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Lindsey Bohm
Marketing/Digital & New Business Development Specialist
bella128223@gmail.com
Summary
Innovative, agile and results-driven strategic marketing and business development professional with deep
expertise in creating and executing up-to-date, effective and innovative corporate marketing and branding
initiatives. Highly skilled business owner and entrepreneur. Specializations include designing and advancing
cutting-edge and new-age integrated marketing communications and campaigns, catering to target business
segments and clients and creating new business development campaigns and strategic go-to-market strategies.
Passion for continued education.
Experience
Adjunct Professor at Rutgers Business School
January 2016 - Present (5 months)
Teach at Rutgers School of Business and Tutor Students in NextGen Business
Feature Articles: http://ciowatercooler.co.uk/personal-branding-true-feminism-vs-fraudulent-female-
executive-greed/
http://www.prweb.com/releases/2014/11/prweb12355645.htm http://www.itbestofbreed.com/article/cdi-finds-
sales-success-through-social-media-push
Verified Industry Expert at Xberts - Innovations worth spreading
September 2015 - Present (9 months)
Conduct Smart Technology Product Reviews Crowdtesting
- 2015 U.S. Congressional Award - IoT Innovation
- 2015 Top 10 Startups Award - Silicon Dragon Venture
Member at Leaders Excellence at Harvard Square
August 2015 - Present (10 months)
Ranked Top 8 - 2015
Founder at Dynamic Marketing Consultants & Nevis Marketing
2011 - Present (5 years)
Overview:
- Work with businesses and the new-age IT impact on end-users

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- Direct Grand Openings and Concerts for New Business Development (Ex: Microsoft Retail Grand
Openings, Red Mango Grand Opening)
- Establish digital and social platforms/showcase pages focusing on business verticals and service and product
offerings
- Content creation, management and design
- Develop partner relations and corresponding business and marketing specific programs and strategies to
facilitate channel development opportunities between clients, partners and agency relationships, including
targeted marketing focused initiatives required for client success and streamlined revenue
- Create “Campaigns-in-a-Box” (SIABs) as well as digital guidelines and postings with KPI development and
tracking for global clientele, featuring multi-touch strategies and tactics
- Conduct corporate analytics, retargeting and customer profiling
- Manage all color schemes and logos along with conducting studies on brand recognition and growth tactics
for global appeal and acceptance
- Coordinate events, conferences and trade shows including correlating social and digital media postings on
multi-variate platforms
- Manage marketing automation tactics and platforms
- Create and manage corporate web sites as well as professional service guidelines and product write-ups for
sales and marketing tools and resources
- Oversee agency client strategic go-to-market business plans via integrated multi-touch marketing mediums
- Track client programs into master campaign initiatives to analyze all digital, social and consumer behavior
- Manage budgets and financials; develop client ROI campaign metrics; conduct internal team training
programs
- Execute client account management to include creative materials and content assets, PR, video & media
relations
- Develop and update client web sites and functionalities including mobile and application development
Director of Marketing and New Business Development at CDI LLC
August 2014 - July 2015 (1 year)
Overview:
- Architected industry-focused marketing summit that introduced Marketing-as-a-Service (MaaS) as a key
differentiating solution offering to address complex next-generation IT solutions through the creation of
multi-touch integrated
campaigns and technology platforms (Advancing client marketing strategies with partner organizations) to
target
business sectors and accounts (Fortune 500)
- Launched marketing automation platform, while integrating CRM system, as well as corresponding web
analytical metrics including IP tracking as well as social media platforms and showcase pages – Led to
streamlined processes via the

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coordination of best-of-breed programs for the delivery of optimized marketing and BD metrics, success
ratios, and the establishment of successful customer behavior tracking and profiling for high-level retargeting
and cross-sell campaigns
- Spearheaded modernized and cutting-edge brand refresh for all online and digital media, graphic design
elements and traditional marketing, integrating pivotal technology-based marketing automation and BD
demand generation/CRM
programs to streamline all marketing activities and lead to sales conversion ratios, also developing lead
scoring
processes and surveys, evaluation forms and client testimonials
- Re-launched web site, writing all copy to adequately define new solution offerings including designing
CMS forms and integrating all digital assets — including development of an 8 page microsite and landing
pages for solution specific
content with downloadable assets, videos, and simulations
- Initiated targeted account penetration campaigns combining multi-faceted marketing mediums
- Coordinated series of media buys across multiple platforms targeting specific demographics including
nationally
syndicated commercial and radio spots; ensured continual feature coverage in top industry and local
demographic
publications
- Implemented streamlined marketing automation processes & programs
Director of Marketing/Project Management at BB Marketing Group
November 2011 - July 2014 (2 years 9 months)
Outsourced marketing solutions for the cost-conscious, results-driven customer.
In today's economic climate, a competitive, carefully crafted marketing strategy is more important than ever
when trying to earn more mind share from customers, partners and vendors.
BB Marketing Group works with your team as a seamless and logical extension of your staff. Our consulting
services, honed by over a decade working within the technology channel, coupled with unique and varied
pricing models, make aggressive, effective and impactful marketing programs well within your reach.
Sample Clients Include: KMBS, Hyland Software, Dyntek, Bridgemetrics, Coretek Services
Marketing Consultant at S&P Global (Formerly McGraw Hill Financial)
September 2011 - January 2012 (5 months)
Assisted in all marketing and merger acquisition strategies, events, and go-to-market plans for the Standard
and Poor's and Capital IQ merger. Ran events, set-up and monitored competitive analyses, press releases, as
well as integrated marketing strategies both digitally and via traditional print and marketing techniques (go-
to-market strategies and new business development). Facilitated in new branding strategy as well all strategic

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marketing to sales related goals combining two opposite brands into one cohesive unit. Monitored marketing
automation through Eloqua
Director of Marketing & Strategic Partnerships - Global Expansion of Top IT Resellers at M7 Global
Partners
January 2009 - May 2011 (2 years 5 months)
- Assisted in forming national global conglomerate of top IT Resellers and Solution Providers
- New Business Development Processes
- Created PowerPoints & Supporting Marketing Materials for Top-Tiered Channel Management Programs
- Assisted in Preferred Microsoft Program Partnership
- Designed Collateral
- Event Coordination, Management, and On-site Execution Including Post-Follow-up and Metric- based ROI
return for new sale opportunities
M7 Global Partners (M7) is an award-winning national network of the country’s top IT consultants
dedicated to delivering solutions that reduce overall business cost and improve workflow, while maintaining
compliance and efficiency.
Director of Marketing & Channel Relations - Subsidiary of Gotham Technology Group at Gotham
Government Solutions
June 2008 - May 2011 (3 years)
Gotham Government Solutions provides technology solutions and augmentation services to the federal
government as well as to systems integrators supporting key mission objectives. Gotham's business and
reputation are built on long-term client relationships, leveraging:
Highly skilled staff with experience supporting Federal Civilian & Department of Defense and Intel agencies
A defined and proven project management methodology
Vendor relationships with leading technology firms
With headquarters in Reston, VA, our team is moments away from federal office locations in and around the
Washington D.C. metro area. Professional, cost-effective, and accessible at all times, Gotham ensures the
greatest productivity and success for our clients. Using our Best Practices methodology, we improve and
optimize our clients' infrastructures, processes, and procedures while lowering their overall costs.
CoFounder/Director of Operations at Strike Point Marketing - Subsidiary of Gotham Technology
Group
January 2006 - May 2011 (5 years 5 months)
CoFounder of new business development and marketing services supporting agency to support all new
business initiatives and global clientele sales and new business generation goals
Service Offerings Include: - Lead Generation
- Lead Qualification
- Cold Calling

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- Appointment Setting
- Telemarketing and Prospect Lists
- Custom Scripts
- E-mail Services
- Seminars & Conferences - Client/Prospect Surveys
Target Markets Overview:
Strike Point Marketing has a proven track record and ability to help companies that are seeking to increase
their sales through business-to-business tele-prospecting. Strike Point Marketing has targeted highly
successful campaigns in the following industries:
- Technology
- Insurance
- Financial Services
- Manufacturing
- Wholesale/Distribution
- Printing/Publishing
- Professional Services
- Pharmaceutical
- Health Care
- Federal/Local Government
Director of Marketing & Business Development at Gotham Technology Group
June 2004 - May 2011 (7 years)
Director of Marketing & Business Development 2004 – 2011
Accomplishments:
- Led management team responsible for 350% firm revenue growth: $10 million start-up to $350 million
global technology firm
- Developed and fostered start-up company marketing department, working with sales and executive teams
providing pivotal role in shaping and building brand identity from inception
- Secured global and national industry awards through press exposure in Crain’s, Bloomberg Radio,
PRNewswire, NY Times, Forbes Online, Google and Yahoo Finance
- Created metrics-based reporting system to refine go-to-market strategies
- Established Customer Satisfaction program to include reviews, evaluations surveys, onsite interviews and
customer lifecycle management tracking
Responsibilities:
- Oversaw all branding, messaging and content creation for nationally recognized business solution providers
(I.E. Citrix and Microsoft)
Initiated and created company-wide content marketing strategies to include strategic plans for company
digital and social media assets such as blogs, streamlined posts, content syndication, webcasts and client
video testimonials

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- Collaborated with key business units and outside vendors for go-to market strategy and content creation
- Managed $2M marketing budget to include co-op funding from third party contractors and distributors and
leading industry partners, defining, building, and executing upon most effective go- to market initiatives
Initiated, managed and coordinated all external and internal companywide events
-Implemented and managed web-based marketing initiatives including email blasts, surveys, e- newsletters,
and incentive programs/promotions; Established lead to sales conversion ratios via development of precise
tracking methodology and processes
Marketing Coordinator/Intern at Mastro Communications
December 2003 - May 2004 (6 months)
- Press Releases
- 2005 PGA Tour
- Call Campaigns
- SMB Business Showcases - Press Kits
Mastro Communications (MC) is a 20-year old Marketing Communications agency, based in Warren, N.J.,
just minutes from New York City. MC is a generalist firm specializing in full-service marketing and public
relations programming, with vast experience in the technology, sports, travel, beverage and grocery sectors.
In fact, the Company’s stable of clients provides our staff with tremendous diversity when it comes to
developing strategic marketing and publicity programs. This diversity helps to fuel our creativity, establishes
our unmatched media and business networks, provides us with widespread vendor assets and greatly
enhances our experience. MC boasts a strong reputation and track record, having represented a breadth of
leading companies, events, properties and associations during our Company’s history.
Marketing Coordinator & Investor Analyst (Internship) at Merrill Lynch
May 2003 - January 2004 (9 months)
Intern & Coordinator
Education
Rutgers Business School
Master’s Degree, Entrepreneurship/Entrepreneurial Studies, Finance & Marketing, 2008 - 2012
Grade: 3.96
Activities and Societies: Rutgers American Marketing Association, Center for Entrepreneurial Studies
Rutgers University-New Brunswick
Bachelor of Science, Business Administration and Management, General, 2000 - 2004
Grade: 3.92
Activities and Societies: Activities and Societies: Rutgers American Marketing Association, Rutgers Business
School
Organizations
National Association of Professional Women (NAPW)

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Lindsey Bohm
Marketing/Digital & New Business Development Specialist
bella128223@gmail.com
Contact Lindsey on LinkedIn