – chit chat, useful content & explaining how you can help Ask & answer questions. RT others. Givers gain Do not just spam advertise and blurt out marketing messages Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others
22. Next steps for Facebook Create your Facebook page with upbeat & interactive content Leverage your existing contact list – ask them to like your page Post engaging content once a day – hints, tips, news, links Encourage fans to post content & to ‘like’ & comment on your posts Build relationships with those who respond & encourage them to promote your business
This slide will position, in the form of questions, some of the important needs of the Driver Hire audience
This slide shows that commenting on events is nothing new, we did this 40,000 years ago using a cave painting – now we use LinkedIn, Facebook, Twitter etc.
We will go into more detail on each of these topics to show relevance to all aspects of a Driver Hire franchise and to DH Services.
Overview of LinkedIn for those who are unfamiliar with it. We have included the fact that it can be used as sales and recruitment database.
Without going in to lots of detail, we will explain the importance of creating an effective personal profile that interests new clients enough to want to find out more. We will also make reference to the website links and how to drive clients to DH franchisee’s own websites. We will also explain the importance of reviewing the profiles of potential clients before meeting with them.
This slide will explain the importance of collecting personal recommendations on your personal LinkedIn profile and the importance of using referrals to open doors to new business opportunities.
This slide shows an example of search for LinkedIn groups – In this case we used the search term ‘Logistics’. Note the ‘Chartered Institute of Logistics & Transport’ and ‘Women In Logistics’ , excellent groups for networking and referral opportunities. Here we will explain the benefits of using Groups for networking purposes and positioning of expertise. We will also explain the benefits Driver Hire setting up own groupon LinkedIn.
We will now explain the benefits of LinkedIn’s advanced search page for locating potential new clients This is an example of the Advanced search input template and we have searched for the job titles ‘Logistics Manager’ OR ‘Logistics Director’
Here are the 2,473 results obtained from this one search.
This slide will position Facebook – we will explain how Facebook is effective in engaging with people who are already known to you who like the information you share via Facebook and in turn you engage with to act as ambassadors to help promote your business.
Overview of Facebook – we will explain how its business application is continually being developed and the power of this tool to strengthen relationships with existing clients as well as new contacts.
The section about Twitter will position what Twitter is and how it can be used to engage directly with useful contacts to build business relationships; listen out for what others may be saying about your business and how to promote your services by providing useful resource information to clients and potential clients. Personal (own individual voice) vs joint business voice
An overview of Twitter to position as a tool that is used to have more social conversations with the right contacts. We will stress how meaningful business relationships can be created through social interaction and not just by promoting and advertising continuously.
This slide will explain the difference between social media interaction and traditional cold calling and other direct marketing approaches.
Cover data protection & candidates, protecting personal info, NOT masquerading as a customer to give recommendations.
Here we will discuss having the right strategy and how to use the right etiquette when establishing contact via LinkedIn
Summing up slide
A short plug for L2S
Overview of LinkedIn for those who are unfamiliar with it. We have included the fact that it can be used as sales and recruitment database.
