Desk Check for selecting a figure Ask user to select a figure (1. Circle, 2. Rectangle, 3. Quit) User selects 1 Follow code for Area and Circumference of Circle User selects 2 Follow code for Area and Perimeter of Rectangle User selects 3 End the execution of the code Selects any other value Output: Invalid selection Desk Check for Area of a circle; Ask user to input r User inputs: -10 Display: You entered radius as: -10 Display: You input Invalid value Ask user to input r User inputs: 10 Display: You entered radius as: 10 Display: Area of Circle is: 314.000 Desk Check for Circumference of a Circle; Ask user to input r User inputs: -10 Display: You entered radius as: -10 Display: You input Invalid value Ask user to input r User inputs: 10 Display: You entered radius as: 10 Display: Circumference of Circle is: 62.832 Desk Check for Area and Perimeter of Rectangle; User selects a Rectangle Ask user to input length User inputs: -5 Output: You entered l as: -5 Press enter on the keyboard Output: You entered Invalid value Ask user to input length User inputs: 5 Output: You entered l as: 5 Ask user to input width User inputs: -4 Press enter on the keyboard Output: You entered w as: -4 Output: You entered Invalid value Ask user to input width User inputs 4 Press enter on the keyboard Display: You entered w as: 4 Display: Area of Rectangle is: 20.000 Display: Perimeter of Rectangle is: 18.000 2 Building the Research Plan Robert Benders Columbia Southern University RCH 5302 Professor Michael Laverty Building the Research Plan The topic on the role of social media in marketing diversifies ideas on the future of the marketing domain with the increasing dependence on technology. In this research, the conceived hypothesis is based on current evidence which indicates that effective use of social media advocacies or campaigns is viable to enhance business and marketing brands, products, as well as services. Also, the hypothesis includes the idea that social media effectiveness is ideal in empowering the public as the target business clients to participate in the business operations and engage the brand through propositions, comments, sharing of images, videos, and other relevant media (Bashar et al., 2017). Through this, it will be possible to sustain business efficacy through innovativeness based on the customer needs which leads to the provision of marketing services compatible with customer needs. Hence, proving the research seeks to approve the conceived hypothesis that social media is useful and helps improve the future of marketing. Accordingly, the integrated null hypothesis in this research encompasses a statement that indicates that no substantial diversity will be achieved through a statistical evaluation of the variants after testing. As such, it indicates that a specific variable asserts minimal or no impact on the outcomes of the test. In this research, the null hypo ...

1. Desk Check for selecting a figure
Ask user to select a figure (1. Circle, 2. Rectangle, 3. Quit)
User selects 1
Follow code for Area and Circumference of Circle
User selects 2
Follow code for Area and Perimeter of Rectangle
User selects 3
End the execution of the code
Selects any other value
Output: Invalid selection
Desk Check for Area of a circle;
Ask user to input r
User inputs: -10
Display: You entered radius as: -10
Display: You input Invalid value
Ask user to input r
User inputs: 10

2. Display: You entered radius as: 10
Display: Area of Circle is: 314.000
Desk Check for Circumference of a Circle;
Ask user to input r
User inputs: -10
Display: You entered radius as: -10
Display: You input Invalid value
Ask user to input r
User inputs: 10
Display: You entered radius as: 10
Display: Circumference of Circle is: 62.832
Desk Check for Area and Perimeter of Rectangle;
User selects a Rectangle
Ask user to input length
User inputs: -5
Output: You entered l as: -5
Press enter on the keyboard
Output: You entered Invalid value

3. Ask user to input length
User inputs: 5
Output: You entered l as: 5
Ask user to input width
User inputs: -4
Press enter on the keyboard
Output: You entered w as: -4
Output: You entered Invalid value
Ask user to input width
User inputs 4
Press enter on the keyboard
Display: You entered w as: 4
Display: Area of Rectangle is: 20.000
Display: Perimeter of Rectangle is: 18.000
2
Building the Research Plan

4. Robert Benders
Columbia Southern University
RCH 5302
Professor Michael Laverty
Building the Research Plan
The topic on the role of social media in marketing diversifies
ideas on the future of the marketing domain with the increasing
dependence on technology. In this research, the conceived
hypothesis is based on current evidence which indicates that
effective use of social media advocacies or campaigns is viable
to enhance business and marketing brands, products, as well as
services. Also, the hypothesis includes the idea that social
media effectiveness is ideal in empowering the public as the
target business clients to participate in the business operations
and engage the brand through propositions, comments, sharing
of images, videos, and other relevant media (Bashar et al.,
2017). Through this, it will be possible to sustain business
efficacy through innovativeness based on the customer needs
which leads to the provision of marketing services compatible
with customer needs. Hence, proving the research seeks to
approve the conceived hypothesis that social media is useful
and helps improve the future of marketing.
Accordingly, the integrated null hypothesis in this research
encompasses a statement that indicates that no substantial
diversity will be achieved through a statistical evaluation of the
variants after testing. As such, it indicates that a specific
variable asserts minimal or no impact on the outcomes of the
test. In this research, the null hypothesis evaluated is that social
media creates no positive impact on the success of future

5. marketing. Based on this, the conception is founded on the
attributive challenges of issues that correlate with social media
platforms used in marketing businesses (Tafesse & Wien, 2018).
Essentially, the null hypothesis exists based on the potential
security and privacy-related concerns that are inevitable in the
use of different platforms to market a specific brand or business
enterprise. In carrying out advertisements, businesses are often
prompted to share vast information which leads to the potential
exploitation of confidential data such as client demographics or
purchase details.
The study on social media effectiveness in marketing integrates
ethics as a challenge to both the marketer and the consumer to
experience progressive growth. Inclusion of ethics is vital since
it has a major influence on how potential clients think or see the
established business operation. Noteworthy, the research
considers diverse ethical issues that ought to be considered
during social media marketing to sustain the efficacy of the
approach. These are inclusive of data and information privacy,
cases of bias in the business, as well as the level of
transparency in the different operations executed (Muzumdar et
al., 2021). In crafting an integrative social media marketing
campaign, business ethics serve a major role in setting a
foundation to be followed by the organization which leads to
the creation of a good reputation and rapport with the customer
base. Being reliable, transparent, and trustworthy is highl y
noticeable among online clients which mandate the inclusion of
moral principles that enhance marketer and client relationship.
Besides, a standard institutional review board tasked to approve
or inquire about the research proposal are viable to adopt
varying perspectives in evaluating the effectiveness of the
selected study. With the primary focus relying on the role of
social media marketing on the business brand, the review board
is capable of including questions that seek to evaluate how
social media influences business communication channels.
Additionally, there are potential inquiries on specific qualitative
research approaches adopted that create comprehensive study

6. outcomes that can be adopted in a generalized research
proposition (Matot et al., 2018). Also, the study will be
reviewed to establish the study population selected in
developing the results and whether they are evenly selected to
provide a reliable study proposal. Through this, there will be
possible changes proposed to the research method to include
more statistical evidence on the trends of social media use in
marketing and how this is projected to progress in the future of
business.
References
Bashar, A., Ahmad, I., & Wasiq, M. (2017). Effectiveness of
social media as a marketing tool: An empirical
study. International Journal of Marketing, Financial Services &
Management Research, 1(11), 88-99.
Matot, I., Pizov, R., & Sprung, C. L. (2018). Evaluation of
Institutional Review Board review and informed consent in
publications of human research in social media use in
marketing. Journal of Marketing, 26(9), 1596-1602.
Muzumdar, S., Grant-Kels, J. M., & Farshchian, M. (2021).
Ethics of social media marketing. Journal of the American
Academy of Marketing, 85(1), 277-278.
Tafesse, W., & Wien, A. (2018). Implementing social media
marketing strategically: an empirical assessment. Journal of
Marketing Management, 34(9-10), 732-749.
1
Role of Social Media in Marketing

7. Robert Benders
Columbia Southern University
RCH 5302
Professor Michael Laverty
Role of Social Media in Marketing
Introduction
The proposed aspect of study in this report seeks to integrate a
comprehensive analysis of the future of social media in the
marketing context. In understanding this, the study is structured
to provide the research background, identify the research
problem, as well as various research questions generated. The
research will also offer substantial evaluations of the qualitative
and quantitative methods and approaches that are applicable to
the study.
Research Background
In the modern world, it is ideal to highlight that business
enterprises are viable to adopt social media as an avenue toward
success. The assimilation of social media provides an
opportunity to incorporate an interactive structure between the
clients and the providers in a business setting. Given this field
has experienced diverse evaluations, this research will rely on
existing literature. As a result, the need to emphasize the future
trends in social media effectiveness in marketing offers a study
aspect with a lower focus (Bala & Verma, 2018). It is based on
the establishment that vast studies major on the formulation,
implementation, and compatibility of social media in marketing.
Accordingly, understanding the future of social media in
marketing mandates an evaluation of its history. Over the last

8. years, there are increasing trends in the adoption of social
media on the internet among consumers. Conversely, there
seemed to be minimal consideration of social media as a
marketing tool that helped improve the communication avenues
in the delivery of consumer-based goods and services aided by
social media platforms (Misirlis & Vlachopoulou, 2018). Hence,
proposing the study on social media in marketing will help
present businesses with a potential future trajectory on the
effectiveness of social media as a marketing tool.
Research Problem
In this study, the problem identified seeks to analyze the future
of social media marketing considering the potential
advancements that will be potentially experienced in social
media in improving or undermining business marketing.
Insightfully, it is necessary to note that social media constitutes
connections, relationships, and interactions (Misirlis &
Vlachopoulou, 2018). As such, it signifies that the possible
interactions are evaluated based on the provider-consumer
relationship established on social media platforms.
Research questions
Based on the established research problem, several research
questions were highlighted as follows.
1. What is the influence of social media on business branding
and influence on success?
2. What hindrances are viable to counter social media in
marketing?
Ideally, these questions are substantial in comprehending
elements of social media's future in marketing. In
contextualizing the future of social media, it is insightful to
evaluate the influence and role asserted by social media.
Besides, integration of social media aspects is valued as an
approach that aims to mitigate business challenges experienced.
Therefore, elaborating on the viable obstacles in social media
marketing will offer acumens on the proposed future trajectory.
Comparing Qualitative and Quantitative Research Methods

9. Developing comprehensive research necessitates effective
assimilation of the research methods that help enrich ideas
presented in the study. Primarily, the qualitative research
methods are highlighted as those that offer an explanatory
perspective to evaluate diverse approaches conceptualized
through an empirical study (Greckhamer et al., 2018). Through
this, it will empower the researcher to acquired robust
knowledge and understanding of different factors, motives, as
well as the need for empirical research. Also, it is assistive in
comprehending information or data and opinions projected
through quantitative approaches to research.
Comparatively, quantitative research methods are effective in
presenting a quantified research problem through statistical data
which ease interpretation and conceptualization. Here, it will
allow the researchers to evaluate the trends in consumer
perspectives as the main participants analyzed in the study. The
quantified data is valued as more structured in comparison to
qualitative data (Zyphur & Pierides, 2020). It is because, in
quantitative research, there is the incorporation of surveys that
are readily available through social medial platforms for users
to fill. Further, this method allows for the inclusion of
telephone-based interviews and observations.
Given the two research methods, this research tends to rely
more on the qualitative approach. In this selection, the writer
considers the effectiveness of the research method in providing
explanatory perspectives that are easily examined through a
literature review. Moreover, adopting the qualitative research
method will allow assessment of the potential challenges
encountered in social media marketing which allows for the
prediction of the future (Aspers & Corte, 2019). The cost-
effective nature of the qualitative research method empowers its
selection over the quantitative research method.
Possible Approaches in the Research
Notably, it is highlighted that the research incorporates the
qualitative research method due to its effectiveness in
enhancing the study outcomes. From this approach, it will allow

10. for substantive analysis of the explanatory literature. To
compile the information and data, this research will include
studies from various sources that offer relevant resources. These
are inclusive of the CSU Library, Google Scholar, and EndNote
together with others that present the research with helpful
books, journals, and accessible literature guides. In ensuring
that the results of the study were relevant, there are several key
phrases used such as “influence of social media,” “role of social
media in marketing,” and “hindrances in social media
marketing.” Guided by these key phrases, it makes it possible to
sort the results to exclude or include relevant resources. Since
the research seeks to propose a future trajectory of social media
in marketing, it is ideal to integrate only the latest and peer -
reviewed resources.
Conclusion
Overall, projecting the future of social media marketing is a
considerable area to focus on in the study. This is because
awareness helps businesses conceive effective approaches that
lead to the maximization of social media in marketing. Hence,
providing this research proposal plan will be helpful in
developing a comprehensive study that can be used by business
enterprises in evaluating the need to venture into social media
marketing.
References
Bala, M., & Verma, D. (2018). A critical review of digital
marketing. M. Bala, D. Verma (2018). A Critical Review of
Digital Marketing. International Journal of Management, IT &
Engineering, 8(10), 321-339.
Aspers, P., & Corte, U. (2019). What is qualitative in
qualitative research? Qualitative Sociology, 42(2), 139-160.
Greckhamer, T., Furnari, S., Fiss, P. C., & Aguilera, R. V.
(2018). Studying configurations with qualitative
comparative analysis: Best practices in strategy and

11. organization research. Strategic Organization, 16(4), 482-495.
Misirlis, N., & Vlachopoulou, M. (2018). Social media metrics
and analytics in marketing: A mapping literature
review. International Journal of Information
Management, 38(1), 270- 276.
Zyphur, M. J., & Pierides, D. C. (2020). Statistics and
probability have always been value-laden: An historical
ontology of quantitative research methods. Journal of Business
Ethics, 167(1), 1-18.
Unit III Literature Review
Instructions
Continuing your work on the research plan you have been
developing in Units I and II, you will now write a literature
review for this unit’s assignment.
First, conduct research to locate at least five relevant sources
that can contribute to your research study.
· You must use high-quality sources such as peer-reviewed
articles and empirical studies (quantitative and/or qualitative).
· At least four sources must be published within the last 5 years.
· At least two of your sources must come from the CSU Online
Library.
· Your literature review must be at least two pages in length.
· Ensure that you critically evaluate each source as well as
explain why each source was selected and how it is of value to
your research topic.
· Thoroughly compare and contrast your findings.
· Identify any gaps (what is unknown or needs to be researched
further) and controversies that exist in the literature.
Adhere to APA Style when creating citations and references for
this assignment. APA formatting, however, is not necessary.
This review of literature example from the CSU Writing Center
shows this type of formatting.
#include<iostream>

12. #include <iomanip>
#include<math.h>
using namespace std;
int main()
{
float length, width,circumference,perimeter, radius, area;
int ch;
cout<<"1.Area Of Circle";
cout<<"n2.Area Of Rectangle";
cout<<"n3.Circumference Of Circle";
cout<<"n4.Perimeter Of Rectangle";
cout<<"nEnter Your Choice :";
cin>>ch;

13. switch(ch)
{
case 1:
{
cout<<"nEnter the Radius of Circle: ";
cin>>radius;
cout<<fixed<<setprecision(3);
//area or a circle =3.4=14159*radius*radius
area=3.14159*radius*radius;
cout<<"Area of Circle = "<<area<<endl;
break;
}
case 2:
{
cout<<"nEnter the Length and Breadth of Rectangle:";
cin>>length>>width;
cout<<fixed<<setprecision(3);
// area of the rectangle = length * width

14. area=length*width;
cout<<"Area of Rectangle = "<<area<<endl;
break;
}
case 3:
{
cout<<"nEnter the Radius of Circle: ";
cin>>radius;
cout<<fixed<<setprecision(3);
// circumfernce of a circle= 2(3.14159*adius)
circumference = 2*3.14159*radius;
cout<<"circumference of Circle = "<<circumference<<endl;
break;
}
case 4:
{
cout<<"nEnter the Lengt and Width of Rectangle:";
cin>>length;

15. cin>>width;
cout<<fixed<<setprecision(3);
//perimeter of rectangle=2(length +width)
perimeter= 2*(length+width);
cout<<"perimeter of Rectangle = "<<perimeter<<endl;
break;
default: cout<<"n Invalid Choice Try Again...!!!";
break;
}
return 0;
}
}
starter.cppstarter.cpp"Geometry Calculatornn";
"Select a figure"<<endl;
"1. Circlen";
"2. Rectanglen";
"3. Quitnn";
"Enter your choice (1-3): ";
"The valid choices are 1 through 3. Run then"
<<"program again.n";
"nEnter the circle's radius: ";
"nThe radius must be greater than zero.n";

16. "Enter 1 for area or 2 for circumference: ";
"nThe area is "<< your code << endl;
}
"Circumference"<<endl;
"nThe circumference is "<< your code << endl;
"Invalid selection"<<endl;
"nEnter the rectangle's length: ";
"Enter the rectangle's width: ";
"nOnly enter positive values for "<<"length and width.n";
"Enter 1 for area or 2 for perimeter"<<endl;
"Area"<<endl;
"nThe area is "<< your code<< endl;
"Perimeter"<<endl;
"nThe perimeter is "<< your code<< endl;
"Invalid selection"<<endl;
"Program ending.n";
"The valid choices are 1 through 3. Run then"<<"program.n";