More Related Content Similar to Retail Marketing - Ice Cream Month (20) Retail Marketing - Ice Cream Month2. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
We All Scream For Ice Cream
• July is National Ice Cream Month
• Sunday, July 17th is National Ice Cream Day
3. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
Who Loves Ice Cream
• United States is the worlds 2nd largest
consumer
• Retail sales over $10 billion annually (1.53
Billion gallons)
• 22 lbs. on avg. per person each year
• 90% of American households eat Ice
Cream
• 87% have ice cream in the freezer at any
given time
4. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
Ice Cream
• In any given two-week period, according to
research by NPD Group, 40% of Americans will
eat ice cream—that’s nearly as large a share as
will drink coffee (47%).
• The average American will consume ice cream a
prodigious 28.5 times this year, according to NPD
Group
• Vanilla is by far still the favorite flavor
• As the Fro-Yo wave begins to wane again, ice
cream is growing
5. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
Top Ice Cream Brands
1. Ben & Jerry’s (Waterbury, Vermont)
2. Goody’s Chocolate and Ice Cream (Bend,
Oregon)
3. Graeter’s (Columbus, Ohio)
4. Boulder Ice Cream (Boulder, Colorado)
5. Berkey Creamery (Penn State University)
6. Turkey Hill Experience (Lancaster County,
Pennsylvania)
7. Velvet Ice Cream (Utica, Ohio)
8. Blue Bell Creameries (Brenham, Texas)
9. Homeland Creamery (Julian, North Carolina)
10. Blue Bunny (Le Mars, Iowa)
6. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
Ice Cream Sales
7. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
Top Ice Cream Eaters
8. © 2017. This work is the property of Windsor Marketing Group and no part of it can be reproduced
or transmitted in any form without their written permission, except where permitted by law.
• Sodas
• Bakery
• Cones
• Sprinkles
• Punches
• Cookies
• Caramel
• Novelties
• Jellies
• Cereals
• Fruit
• Nuts
• Marshmallow
• Whipped Cream
• Liquor
Ancillary Products to Sell