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State of the Nation
   Life expectancy has increased

   Quality of life has decreased
     Obesity is at an all-time high
     We are using more prescription drugs than
      ever
     Record deaths from heart disease and
      cancer
Contributing Factors
   MORE                      LESS
     TV/Computer               Sleep
     Work                      Exercise
     Stress                    Quality Food
     Processed Food
     Environmental
      Contaminants
     Oxidative Stress
     Prescription Drugs
Environmental Changes
   The pollutants found today vs. in the century past
    (air, food, and water) drastically increase the number
    of free radicals we produce internally and those we
    have to fight externally.

   Our toxic burden varies day to day, as does our
    ability to defend ourselves.

   The present generation faces the largest burden from
    oxidative stress this planet has ever known.
Quality of Food has Decreased
   There is a gap in our protection, because our foods
    have become significantly depleted in their content
    of antioxidants and supporting minerals.

   Factors
     Mineral depletion in our soils
     Monoculture crops and agriculture
     Food transportation issues
     Foods that are highly processed
     Poor food choices and food preparation
Reduction in average mineral content of
fruit and vegetables between 1940 and 1991



•   Sodium       49%           29%
•   Potassium    16%           19%
•   Magnesium    24%           16%
•   Calcium      46%           16%
•   Iron         27%           24%
•   Copper       76%           20%
•   Zinc         59%           27%
Sleep
    Average American adult gets 6.5 hours of sleep
     each night.

    That is nearly 20% less sleep than the average
     in the 1950’s.

    Your body needs 7.5 - 9 hours for optimal
     function.

    Studies show that more than 50% of American
     adults lose sleep due to stress.
Research and Statistics
   American Heart Association found that B vitamins
    help protect men from death due to heart failure.

   AMA has determined that insufficient vitamin intake is
    related to chronic disease development and
    progression.

   90% of women, 70% of men and 60% of teens are not
    consuming the RDA of calcium.
Research and Statistics
   More than 50% of postmenopausal women taking
    medication for osteoporosis have suboptimal
    levels of vitamin D.

   According to the CDC, Vitamin C supplements
    reduce cellular DNA damage that is the vital first
    step in cancer initiation and also reduce the
    inflammatory changes that allow a malignant cell
    to grow into a dangerous tumor.
Disease Fighting Ingredients
   Calcium

   CoQ10

   Fish Oil

   Flavanoids

   Grape Seed Extract / Pycnogenol




                                      12
Nutrients in the News
Vitamin D
Omega 3 Fatty Acids
Digestive Enzymes and Probiotics
Supplementation Matters
    Supplementation provides essential vitamins and
     minerals needed every day.

    We understand certain phyto-nutrients are
     impractical to obtain from food.

    Provides noticeable health improvements (increased
     energy, increase joint comfort, skin health, improved
     sleep, etc.).
Are you on a health plan or
are you planning for health?




• If is an absence of symptoms, how do
  you feel about your health?
• Where do you want your health to be?
Making a Change
   Do you want to provide your body with the
    nutrients it needs to function optimally?

   Do you want to age well inside and out?

   Do you want to increase your energy, protect your
    heart and maintain a strong body?
These statements have not been evaluated by the Food and
 Drug Administration. These products are not intended to
       diagnose, treat, cure or prevent any disease.
Market America
  offers powerful
nutritional solutions!
Market America
Supplement Difference
Superior Quality
    The best raw materials
    Trusted manufacturers
GMP Standards
    Good Manufacturing Practices
    FDA and USDA
Best Science
    Clinical Research
    Proven Results
Isotonic Delivery
Not All Supplements
are Created Equal
Isotonix® Advantage #1
 Isotonix products clear the stomach at
 an optimal rate to maximize
 absorption.

 It’s fast, but controlled; allowing your
 body’s transport mechanisms to
 efficiently shuttle vitamins into the
 blood stream.
How Fast is “Fast”?
                                  Tablet only partially dissolved
                                  when leaving stomach.


                                                                            OPC-3® isotonic formulation
                                  3.0
  Plasma radical reduction rate




                                                                            OPC-3® tablet
     to baseline [units/min]




                                  2.5

                                  2.0

                                  1.5

                                  1.0

                                  0.5

                                  0.0



                                         Start 10 20 30 40 50 60 70 80 90 120 150 180 210 240
                                                        Time after consumption [min]

                  M.R. Cesarone, et al. Phytother. Res. 2009
Isotonix® Advantage #2

Isotonix products are buffered to
protect nutrients from
hydrochloric acid degradation in
the stomach.
Isotonix® Advantage #3
   The base ingredients in Isotonix®
    deliver the same concentration of
    particles as found in your body fluids.
    This improves absorption of actives.

   Isotonix® solutions are gentle on your
    system because they simulate body
    fluid.
Isotonix® Advantage #4
 Carbon dioxide created by the
 effervescent reaction momentarily
 reduces the thickness and viscosity of
 the mucus layer of the intestinal tract,
 promoting absorption into the
 bloodstream.
 Pharm. Res. 1998, vol 15, pp 925-930. “Mechanistic studies on
 effervescent-induced permeability enhancement.”
Isotonix® Advantage #5
   Isotonix offers an alternative to pills.

   Survey shows 40% of American adults
    have experienced difficulty swallowing
    pills


   The survey of 679 adults (513 ages 18-64, 166 age 65 and older)
    was funded by the US affiliate of Germany's Schwarz Pharma.
Why NOT Isotonix®?
   Not all Market America supplements are
    available in Isotonix form. Why?
     Numerous factors are considered
      ○ Taste or odor
      ○ Solubility (ability of ingredients to dissolve in
        water)
      ○ Availability of ingredient in powdered form
      ○ Optimal delivery method of ingredient
Getting Started
Building a Healthy Foundation

    Isotonix® Daily Essentials
      Isotonix OPC-3®
      Isotonix Multivitamin
      Isotonix Activated B-Complex
      Isotonix Calcium Plus
Isotonix   OPC-3®



  The Gold
  Standard
     For
 Antioxidants
Isotonix OPC-3®
FEATURED INGREDIENT
Pine Bark Extract (Pycnogenol®)
 Basic Properties
   Powerful Antioxidant
   Anti-inflammatory Activity
   Cardiovascular Health
   Skin Health
   Vasodilation and Circulation
Isotonix® Multivitamin
   100% of essential vitamins needed for proper
    nutritional balance.

   Vitamins serve as cofactors and coenzymes
    for proper functioning of
    enzymes/metabolic reactions (required
    components).

   Minerals are key co-factors for metabolic
    processes (required components).
Isotonix® Multivitamin
   Available with and without iron
   Exceeds 100% DV for many important
    nutrients including:
       Vitamins A, C, D and E
       B Vitamins
       Zinc
       Selenium
       Copper
       Chromium
       Potassium
       And more!
Isotonix® Calcium Plus
   Calcium is essential for maintaining
    all aspects of health:
     Heart Health
     Bone Health
     Teeth and Gums
     Nerve Conduction
     Hormone Secretion
     Blood Clotting
     Body Weight
     Immunity
   Does not contain excessive calcium
    per serving (can only absorb ~400 mg
    at a time).
The Need for B Vitamins
   B-vitamins are naturally depleted by:
•   Alcohol
•   Sugar
•   Coffee
•   Stress
Isotonix® Activated B-Complex
   Contains the metabolically activated
    forms of critical B vitamins
   Supports metabolism
   Promotes nervous system
    and immune function
   Decreases stress
   Increases energy
   Supports heart health
Isotonix® Daily Essentials Kit

   Contains Isotonix OPC-3,       Save over
    Multivitamin, Activated B-    $50 when
    Complex and Calcium Plus     you purchase
                                    the kit!
     Provides Vitamins and
      Minerals
     Heart Health
     Immunity
     Energy and Mood
     Stress Management

    Less than $2 per day!
The Isotonix Family
 Antioxidants        Stress
 Anti-Aging          Cognitive
 Bone and Joint      Immunity
 Blood Sugar         Digestive
 Energy              Sleep
 Endurance
                      Relaxation
 Sports
                      Prenatal
 Children’s
                      Vitamin D
 Heart
                      CoQ10
Customization

   A supplement system unique to you!
     NutriPhysical
      ○ Free online tool
      ○ Ranked supplement recommendations based
        on your diet and lifestyle
     Isotonix Custom Cocktail
      ○ Create a supplement blend with your
        favorite Isotonix products – premixed and
        labeled just for you!
What Else?
   Omega 3                    Energy
     Adults and children      Greens
   Probiotics                 Immunity
   Fiber                      Aloe
Linda Lotito-Lehrbach | A Healthier U | www.shop.com/ahealthieru

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Your Health is Your Wealth 2013

  • 1.
  • 2. State of the Nation  Life expectancy has increased  Quality of life has decreased  Obesity is at an all-time high  We are using more prescription drugs than ever  Record deaths from heart disease and cancer
  • 3.
  • 4. Contributing Factors  MORE  LESS  TV/Computer  Sleep  Work  Exercise  Stress  Quality Food  Processed Food  Environmental Contaminants  Oxidative Stress  Prescription Drugs
  • 5. Environmental Changes  The pollutants found today vs. in the century past (air, food, and water) drastically increase the number of free radicals we produce internally and those we have to fight externally.  Our toxic burden varies day to day, as does our ability to defend ourselves.  The present generation faces the largest burden from oxidative stress this planet has ever known.
  • 6. Quality of Food has Decreased  There is a gap in our protection, because our foods have become significantly depleted in their content of antioxidants and supporting minerals.  Factors  Mineral depletion in our soils  Monoculture crops and agriculture  Food transportation issues  Foods that are highly processed  Poor food choices and food preparation
  • 7. Reduction in average mineral content of fruit and vegetables between 1940 and 1991 • Sodium 49% 29% • Potassium 16% 19% • Magnesium 24% 16% • Calcium 46% 16% • Iron 27% 24% • Copper 76% 20% • Zinc 59% 27%
  • 8. Sleep  Average American adult gets 6.5 hours of sleep each night.  That is nearly 20% less sleep than the average in the 1950’s.  Your body needs 7.5 - 9 hours for optimal function.  Studies show that more than 50% of American adults lose sleep due to stress.
  • 9.
  • 10. Research and Statistics  American Heart Association found that B vitamins help protect men from death due to heart failure.  AMA has determined that insufficient vitamin intake is related to chronic disease development and progression.  90% of women, 70% of men and 60% of teens are not consuming the RDA of calcium.
  • 11. Research and Statistics  More than 50% of postmenopausal women taking medication for osteoporosis have suboptimal levels of vitamin D.  According to the CDC, Vitamin C supplements reduce cellular DNA damage that is the vital first step in cancer initiation and also reduce the inflammatory changes that allow a malignant cell to grow into a dangerous tumor.
  • 12. Disease Fighting Ingredients  Calcium  CoQ10  Fish Oil  Flavanoids  Grape Seed Extract / Pycnogenol 12
  • 15. Omega 3 Fatty Acids
  • 16. Digestive Enzymes and Probiotics
  • 17. Supplementation Matters  Supplementation provides essential vitamins and minerals needed every day.  We understand certain phyto-nutrients are impractical to obtain from food.  Provides noticeable health improvements (increased energy, increase joint comfort, skin health, improved sleep, etc.).
  • 18. Are you on a health plan or are you planning for health? • If is an absence of symptoms, how do you feel about your health? • Where do you want your health to be?
  • 19. Making a Change  Do you want to provide your body with the nutrients it needs to function optimally?  Do you want to age well inside and out?  Do you want to increase your energy, protect your heart and maintain a strong body?
  • 20.
  • 21. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
  • 22. Market America offers powerful nutritional solutions!
  • 23. Market America Supplement Difference Superior Quality  The best raw materials  Trusted manufacturers GMP Standards  Good Manufacturing Practices  FDA and USDA Best Science  Clinical Research  Proven Results Isotonic Delivery
  • 24. Not All Supplements are Created Equal
  • 25. Isotonix® Advantage #1 Isotonix products clear the stomach at an optimal rate to maximize absorption. It’s fast, but controlled; allowing your body’s transport mechanisms to efficiently shuttle vitamins into the blood stream.
  • 26. How Fast is “Fast”? Tablet only partially dissolved when leaving stomach. OPC-3® isotonic formulation 3.0 Plasma radical reduction rate OPC-3® tablet to baseline [units/min] 2.5 2.0 1.5 1.0 0.5 0.0 Start 10 20 30 40 50 60 70 80 90 120 150 180 210 240 Time after consumption [min] M.R. Cesarone, et al. Phytother. Res. 2009
  • 27. Isotonix® Advantage #2 Isotonix products are buffered to protect nutrients from hydrochloric acid degradation in the stomach.
  • 28. Isotonix® Advantage #3  The base ingredients in Isotonix® deliver the same concentration of particles as found in your body fluids. This improves absorption of actives.  Isotonix® solutions are gentle on your system because they simulate body fluid.
  • 29. Isotonix® Advantage #4 Carbon dioxide created by the effervescent reaction momentarily reduces the thickness and viscosity of the mucus layer of the intestinal tract, promoting absorption into the bloodstream. Pharm. Res. 1998, vol 15, pp 925-930. “Mechanistic studies on effervescent-induced permeability enhancement.”
  • 30. Isotonix® Advantage #5  Isotonix offers an alternative to pills.  Survey shows 40% of American adults have experienced difficulty swallowing pills  The survey of 679 adults (513 ages 18-64, 166 age 65 and older) was funded by the US affiliate of Germany's Schwarz Pharma.
  • 31. Why NOT Isotonix®?  Not all Market America supplements are available in Isotonix form. Why?  Numerous factors are considered ○ Taste or odor ○ Solubility (ability of ingredients to dissolve in water) ○ Availability of ingredient in powdered form ○ Optimal delivery method of ingredient
  • 32. Getting Started Building a Healthy Foundation  Isotonix® Daily Essentials  Isotonix OPC-3®  Isotonix Multivitamin  Isotonix Activated B-Complex  Isotonix Calcium Plus
  • 33. Isotonix OPC-3® The Gold Standard For Antioxidants
  • 34. Isotonix OPC-3® FEATURED INGREDIENT Pine Bark Extract (Pycnogenol®)  Basic Properties  Powerful Antioxidant  Anti-inflammatory Activity  Cardiovascular Health  Skin Health  Vasodilation and Circulation
  • 35. Isotonix® Multivitamin  100% of essential vitamins needed for proper nutritional balance.  Vitamins serve as cofactors and coenzymes for proper functioning of enzymes/metabolic reactions (required components).  Minerals are key co-factors for metabolic processes (required components).
  • 36. Isotonix® Multivitamin  Available with and without iron  Exceeds 100% DV for many important nutrients including:  Vitamins A, C, D and E  B Vitamins  Zinc  Selenium  Copper  Chromium  Potassium  And more!
  • 37. Isotonix® Calcium Plus  Calcium is essential for maintaining all aspects of health:  Heart Health  Bone Health  Teeth and Gums  Nerve Conduction  Hormone Secretion  Blood Clotting  Body Weight  Immunity  Does not contain excessive calcium per serving (can only absorb ~400 mg at a time).
  • 38. The Need for B Vitamins  B-vitamins are naturally depleted by: • Alcohol • Sugar • Coffee • Stress
  • 39. Isotonix® Activated B-Complex  Contains the metabolically activated forms of critical B vitamins  Supports metabolism  Promotes nervous system and immune function  Decreases stress  Increases energy  Supports heart health
  • 40. Isotonix® Daily Essentials Kit  Contains Isotonix OPC-3, Save over Multivitamin, Activated B- $50 when Complex and Calcium Plus you purchase the kit!  Provides Vitamins and Minerals  Heart Health  Immunity  Energy and Mood  Stress Management Less than $2 per day!
  • 41. The Isotonix Family  Antioxidants  Stress  Anti-Aging  Cognitive  Bone and Joint  Immunity  Blood Sugar  Digestive  Energy  Sleep  Endurance  Relaxation  Sports  Prenatal  Children’s  Vitamin D  Heart  CoQ10
  • 42. Customization  A supplement system unique to you!  NutriPhysical ○ Free online tool ○ Ranked supplement recommendations based on your diet and lifestyle  Isotonix Custom Cocktail ○ Create a supplement blend with your favorite Isotonix products – premixed and labeled just for you!
  • 43. What Else?  Omega 3  Energy  Adults and children  Greens  Probiotics  Immunity  Fiber  Aloe
  • 44. Linda Lotito-Lehrbach | A Healthier U | www.shop.com/ahealthieru

Editor's Notes

  1. Does living longer really matter if we are sicker, fatter and more dependent on drugs and others to care for us?
  2. Does living longer really matter if we are sicker, fatter and more dependent on drugs and others to care for us?
  3. We want to explore how our lifestyle has changed over the past 50-60 years and what type of impact it has had on our health as a nation. The great news is that much of the decline in our health is due to poor choices we make – so that gives us a great opportunity to improve our choices and our health. There is a lot of hope here in changing the health of our country.
  4. There are only 24 hours in each day and we are a 24/7 society. We increasingly trying to shove more into our days – more work, more driving, more computer – technology has made us accessible 24/7 leaving us less time for exercise, less time for family, less time for cooking healthy meals, less time for sleep. The 8 hour work day doesn’t exist for many people these days.
  5. Increase in air pollution increases exposure to environmental toxins.Increased toxins in our food, water, etc.The more drugs (RX) we take, those pass through into our sewage system and often aren’t filtered out from our drinking water. Increase in air pollution increases exposure to environmental toxins.Increased toxins in our food, water, etc.The more drugs (RX) we take, those pass through into our sewage system and often aren’t filtered out from our drinking water. A free radical is a atom or group of atoms that has one unpaired electron. (natural biological process) or from outside sources that would damage the cells. Also, known as oxidative stress.
  6. Monoculture is growing one single crop over a very large area – industrialized practice – leads to quicker spread of disease among crops
  7. This is significant – even if we are eating our targeted daily servings of fruits and vegetables, we are not getting type of health benefit or nutrient density that we were years ago. And unfortunately, this is going to be a continuous pattern as we move forward. Supplementation becomes a necessity.
  8. Time spent at work is the single largest determinant of how much sleep you getSleep is essential for your health:It releases growth hormonesSupports proper function of the nervous systemAids in neuron repairHelps cellular production
  9. The previous slides gave some pretty sobering statistics but there is good news – we have the opportunity, and the RESPONSIBILITY, to regain control of our health through proper nutrition and exerciseThis is completely underestimated
  10. These supplements have been reported to fight cancer. There was no brand recommended just the active ingredient.Flavanoids are a large group of water-soluble plant pigments beneficial to health. They have antioxidant, anti-inflammatory, and anti-viral properties. Flavanoids are polyphenols and are also called bio-flavanoids.
  11. Widespread DeficiencyDue to diet, lifestyle (sunscreen, excess weight, lack of time outdoors)Benefits Beyond BonesImmune health, cellular health, heart health, inflammation, mood, weight management
  12. Here's a quick rundown of components you might find in supplements: EPA protects us from heart attacks, sudden cardiac death, strokes, diabetes and even cancer. DHA protects brain and nervous system function. It's especially important for children, as it helps their brains grow and their immune systems develop. In fact, this substance is added to baby formulas all around the world -- but not so much in the United States yet. In fact, the U.S. banned it from baby formulas until a few years ago. DHA in adults helps with antisocial behavior, attention deficit and Alzheimer's. The first important thing is eat more fish.
  13. Phytonutrients– not able to get in daily diet, ie, may take dozens of berries to get amount of flavonoids in 1 serving
  14. This is a very important slide to get the attendance of your meeting to declare where they want to be on this health scale. This is as important as it is when you show the plan and determine if a prospect chooses the 2 to 3 year plan vs. the 45-year plan.
  15. This is about getting someone to think what are my goals. The begin point is to allow the class attendee to relate to their personal best.
  16. It is to be recognized that Market America follows the US pharmacopeia guidelines of disintegration which is dissolving in under 30 minutes.
  17. The suggested retail is $139.95. a special offer should be shared that we can guarantee this price by you going on auto-ship and include free shipping to ensure a great foundation and low price. Remember, manually, you can offer an additional 5 to 10 percent discount for autoships from your back office. This is just to remember for leverage because a customer on autoshiop is a guaranteed sale.