Interacting with a global audience is easier than ever before. Taking your website global is a big part in the process of internationalization. So we've summed up the learnings from planning to take our website international.

1. WITH YOUR WEBSITE
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7 TIPS FOR GOING INTERNATIONAL

2. https://lingohub.com MADE WITH BY LINGOHUB
THERE IS MORE THAN ENGLISH
More than 51% of the world’s population have one of these 12 languages as mother tongue!

3. #1 BE RELEVANT AND KNOW YOUR AUDIENCE
3 ways to tell Google that e.g. yourwebsite.com/de is for German visitors:
− Insert a HTML link element in the header of your website
− Use a HTTP header when publishing non-HTML files
<https://yourwebsite.com/de/>; rel=“alternate”; href=“de-de”
− Submit information about language versions as a sitemap Google Search Console
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4. #2 CHOOSE YOUR DOMAIN WISELY
Google favors content for each language on a separate URL.
− Use top level domains: yourwebsite.com | yourwebsite.de | yourwebsite.fr
− Use sub-domains: en.yourwebsite.com | de.yourwebsite.com
− Use sub-directories: yourwebsite.com/en | yourwebsite.com/de
International domain names are no problem. Translate your URL using UTF-8 encoding.
Find more information in our handy SEO guide for multilingual websites.
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5. #3 COLLECT CUSTOMER FEEDBACK
Integrate customers/visitorsin your web
development by setting up a streamlined
feedback process. That way natives can
check your multilingual website and report
possible layout inconsistencies.
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6. #4 USE A/B TESTING FOR DIFFERENT VERSIONS OF YOUR WEBSITE
While most SaaS providersorder prices low
to high, we turned it upside down. A/B
testing tells us about our customers’
predilections.
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7. #5 BRING YOUR SOURCE CONTENT TO PERFECTION
− Double checking avoids that mistakes in
your source text are multiplied through
translations.
− Professional reviewers can check your
source content for possible mistakes.
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8. #6 LOCALIZE YOUR CONTANT RATHER THAN TRANSLATING TEXT
− Consider different spaces, formats (time,
measurement etc.)
− Adapt currencysymbols and prices.
Consider that come currencysymbols are
listed before (£) and some after the price
(€).
− English differs from country to country.
America: Imperial Measurements (yards,
pounds, Fahrenheit,…)
Australia: Metric Measurements (meters,
grams, Celsius, …)
− Localize telephone numbers by using the
common standard of every country.
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9. #7 REMAIN CONSISTENT IN BRANDING BUT ADAPT THE ENVIRONMENT
− Consider the languages you want to translate your website to when creatingthe design
to minimize your localization effort in a later stage.
− Don’t use the A-OK gesture when planning to expand to the Brazilian market as it the
gesture is considered extremely bad.
− Think about the colors you use. While Europeans link red to masculinity,Japanese people
link it to life and Indians to purity.
LingoHub teamed up with the world’s leading translatorsworking in their native language to ensure
you content resonates with your local audience.
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10. BROUGHT TO YOU BY LINGOHUB
ANJA OBERMÜLLER
BUSINESS DEVELOPMENT& MARKETING AT
LINGOHUB
anja.obermueller@lingohub.com
@LingoHub
@anjaobermueller
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