1.
SOCIAL MEDIA
INFOGRAPHICS &
EDITORIAL DESIGN
portfolio > Linda C. Modica
Art Director | Brand Specialist | Graphic Designer
conference collateral // graphic design
2 SMSS New York City 2015
Social Media Strategies Summit
Conference brochure
3 SMSS Chicago 2015
Infographic + editorial design layout of
select interior pages
4 SMSS New York City 2015
Infographic + editorial design layout of
select interior pages
5 SMSS Las Vegas 2015
Infographic; editorial style design layout of
select pages from the brochure [agenda at a
glance / speaker page]
6 SMSS New York City 2015
Sponsor passport, interior signage,
name badge
7 Social Media Strategies
Sponsorship Guide
Select pages from the sponsor guide
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Why should you be there?
our teaM looks forward to seeing you in Chicago!
Join uSfor an unforgettable experience: groundbreaking case studies and
talks, memorable networking - all in the great city of chicago.
We recognize that a successful social
media strategy is more vital than ever.
“The Social Media Strategies
Summit gave a peek into how
other brands use their social
media and a fresh way to
look at my social strategy
and content creation. Very
thought provoking - gave
me enough to chew on
for quite a while.”
- kinga Wierzbicka,
online Marketing Manager,
5 Hour energy
1 | network with VPs, Directors and Managers of Social
Media, Communications, Digital Marketing, Branding
and Business Strategy from all over the world
2 | Understand the paid media landscape and how to
leverage it effectively to increase brand reach
3 | learn how a data-driven strategy can change your
business
4 | gain insights into creating compelling content and
what types of content make the biggest impact
5 | implement storytelling and content marketing
strategies fit for brands working on a small budget
6 | interact and connect with some of the most
innovative minds in the industry
Sincerely,
Breanna Jacobs, Summit Producer}
this educational experience moves far beyond the basics of social media;
you’ll leave with a fresh perspective on the digital marketing landscape,
and key strategic insights on how social fits in with corporate objectives.
50% of marketers see improved
sales from social media
*Sources: CMI, DemandMetric, McMurray/TMG, Social Media Examiner
86% of highly effective organizations have
someone in charge of content strategy.
Content marketing costs 62% less
than traditional marketing and gen-
erates about 3 times as many leads.
90% of consumers find custom content useful,
78% believe the organizations behind the content
are interested in building good relationships.
72% of marketers say social media
helps them develop loyal fans
62%
90%
50%
86%
72%
SMSSSMSS

2.
2
SMSS // Social Media Strategies Summit - New York City 2015
Conference brochure
US letter, PDF for electronic distribution.

3.
3
SMSS // Social Media Strategies Summit
Chicago 2015
Conference brochure + infographic
editorial style layout
US letter, PDF for electronic distribution.
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Why should you be there?
our teaM looks forward to seeing you in Chicago!
Join uSfor an unforgettable experience: groundbreaking case studies and
talks, memorable networking - all in the great city of chicago.
We recognize that a successful social
media strategy is more vital than ever.
“The Social Media Strategies
Summit gave a peek into how
other brands use their social
media and a fresh way to
look at my social strategy
and content creation. Very
thought provoking - gave
me enough to chew on
for quite a while.”
- kinga Wierzbicka,
online Marketing Manager,
5 Hour energy
1 | network with VPs, Directors and Managers of Social
Media, Communications, Digital Marketing, Branding
and Business Strategy from all over the world
2 | Understand the paid media landscape and how to
leverage it effectively to increase brand reach
3 | learn how a data-driven strategy can change your
business
4 | gain insights into creating compelling content and
what types of content make the biggest impact
5 | implement storytelling and content marketing
strategies fit for brands working on a small budget
6 | interact and connect with some of the most
innovative minds in the industry
Sincerely,
Breanna Jacobs, Summit Producer}
this educational experience moves far beyond the basics of social media;
you’ll leave with a fresh perspective on the digital marketing landscape,
and key strategic insights on how social fits in with corporate objectives.
50% of marketers see improved
sales from social media
*Sources: CMI, DemandMetric, McMurray/TMG, Social Media Examiner
86% of highly effective organizations have
someone in charge of content strategy.
Content marketing costs 62% less
than traditional marketing and gen-
erates about 3 times as many leads.
90% of consumers find custom content useful,
78% believe the organizations behind the content
are interested in building good relationships.
72% of marketers say social media
helps them develop loyal fans
62%
90%
50%
86%
72%
SMSSSMSS

4.
4
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Why You Should be at SMSS NYc
Networking: Make new connections
at the Networking Reception at the
close of day two and at all of the struc-
tured networking breaks throughout
the course of three days.
# of EMployEES from company size:
10% 300-999
15% 50-299
15% NA
26% 1000+
33% 0-49
More than 5000 attendees
have participated in SMSS
Over 2800 companies
have participated in SMSS
5000
Who Attends SMSS
COO, CRO, Education, Financial,
Strategy Development 5%
Vice President 7%
Marketing Pro 7%
Social Media Strategist 6%
Director 18%
Other 19%
26% Manager
Counsel / Legal 1%
CMO 1%
Founder 1%
CEO 4%
Digital Strategist / Web Marketing
development 3%
PR/ Communications 3%
Sales 2%
Discovery: Explore nearly
two days’ worth of case
studies from the world’s
top brands and businesses.
Experience: Six different workshops*, a full day
training specifically for finanCial SErviCES*,
four different tracks, over two dozen sessions
and case studies. (*A separate registration is required)
SMSS // Social Media Strategies Summit
New York City 2015
Conference brochure + infographic
editorial style layout
US letter, PDF for electronic distribution.

5.
5
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
92%of marketers
agreed that social
media is important
for their business, up
from 86% in 2013
Why Should you Be There?
Our Teamlooks forward to seeing you in Vegas!
JOin uSat Planet hollywood in Vegas for an
unforgettable learning experience!
A successful social media strategy is more vital than ever.
At #SMSsummit, we put together a program that addresses the toughest challenges marketers are facing in social
media marketing, customer service, employee engagement, measuring ROI, and more.
This educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the
digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.
Network with VPs, Directors
and Managers of Social Media,
Communications, Digital Marketing,
Branding and Business Strategy
80%of
marketers indicated
that their social
media efforts
increased traffic.
83%of marketers
have integrated social
media into traditional
marketing activities.*
*Social Media Examiner
Execute a powerful brand storytelling strategy
that has impact
Empower sales and marketing teams to find
and cultivate business leads through social media
Capitalize on insights from leading brand
case studies across industries
Harness social data social
identity to drive business value and
keep your brand competitive
hands-on
workshops
interactive
learning
sessions
7 30
Sincerely,
Breanna Jacobs
Summit Producer} 3 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Neal Schaffer,
President,
MaxiMizE Your SoCial
Karen O’Brien,
Senior Director,
Global Social Media,
WEStErN uNioN
Julie Hoffman,
Executive Director Digital/
Consumer Experience -
Technology Innovation,
MGM rESortS iNtErNatioNal
Gayle Weiswasser,
VP, Marketing and Social
Engagement,
HoMESNap
SPeakerSinclude:
Michelle Magoffin,
Director of Social Media,
FarMErS iNSuraNCE
Chad Mitchell,
Senior Director, Digital
Communications,
WalMart
Gavin Donovan,
Senior Social Media Manager,
trENd MiCro
Taylor Reed,
Social Media Manager,
trENd MiCro
Mat Rider,
Head of Social Media,
doCuSiGN, iNC.
Jamie Pappas,
Director, Global Brand
Communications Social Media,
akaMai tECHNoloGiES
Yvette Irvin,
Senior Manager, Social Media
Marketing Innovations,
BluE SHiEld oF CaliForNia
Paul Albright,
Senior Social Media
Marketing Manager,
SaFEWaY
Tracy Hermans,
Web Analyst,
WEt SEal
Justin Levy,
Director, Social Marketing,
Citrix
Rik Walters,
Director of Digital Media,
paCiFiC uNioN aNd
CHriStiES iNtErNatioNal
rEal EStatE
Scott MacFarland,
Director of Marketing and
Strategic Communication,
EaStErN NazarENE
CollEGE
5 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
aGENda kEY: We strive to provide as much information as possible about each session to help you plan your
summit experience. Please reference the below agenda key which we have used to categorize sessions.
B2BBuSiNESS-to-BuSiness: B2CBuSiNESS-to-CoNSuMEr: SMBSMall-to-MEdiuM BuSiNESS: CSCaSE StudY:
General summit // WEdNESdaY, FEBruarY 11, 2015
TrAck A: social Platforms -
Advanced strategies
TrAck B: Mastering Content
Marketing storytelling
TrAck c: Customer service,
engagement experience
TrAck ModerATor: elly deutch TrAck ModerATor: Bernie Borges TrAck ModerATor: dan Soschin
Make this summit experience your own! Feel free to hop from track to track and attend the sessions most relevant to you and your team
agenda aT a glance
Pre-summit Workshops // tuESdaY, FEBruarY 10, 2015
9:00 registration, Continental Breakfast, Coffee tea
11:30 Morning Break
12:00 Networking lunch
3:00 afternoon Break
3:15 B2B B2C Beginner to interMediate Workshop A: Creating Fantastic, Shareable Customer-targeted Content
Mike Brown, The BrAinzooMinG GrouP
5:15 Welcoming reception // This reception is for all Summit attendees, speakers, and
sponsors to mix and mingle before the summit begins.
6:15 day 1 Concludes
9:30 B2C interMediate
Workshop A: reputation Man-
agement: How to listen Engage
Your Customers while Maximizing
Success and Minimizing risk
Dan Soschin, The ulTiMATe
MediCAl ACAdeMy
9:30 B2B interMediate
Workshop B:
How to Execute a Cohesive omni-
Channel Marketing Strategy
Pam Didner,
GloBAl ConTenT MArkeTinG
9:30 B2B B2C interMediate
Workshop c:
Finding the Balance for Best
results: organic vs paid Search
Corey Padveen,
T2 MArkeTinG inTernATionAl
1:00 B2B B2C interMediate to advanCed
Workshop A: Empowering
Employees to Help with Brand
awareness across Social Channels
Ryon Harms, MAnifesT soCiAl
1:00 B2B B2C interMediate
Workshop B: Social Media tools
for Marketers : Where do i Even
Start?
Adam Wexler, insiGhT Pool
1:00 B2B B2CSMB Beginner to interMediate
Workshop c:
the Non-developer: tips and tricks
for Effective Social Media Campaigns
Tracy Sestili, soCiAl sTrAnd MediA
dayOne
8:00 registration and Continental Breakfast
9:00 Welcome and introduction by Summit producer Breanna Jacobs
9:05 opening remarks by Summit Chair Bernie Borges, Founder and CEO, find And ConverT
9:15 opening keynote: the Bigger picture - Social Media’s impact on Corporate identity influence
Speaker TBA
10:00 Sponsorship Showcase
10:15 Sponsor Meet Greet Networking Break
dayTWO
10:45 tips tricks for running a
Successful Campaign on twitter
Emily Freilino, TWiTTer
10:45 CS B2C increasing interaction
with Your Brand through
Storytelling as Strategy
Karen O’Brien, WesTern union
10:45 B2B B2CSMBCS
Community Engagement: Creating
Content as tasty as Bacon
Mat Rider, doCusiGn, inC.
11:30 CS B2C Mercedes-Benz Case
Study: driving Millenial user-
Generated Content on instagram
Matt Hiendl, rAzorfish
11:30 CS Building a digital Newsroom
to drive demand Stay relevant
Chad Mitchell, WAlMArT
11:30 CS the Essential pillars of Social
and Content Strategy for a Better
Customer Experience
Craig Lile, rAidious
12:15 Networking luncheon
SMSS // Social Media Strategies Summit - Las Vegas 2015
Conference brochure - interior pages + infographic
editorial style layout shown on select pages - agenda at a glance
and speaker page
US letter, PDF for electronic distribution.

6.
6
SMSS // Social Media Strategies Summit
New York City 2015
Conference collateral
Name badge
Signage 33 x 78.625
Sponsor passport

7.
7
Social Media Strategies - 2015 Sponsorship Guide
Cover and select pages from the 2015 sponsorship guide
US letter, PDF for electronic distribution.
Contact:
Ryan Fleischhauer
Director of Sponsorships
Email:
Ryan@gsmiweb.com
Call:
619-810-1928
What is sMss? A high profile social media event that is
expected to sell out.
When? Now is the time to sponsor. We have events every quarter.
Why sponsor sMss? Generate real leads within a well-defined
target audience of digital and social media marketers.
Where? SMSS comes to several premier marketing hubs each
year - New York City, Chicago, San Francisco, Vegas and more.
www.socialmediastragiessummit.com
Social Media
StrategieS 2015
Sponsorship Guide
Core Benefits
01 | typical GSMi event attendees
include: C-Level Executives,
Directors, Vps, principals, Managing
Directors and other senior level
executives.
02 | Events are expertly targeted to a well-
defined market of decision makers.
sMssisn’t just another discussion about the
future of social media — this is for companies
that are actually doing social now.
Benefits of sponsorship and exhibiting at sMss events
03 | SMSS is committed to assuring
our sponsors know their
marketing dollars have been
spent wisely.
04 | Unique opportunity to develop
new business leads with key
corporate decision makers.
05 | Reconnect with existing
customers and strengthen
client relationships.
06 | Brand your company
name and generate
awareness of your
organization.
Brands are dedicating budget and resources to social media at a growing rate -and they
need technology, research and support for these programs. SMSS is the best place to meet
corporate executives looking to invest in social media products and services. Whether you
are a vendor or service provider, SMSS has the ideal audience for your business.
the most effective lead
generation vehicles include
in-person events, industry
specific magazines, and
online marketing.
Value of sMss Face-to-Face events
SMSS events are an essential component to a cost-effective and successful marketing strategy!
Leading industry research supports this fact.*
63% indicated in-
person events are
considered the best
tactic to generate
qualified leads.
Exhibitions continue to
attract a high quality
audience before,
during and after
national recessions.
Exhibitions also
continue to attract
first time attendees
during recessionary
periods.*
Why sponsor
6
*According to Forrester Consulting Services B2B Marketing Mix Study and CEIR Research Reports
3 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
“The Social Media Strategies Summit series has been incredibly
successful for Raidious, and a big contributor to our own growth.
The attendees at SMSS are highly qualified, sophisticated, mature,
experienced marketing decision makers looking for solutions. You
wouldn’t believe how high our ROI is from these events. At each
event we sponsored, we generated 8 to 10 highly qualified leads. The
number of other leads we followed up on was much higher, probably
close to 40 to 50 per event. We have already closed two large national
brands as a direct result of our sponsorship and we have another 8 to
10 deals still in progress.”
- taulbee Jackson, Ceo
sponsors
5 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
Vip Lunches
7 Minutes
on stage
Network with speakers and delegates from leading companies in an exclusive
and intimate Vip lunch. this premier opportunity is only available to two
sponsors – one per each day of the event.
this opportunity includes:
• Branded Vip lunch room
• Chance to invite key prospects – lunch includes up to 25 delegates of
sponsors choice
• Up to three representatives from sponsoring organizations can attend the Vip lunch
sponsorship
packagesCustom Packages Available
• tabletop Logo on buffet table
• Company logo and 50 word company description on event website
• Conference producer will announce your sponsorship to delegation
• Logo display on all marketing materials and on-site signage
Lunch
sponsors
• tabletop logo on refreshment table
• Branding on conference materials
• Logo display on all marketing materials and on-site signage
Break
sponsors
7 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
the Social Media Strategies Summit is the only event that provides such a
unique opportunity to interact with attendees. Your company will present for 7
minutes in front of the entire conference audience.
this allows sponsoring companies to:
• Summarize key aspects of your products and/or services
• Highlight key selling points and company case study examples
• offer options and answers to the various mobile and web development
challenges your company can help solve
• Company branding and signage in reception area
• Company logo and 50 word company description on event website
• Conference producer will announce your sponsorship to delegation
• Logo display on all marketing materials and on-site signage
• opportunity to have bartenders wear a logo shirt of your organization
Cocktail
sponsors
twitter Feed suMMarY: take advantage of one of the most popular aspects of our Social
Strategies Series: the twitter feed.
• Nearly 3,000 tweets during our Social Media Strategies Summit, Chicago 2013.
• Branded report of all tweets captured during the summit.
• Feed and screen area branded with your company information.
• Exclusive- only one sponsor per Summit.
Live tweeting Live twitter FeedsLive twitter Screen (on-site)
@sMs_summit
sponsorship
packagesCustom Packages Available
original
Content Creation
distribution
in keeping with our mission to attract and celebrate industry thought leaders,
we highlight our sponsors in blog posts, newsletters, and video clips leading up
to the event and afterward. please inquire within. Please inquire within.
8 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
about sMss
the Social Media Strategies Summit provides businesses – from start-up to large enterprises – with relevant
case studies, interactive workshops and engaging sessions to boost their social media marketing efforts and
reach their company’s business goals. During the summit, organizations learn how to effectively leverage
their company’s social media presence, create meaningful content for marketing and maximize their lead
potential. the SMSS is presented by Global Strategic Management institute, a leader in the industry of
executive education, global conferences, summits and training sessions.
ryan Fleischhauer email: Ryan@gsmiweb.com
Call: 619.810.1928
Connect with SMSS
@sMs_summit | #sMssummit
Blog: socialmediastrategiessummit.com/blog
contact us
9 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit