Case Competition 2011 - Winning submission (diploma category) from Selkirk College.

1. Thompson-Okanagan Region
Synergetic Solutions
Nicholas Stadnyk, Stephen Hart, Jared Zuege &
Meghan Booth
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2. Table of Contents
• Introduction
• Our Vision, Our Recommendations
• Conclusion and Questions
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4. Current Situation:
• 32 Visitor’s Centers across the region
• Lack of communication between TOTA and VICs
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5. Main Assets
• Extensive outdoor recreation activities
• Unique landscapes
• Wineries
• Ski industry
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6. Current Problems
• Lack of awareness between the
visitor center:
•Visitors
•Community
•Regional businesses
• Lack of Funding
• Lack of involvement in the
community
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7. Our Vision
To involve the local community in supporting BC
Park’s activities by raising awareness via social
media and creating a common public space
within visitor centers.
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11. The Online Community
- Generate a web identity
- Improve quality of information
- Improve site navigation between key
partners
- Establish an internet community
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12. Microsoft Tags
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13. The Business Community
Develop relationships between local recreation
organizations with BC Parks and visitor centers
• Visitor centers act as an advertising platform
• Benefits the park
• Benefits the club
• Benefits the visitor center
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14. The Business Community
BC parks training seminars
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15. The Local Community
Improve community connections through events and education
• Education
• Local Ownership
• Inexpensive word-of-mouth advertising
• Involve BC Parks and visitor centers in local
culture
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16. Evaluation
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18. Question’s:
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19. References
• www.hellobc.com
•www.env.gov.bc.ca/bcparks
•www.thompsonokanagan.com/
• www.faithpopcorn.com
• BC Parks Program 2007-2012
•www.hikekelowna.org
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