4. @HeatherCooan | @ClixMarketing #smx #23B
Cost Data Import
Custom Data Source:
1. Create Custom Data Source
2. Associate Custom Data
Source with Profiles.
Image Credit: CardinalPath.com
5. @HeatherCooan | @ClixMarketing #smx #23B
Data Import Solutions
Supermetrics Uploader
Pros:
•Multi day import available
•No need to format your .csv with Google’s date
format restrictions
•Easy drag and drop field matching based on your
upload
Cons:
•Charges are per upload
•Recommend one spreadsheet with columns for
medium and source. Also works best if you’re not
doing daily uploads
Next Analytics
Pros:
•Multi day import available.
•Comes with report data pulling functionality into
Excel
•Can reformat and change the data in your csv with
find and replace.
•Low price per month vs. per upload
Cons:
•Issues getting a set upload process to work every
time
•Support docs and website instructions are outdated
ReportingSuite
Pros:
•Low cost & additional reporting features
Cons:
•No multi day import feature
LunaMetrics
Pros:
•FREE!
Cons:
•Lots of formatting to do ahead of time
•Only one day at a time for uploading
•If the file is too big, you have to put it in multiple
files
8. @HeatherCooan | @ClixMarketing #smx #23B
Search Partner Performance
Apply Filter to View:
1. Field A: Referral, (//)([^/]*)
2. Field B: Leave Blank
3. Constructor: User Defined, $A2
9. @HeatherCooan | @ClixMarketing #smx #23B
Search Partner Performance
How to Find Your Data:
1. Acquisition >> Channels >> Paid
2. eCommerce or Goal Set Tab
3. Primary Dimension = Other >> User Defined
Value
11. @HeatherCooan | @ClixMarketing #smx #23B
Find Your Most Valuable Pages
Requirements:
1. Ecommerce tracking has been installed.
2. Your goals have been given values.
Behavior >> Site Content >> All Pages
12. @HeatherCooan | @ClixMarketing #smx #23B
Find Your Most Valuable Pages
Requirements:
1. Primary Dimension >> Page title tab
2. Sort by page value.
16. @HeatherCooan | @ClixMarketing #smx #23B
Assisted Conversion Values
You can find gold in these reports. Often you’ll find keywords that register
zero last click conversions/revenue are actually assisting. Product targets too!
17. @HeatherCooan | @ClixMarketing #smx #23B
Assisted Conversion Values
Keyword ROI Margin Assisted Conversion Value Last Interaction Conversion Value Total Value Minus Cost
product_type_l1==measuring & inspection -100.00% 0.00% $4,844.25 0 $2,588.50
rotary table -100.00% 0.00% $3,001.20 0 $231.89
countersink -100.00% 0.00% $3,119.30 0 $2,213.84
product_type_l1==cutting: h.s.s. & solid carbide -100.00% 0.00% $2,390.00 0 $2,179.50
+3m +abrasive -100.00% 0.00% $1,960.00 0 $1,505.28
+3m +abrasives -100.00% 0.00% $1,764.20 0 $1,459.96
+abrasive +cartridge +roll -100.00% 0.00% $3,122.00 0 $1,330.43
+abrasive +flap +discs -100.00% 0.00% $2,011.20 0 $896.66
+abrasive +sanding +stick -100.00% 0.00% $1,253.60 0 $738.66
• V-LOOKUP to match your data and find assisted conversions on
keywords that appear to be poor performers.
• No assists?
• Ditch em!
• Lots of assists?
• Keep em!
• Why not raise bids on those terms?
21. THANKS SO MUCH FOR HAVING ME!
Heather Cooan
@HeatherCooan
LinkedIn.com/in/hcooan
Heather is Director of Client Services for Clix
Marketing, regular writer and speaker.
Heather contributes to many publications and
served as a technical editor of Google AdWords –
Managing Your Advertising Program (O’Reilly
Media, 2011).
Clix Marketing is an independent digital media firm
specializing in paid display, search, and social
advertising.
HeatherCooan.com
ClixMarketing.com/blog
