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Pv Mid Michigan Ad Club Presentation4 09 Lg

  1. 1. Social Networks in Marketing Strategies By Linda Girard 4.15.09 TM
  2. 2. Agenda 1. Introducing the Social Networks! 2. Why they are important! 3. And what you can do about it!
  3. 3. The Itsy Bitsy Spider
  4. 4. Top 10 most important SEO factors • Keyword use in title tag STRONG HINT! • Anchor text of inbound link Think Social Media and Linking Strategy • Global link popularity of site • Age of site • Link popularity within the site’s internal link structure • Topical relevance of inbound links to site • Link popularity of site in topical community • Keyword use in body text • Global link popularity of linking site • Topical relationship of linking page *Website Optimization - O’Reilly
  5. 5. Social Networks Leave a Trail on Page One Facebook and Twitter are spiderable!
  6. 6. Google’s Algorithm: Based on the wisdom of crowds TM 6
  7. 7. TM 7
  8. 8. A Web of People is a Web of Feelings... • WeFeelFine.org WeFeelFine.Org TM
  9. 9. Social Media is a Tool TM
  10. 10. The Social Networks STRONG HINT! Think Social Media and Linking Strategy Social Networks Discussion Forums Blogs Social Bookmarking Review Podcast Sharing Videos Event Sharing Mobile Social Photo Sharing TM
  11. 11. What is Facebook? 200+ Million Users TM
  12. 12. Fans Are The Content Generators 52,719 FANS!! TM
  13. 13. Public Radio is Really Listening 367,942 FANS!! TM
  14. 14. What is LinkedIn? 38+ Million Users TM
  15. 15. LinkedIn Builds Your Personal Brand TM
  16. 16. Use LinkedIn to Share Information TM
  17. 17. What is Twitter? 14+ Million Users TM
  18. 18. Get To The Point in 140 characters! TM
  19. 19. DiGiorno Pizza - Reaching Influential Tweeters Will this work?? TM
  20. 20. Tweeting Surgeries! TM
  21. 21. So How Do You Begin? TM
  22. 22. Mind your Manners Authenticity (No Autoresponders) No Pushing SHARE TM
  23. 23. Measuring the Results TM Source: Social Media Marketing An Hour A Day by Dave Evans - Highly Recommended!
  24. 24. Number of views by photo mindmap quot;mind mapquot; # images tagged w/ co./product name quot;visual mapquot; # comments on images Frequency: monthly Number of quot;fansquot; 3/26/09: 829 Number of followers Number of comments on wall Number of re-tweets Number of unique page views Track click-throughs on tweets Report Measures influence of tweeter Frequency: monthly TwitterGrader.com Social Media Measurables #innovation #mindmap Number of searches for co./product name Number of group members #mindmanager Number of messages posted Report Report Frequency: monthly Frequency: monthly Number of overall views Views by geographical area # comments on videos uploaded mind mapping software innovation # videos tagged w/ co./product name brainstorming Frequency: monthly Social_Media.mmap - 3/26/2009 - Mindjet Mar 26th, 2009 | By Chuck Frey | TM http://mindmappingsoftwareblog.com/social-media-dashboard-map/
  25. 25. Can you Measure Sales? YES!!!! TM
  26. 26. Analytics + CRM = Answers TM
  27. 27. Negative Commentary? Offset the Negative with the Positive TM
  28. 28. Follow the Leaders http://www.web-strategist.com/blog/category/industry-index/ TM
  29. 29. New Job - Community Managers – Writing. Write locally compelling newsletters weekly and inspiring reviews daily. Persuasive pitches to venue owners and marketing partners. – Event planning. Conceptualize, negotiate, wrangle, plan and execute cool, fun and buzz-worthy (big wow factor!) events/ parties. – Marketing outreach. Connect with the right local organizations, barter weekly newsletter sponsorships for promotion of Yelp. – Socializing and adventuring. Meet up with yelpers. Attend civic events. See and be seen. In the scene. Be the Mayor. Always on. – Communication. Be accountable with stellar communication to your peers and those who support you at Yelp HQ. TM •
  30. 30. When Not To Use Social Media You’re in a high ticket business (What do you think?) http://www.btobonline.com/apps/pbcs.dll/article?AID=/ 20090406/FREE/304069979/1109/ rss10&rssfeed=rss10#seenit TM
  31. 31. When Not To Use Social Media You Fight With Your Employees http://www.btobonline.com/apps/pbcs.dll/article? AID=/20090406/FREE/304069979/1109/ rss10&rssfeed=rss10#seenit TM
  32. 32. When Not To Use Social Media Management Skepticism http://www.btobonline.com/apps/pbcs.dll/article?AID=/ 20090406/FREE/304069979/1109/ rss10&rssfeed=rss10#seenit TM
  33. 33. When Not To Use Social Media Strategic Vacuum http://www.btobonline.com/apps/pbcs.dll/article? AID=/20090406/FREE/304069979/1109/ rss10&rssfeed=rss10#seenit TM
  34. 34. When Not To Use Social Media Privacy and Regulatory Concerns http://www.btobonline.com/apps/pbcs.dll/article? AID=/20090406/FREE/304069979/1109/ rss10&rssfeed=rss10#seenit TM
  35. 35. TM
  36. 36. Share some Social Stories! TM
  37. 37. Thank You! Linda Girard Co-Founder & Visionary 734.213.8100, x117 lgirard@purevisibility.com www.purevisilibility.com twitter.com/lgirard TM