Megan Youngmee Brief Design Book

1. Megan Young-mee Krempels
graphic designer
art director
brand consultant
krempels.megan@gmail.com
tel: 213.952.9799

2. LITTLE BLACK BAG
Cultivated, communicated & executed
the strategic creative vision of the site
including onboarding funnel.
Designed the look & feel of the site, brand
story, pitch decks, press kits, social media
content & packaging.

3. ElizabEth KEnnEdy Bollare PR
310.246.0983 elizabeth@bollare.com
lOS anGElES, Jan. 31, 2012 – Little Black Bag,
a new cutting edge social commerce site that
offers a personalized collection of brand name
women’s merchandise, announced today it has
officially launched.
Little Black Bag draws inspiration from the
Japanese shopping concept fukubukuro, or “lucky
bag sale”, where shoppers buy a mystery bag of
fashion products & trade the items with friends.
On Little Black Bag, shoppers take an interactive style
quiz & are offered a personalized mystery bag filled
with the best in women’s fashion & beauty products.
Shoppers then have a week to search the Little Black
Bag marketplace & trade with others to assemble
their perfect bag of items. Once trading is over,
the products in the bag are shipped out. Trading is
fun & exciting, as shoppers discover new brands &
see what products are trending. In addition, select
users can win “Delights”—hot seasonal products
worth 4-5 times the price of their bag.
Little Black Bag offers premium accessories, jewelry,
handbags, cosmetics, & home decor. In less than
3 months, the company has signed over 80 top
brands like Z Spoke by Zac Posen, BCBGeneration,
Betsey Johnson, & Kenneth Jay Lane, among
others. Shoes & apparel will soon be available.
A Happiness Guarantee allows users to cancel their
Little Black Bag of products any time, ensuring
members can shop with confidence & in a risk-free way.
“There is a genuine void in the online fashion
category for interactivity & excitement,” said
Co-Founder & CEO, Dan Murillo. “The vision for
Little Black Bag is to bring the real-world thrill of
discovery & shopping with friends to the internet,”
Murillo adds.
Murillo & Co-Founder/Chief Technology Officer
Sasha Siddhartha, both Stanford grads, along with
Co-Founder & President David Weissman lead the
senior team at Little Black Bag. Weissman was
most recently an executive at GSI Commerce.
“I didn’t believe there was such a thing as ‘social
commerce’ before Little Black Bag,” said Weissman.
“I had many start-up companies pitch me their social
commerce ideas over the last 24 months, but there
was nothing social about them—you shopped by
yourself. Little Black bag is the first incarnation of a
truly engaging social commerce experience.”
Due to the early success of Little Black Bag, the
company has already expanded to include a buying
team in New York City & completed several key
management hires. As a result of their recent Series
A financing, Little Black Bag will continue to build
out their product offerings & grow their team.
Visit Little Black Bag online at LittleBlackBag.com,
or on Facebook & Twitter.
HOTOFFTHEPRESS
Little Black Bag, Breakthrough Online Shopping Site Announces Launch
pinterest
/littleblackbag
twitter
@lbbag/littleblackbag
facebook
littleblackbag.com
url
therelease
OURBRANDS
Over 80 & Counting . . .
Sometimes the fun
is in the unexpected.
presskit
ElizabEth KEnnEdy Bollare PR
310.246.0983 elizabeth@bollare.com
LITTLE BLACK BAG
Cultivated, communicated & executed
the strategic creative vision of the site
including onboarding funnel.
Designed the look & feel of the site, brand
story, pitch decks, press kits, social media
content & packaging.
Shop&
Swap&
Ship.

4. FINAL LOGO
CAROLYN ROBB
SCHWARTZ COMPANY
Created brand identity & licensee guide
for the personal chef to Prince William &
Princess Diana.
Skills: vector illustration, research, typography,
print layout.
color
basic
type
lock ups
SHIELD
LEAVES
FOLIAGE/
LAVENDAR
CROSSED
UTENSIL
PROFE
abcdefghijklmnop
ABCDEFGHIJKLMNO
logo
elements
BRAND GUIDE
ROBINS EGG BLUE
PALETTE
SECONDARYPALETTE
COLOR
SHIELD
GRAYSCALE
SHIELD
LEAF GREEN
MANDERINE ORANGE
STEEL BLUE
SILVER GRAY
COOL CHARCOAL
PRIMARY
color
basic
type
lock ups
GRAVUR
SHIELD
LEAVES
FOLIAGE/
LAVENDAR
CROSSED
UTENSIL
PROFESSIONAL - 1/3 X HEIG
M
NEUTRA
abcdefghijklmnopqrstuv
ABCDEFGHIJKLMNOPQRSTU
logo
elements
BRAND GUIDE
ROBINS EGG BLUE
PALETTE
SECONDARYPALETTE
COLOR
SHIELD
GRAYSCALE
SHIELD
LEAF GREEN
MANDERINE ORANGE
STEEL BLUE
SILVER GRAY
COOL CHARCOAL
PRIMARY

5. ASK KASK KANYE
SK KANYE
SK KANYEASK KANYE.COM
VECTOR ILLUSTRATION
Line art illustrations created for a
spoof Kanye West web site. Used
iconic personality elements with
simple vector style and primary
colors to add personality and
humor simple interactive dot com.
Skills: art direction, vector illustration, icon design.

6. BRANDING CONCEPT
JUDITH LEIBER FINE JEWELRY
Using fine jewelry in graphic way
mimicking the graphic lines of the gems &
creating an graceful line in the logotype are
part of the early concept stages for a luxury
brand redesign for Judith Leiber Jewelry
giving a fresh cutting edge look to a classic
line of elegance & sophistication.
Skills: concepting, logo & print design.

7. BRAND DESIGN
SKECHERS
Created the look and feel for Skechers USA
brand that was used in environmental design,
national ad campaign and all marketing
collateral.
Skills: concepting, photoshoot art direction, logo
design, retouching, typography, compositing, hand
illustration
JOB NAME
Requestor
Trim
Bleed
Live
Scale
Color(s)
Overprinting
Custom Techs
Paper Stock
Round
No.
FilenameJob #
Print
Scale
Due Date
Traffic Manager
Production
Designer
Reviewer
Quantity
1st Comp Date
2nd Comp Date
A/R Date
Last User / Previous User
Fonts
Colors
Links
Last Modified
Skechers Printer
SETUP
CONTENT
ROUTING
CPL None
W_USA_ProductPstr_Jan10_AutumnBoots
W_USA_ProductPstr_Jan10_AutumnBootsF.indd 1
Jason Greenberg
11.375” x 18.375”
11.875” x 18.875”
10.875” x 17.875”
1” = 1” (100%)
4 CP/4 CP
None
None
None
01.05.10
Beth Atkins
None
Megan Krempels
Fred Machuca
None
None
None
01.05.10
megank / christii 1-6-2010 3:56 PM
Univers (57 Condensed), Adobe Caslon Pro (Semibold, Bold)
Cyan, Magenta, Yellow, Black
ProductPoster_WUSA_Jan2010_11.375X18.375_Front.psd (CMYK; 298 ppi; 100.62%), SkechersSwirl-
Logo_BW_Rough.psd (CMYK; 719 ppi, -720 ppi, 935 ppi; 41.69%, -41.69%, 32.06%), SMK_7092_bwNew.
tif (CMYK; 290 ppi; 103.4%), Crosshatch_color.tif (CMYK; 2139 ppi, 1845 ppi, 1943 ppi; 42.07%, 48.76%,
46.31%), splat.psd (CMYK; 780 ppi, 756 ppi, 194 ppi; 38.44%, 39.63%, 154.1%), WUSAW_47203_
GRAPHICSC1_Print
GCH
BKPR
CHOC
CHOC
NAT
BRN
OLV
GRY CHOC
BLK
{ SPARTAN }
cape cod
47230
{ COMPULSIONS }
canyon run
46757
{ COMPULSIONS }
pretty puff
47192
{ COMPULSIONS }
pyramids
47190
{ COMPULSIONS }
hitchhiker
47116
{ SPARTAN }
puffster
47203
CCL CHOC
autumn
boots
CHOC
47203
CHOCGRY
47203
COMPULSIONS
canyon run
BRN
{ COMPULSIONSCOMPULSIONS46757
BRNBKPR
NAT
COMPULSIONSCOMPULSIONS }
hitchhiker
} 47116
GCH
{{ SPARTAN
cape cod
47230
COMPULSIONS
pretty puff
COMPULSIONSCOMPULSIONS
pretty puff
BLK
47230
CHOC
OLV
COMPULSIONSCOMPULSIONS }
pyramids
47190}47190}
CHOCCHOC
47190
CHOCCHOC
47190
{47192
CHOCCCL
JOB NAME
Requestor
Trim
Bleed
Live
Scale
Color(s)
Overprinting
Custom Techs
Paper Stock
Round
No.
FilenameJob #
Print
Scale
Due Date
Traffic Manager
Production
Designer
Reviewer
Quantity
1st Comp Date
2nd Comp Date
A/R Date
Last User / Previous User
Fonts
Colors
Links
Last Modified
Skechers Printer
SETUP
CONTENT
ROUTING
CPL None
W_USA_ProductPstr_Jan10_Americana
W_USA_ProductPstr_Jan10_Americana.indd 1
Jason Greenberg
11.375” x 18.375”
11.875” x 18.875”
10.875” x 17.875”
1” = 1” (100%)
4 CP/4 CP
None
None
None
01.05.10
Beth Atkins
None
Megan Krempels
Fred Machuca
None
01.05.10
None
None
megank / christii 1-7-2010 6:43 PM
Univers (57 Condensed), Adobe Caslon Pro (Bold, Semibold)
Cyan, Magenta, Yellow, Black
ProductPoster_WUSA_American_Jan2010_11.375X18.375_Front.psd (CMYK; 301 ppi; 99.34%),
SMK_6813_bwLIghter.tif (CMYK; 426 ppi, -427 ppi; 70.27%, -70.27%), SkechersSwirlLogo_Invert.psd
(CMYK; 719 ppi, -720 ppi; 41.69%, -41.69%), Crosshatch_KO.tif (CMYK; 2139 ppi; 42.07%), splat_KO.psd
(CMYK; 164 ppi, 780 ppi; 182.56%, 38.44%), WUSAA_49984_CSNT_3qtrRT.tif (CMYK; 254 ppi; 28.29%),
GRAPHICSC1_Print
BLK
TPE
BLK
BRN
CHOC
BLK
WTN
DKTP
CSNT
americana
{ POISE } 49978
{ STRUTS }
tassy
49984
{ POISE }
5th ave
49979
{ POISE }
stanford
49977
{ STRUTS }
harnessed
49983
CHOC
POISE
BLK
POISEPOISE } 49978
POISEPOISE }
BLK
{49977
STRUTS
harnessed
49977
{ STRUTS
harnessed
POISE }
th ave
POISE }POISE }
WTN
STRUTSSTRUTS }
tassy
CSNT
4998449984
{ }
BLKTPE
49977 {{
{{ POISE49979 {{ POISE
{4997749977
5th ave
{{ POISE4997949979
49977
BLK
DKTPDKTP
49983
BRN
TPE

8. BRAND DESIGN
SKECHERS RESISTANCE
Created the look and feel for High End fitness
Group Skechers.
Skills: concepting, photoshoot art direction, logo
design, retouching, typography, compositing,
information graphics design, copywriting, hand
illustration
balance
heart
rate
range of
motion
barefoot
technology
resistance
burn
absorption
stride
alignment
activation
shock

9. BRAND DESIGN
SKECHERS RESISTANCE
Created the look and feel for high end fitness
shoe SRR. Instore Graphics, International ad
campaign and Point of purchase displays.
Skills: concepting, photoshoot art direction, logo
design, retouching, typography, compositing,
information graphics design, icon design, copywriting,
hand illustration
JOB NAME
Requestor
Trim
Bleed
Live
Scale
Color(s)
Overprinting
Custom Techs
Paper Stock
Round
No.
FilenameJob #
Print
Scale
Due Date
Traffic Manager
Production
Designer
Reviewer
Quantity
1st Comp Date
2nd Comp Date
A/R Date
Last User / Previous User
Fonts
Colors
Links
Last Modified
Skechers Printer
SETUP
CONTENT
ROUTING
COMP None
SRR_22x17 Ad Board
ShapeUps_SRR_SillhouetteConcept_Horizontal_22x17. 1
None
22” x 17”
26.5” x 17.5”
None
1” = 1” (100%)
None
None
None
None
None
Karey Teng
None
None
Fred Machuca/Jason
Greenberg
None
None
None
megank / janellei 4-9-2010 1:44 PM
None
Cyan, Magenta, Yellow, Black
SU_SRR_Silhouette_UpdatedShoeConcept2.psd (CMYK; 320 ppi; 93.6%), SRR_Logo_KO.ai (157.25%),
FeaturingShape-Ups_Technology.ai (107.91%), SRR_Tag_RunLess_KO.ai (224.38%), SRR_Tag_JoinResis-
tance_KO.ai (319.94%)
CANONC1_Print
T E C H N O L O G Y

10. seal
SCHOLAR
R E V I E W E D
EDUCATION HOME TRAVELON THE
ROAD
GIANT
COMPANY
LARGE
COMPANY
SMALL
COMPANY
MICRO
COMPANY
MEDIUM
COMPANY
HIDDEN FEE RISK PERFORMANCE
ENERGY HEALTH
CARE
INDUSTRIAL
MATERIALS
BUSINESS
SERVICES
FINANCIAL
SERVICES
JUNK BONDS FOREIGN
INVESTMENT
DERIVATIVES
FINANCIAL ICONS
Fairmarket Trust
Concept box design created for the fitness
shoe brand extension.
Skills: concepting, art direction, compositing,
retouching, typography, layout.
Rip-Off fAcTOR
Summary
Understanding
Your Score
Next Steps
quickly navigate for
more score information
Rip-Off REpORT
transparancy, clarity, protection
fund score®
simulator print version
...continue to find out to save money from fees
NOT GOOD
Over 25 years,
45% of your profits
could be directed out of
your retirement savings and
paid to the individuals that
run your mutual funds.
fundscore®
Your score indicates that this
year, mutual fund fees could
eat up 32% of your profits.
68%
32%
lost profits
NExT YEAR YOU will pAY
$977.00 iN HiDDEN fEEs
fOR YOUR fUNDs
Stephen James
Pay
to the
Order of
dollars
next year
$ 977.00Fund Manager
Stephen James
Nine hundred and seventy-seven
hidden fees
$50,000
$40,000
$30,000
$20,000
$10,000
$0
fEEs YOU pAY OVER TimE
next year
$977
5 years
$5,775
10 years
$14,166
25 years
$66,064
Rip-offFACTORS Danger Performance Tax Management Discipline
February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score®
: 460

11. Core Ding Dong Pads
Knock KNock / Target
Repurposed, redesigned & rewritten
Knock Knock’s specialty products to create
a mass paper line for Target, using friendly
colors & quirky concepts.
Skills: concepting, typography, print layout.
COUPONS
20 SHEETS
053-19-1739

12. LEVI’S
GUM GUM
Created on image interactive ads for Levi’s
cross media campaign
Skills: ad concepting, web production, research, ,
Ad layout.

13. NEWSLETTER ART
JUPITERIMAGES
Monthly newsletter artwork created for
Jupiterimages email blasts. Photography
was used in creative, composited ways
presenting each enews theme.
Skills: concepting, art direction, illustration,
compositing, typography, html programming.

14. SRR 2.0
PACKAGING DESIGN
Concept box design created for the fitness
shoe brand extension.
Skills: concepting, art direction, compositing,
retouching, typography, layout.

15. PPPPPP
P
LAP H I L A N T H R O
NYP H I L A N T H R O
SEAP H I L A N T H R O
P H I L A N T H R O
SF
LAP H I L A N T H R O
SDP H I L A N T H R O
NYP H I L A N T H R O
SEAP H I L A N T H R O
Philanthro
Logo Update
Leverage existing brand equity but
refresh identity system to showcase city
extensions and modernize with a fun, but
sophisticated pop of color.
Skills: art direction, logo design

16. NOT GOOD
GOOD
NOT GOOD
NOT GOOD
GREAT
VERY GOOD
fundscore®
sUmmARY
quickly navigate for
more score information
fundscore®
REpORT
fund score®
simulator print version
the factors that
impact your fundscore
®
ratings
Rip-Off fAcTOR
The hidden fees in your mutual funds
pERfORmANcE fAcTOR
How well your funds are performing
compared to similar funds
mANAGEmENT fAcTOR
The quality and integrity of the people
managing your money
TAx fAcTOR
How taxes affect your earnings
DiscipliNE fAcTOR
Governmental sanctions against your fund
DANGER fAcTOR
The risk level of your fund
Summary
Understanding
Your Score
Next Steps
Rip-offFACTORS Danger Performance Tax Management Discipline
February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score®
: 460
INFORMATION
CONSULTATION
GREENWAY DRIVE VENTURES
Intelligent, graphic driven visuals creating
transparency in the investing market
Skills: concepting, creative direction, logo
design, typography, copywriting, icon development,
branding.
Rip-Off fAcTOR
fundscore®
fEE REpORT
Summary
Understanding
Your Score
Fees & Costs Performance Fund Managers Taxes
Next Steps
Regulatory Issues Risk
quickly navigate for
more score information
fEE REpORT
February 19, 2009 | Steven James | Fee Score®
: 2 STAR RATING
transparancy, clarity, protection
fund score®
simulator print version
...continue to find out to save money from fees
NOT GOOD
Over 25 years,
45% of your profits
could be directed out of
your retirement savings and
paid to the individuals that
run your mutual funds.
fundscore®
Your score indicates that this
year, mutual fund fees could
eat up 32% of your profits.
68%
32%
lost profits
NExT YEAR YOU will pAY
$977.00 iN HiDDEN fEES
fOR YOUR fUNDS
Stephen James
Pay
to the
Order of
dollars
next year
$ 977.00Fund Manager
Stephen James
Nine hundred and seventy-seven
hidden fees
$50,000
$40,000
$30,000
$20,000
$10,000
$0
fEES YOU pAY OVER TimE
next year
$977
5 years
$5,775
10 years
$14,166
25 years
$66,064
Your score indicates that this
year, mutual fund fees could
32% of your profits.
$40,000
$30,000
Summary
Understanding
Your Score
Next Steps
quickly navigate for
more score information
fund score®
simulator print version
fundscore®
REpORT
fundscore®
UNDERsTANDiNG YOUR
transparancy, clarity, protection
your fundscore®
is based on
information
supplied by
your own
funds to the
government.
we’ve just broken it down so it makes sense to you
scOREs RANGE fROm
300-850
HiGHER scOREs ARE
BETTER scOREs
The higher the score, the more likely
you are to have a secure retirement
...continue on to see your score
BAD
NOT
GOOD
VERY
GOOD
GREAT
GOOD
300
435
570
705
850
Rip-offFACTORS Danger Performance Tax Management Discipline
February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score®
: 460

17. IDENTITY & SITE DESIGN
PANELEAU
All encompassing strategic solution for
Paneleau’s niche business vision. Highlighting
the key points of difference, the beautiful
layered paint texture & the unique paneled
layout was important to separate from
common flat prints currently in the market.
Skills: concepting, creative direction, logo
design, naming, typography, compositing,

18. J4E WEB DESIGN
JOURNEY 4 EARTH
A lush informative web site for a non-profit
organization with illustrated custom maps,
for interactive flash based atlas & old world
international feel.
Skills: concepting, creative direction compositing,
retouching, front end web layout.

19. PRIVILEGE WEB SITE
SBE ENTERTAINMENT
Gorgeous fashionable web site reflecting
the beach lifestyle of the venue for
high-end Privilege nightclub using an
oceanic color palate, water elements,
linear design.
Skills: concepting, art direction, vector
map illustration, compositing, retouching,
front end web layout.

20. BRAND BOOK
SBE ENTERTAINMENT
Brand book embodying the contemporary
style & energy of the multifaceted
lifestyle company. The tool supporting
business & promotional opportunities
includes distinctive information graphics,
photography & stunning design.
Skills: concepting, art direction, project
management, compositing, retouching,
typography, book layout.

21. IDENTITY DEVELOPMENT
OLIVER • LIVING
A high end real estate company enlisted
Megan to create a modern logo with a
subtle organic tone. The poppy red &
aqua are a bright contemporary solution to
contrast the monotonous competition.
Skills: concepting, naming, creative
direction, brand development, logo design,
compositing, retouching, typography,
print & web layout.

22. STYLE GUIDE
CREATIVE ASYLUM / WALDEN
BOOKS / PRINCE CASPIAN
Licensing guide reflecting the beautiful,
textures of the magical universe. With the
focus on character photography, gilded
frames were chosen as the central element.
Skills: concepting, art direction, compositing,
retouching, typography, print design.

23. FALL PROMO CHECK
BCBG/MAX AZRIA
Sophisticated fall promotional collateral
for preferred customers communicating
fashion brand & showing the season’s
clothing line.
Skills: compositing, typography, print design.

24. ORGANIZER
TAKEOUT MENU
JOIN THE MENU REVOLUTION —
TAKE CONTROL OF YOUR TAKEOUT
ORGANIZER LINE
KNOCK KNOCK
Rebranded, redesigned & extended
best selling product utility line with
sophisticated colors, functionality,
including concepting & writing the
new medical organizer.
Skills: concepting, art direction, research
& development, copy writing, vector icon
illustration, typography, print layout,
sourcing, custom die lines.

25. IN THE REALM OF THE
NEVER FAIRIES
DISNEY GLOBAL DESIGN
A beautiful collector’s guide to the world
of the Never Fairies. With nouveau lines,
organic composition, & enchanting details
the book is an amazing collaborative effort
among editors, illustrators & designers.
Skills: concepting, art direction, project
management, retouching, logo design,
typography, book layout.

26. askCHAR
SHE
ask
.com
CHARLIE
SHEEN
ASK
CharlieSheen.COM
VECTOR ILLUSTRATION
Line art illustrations created for a spoof
Charlie Sheen web site. Used iconic
personality elements with simple vector
style to add personality and humor simple
interactive dot com.
Skills: art direction, vector illustration, icon design.

30. styleSaint
styleSaint
styleSaint
styleSaint
Stylemix Stylemix
Bright.lys h o p d r e s s a c t
Bright.lys h o p d r e s s a c t
opening doors to fashion
g l i n t e dg l i n t e d
S T Y L E M I X
m u s t h a v e.com

32. s t y l e m i x
S T Y L E S A I N T
B R I G H T . L Y
BL
UE P R IN
T
B r i g h t R a c k
s t y l e m i x
S T Y L E S A I N T
B R I G H T . L Y
BL
UE P R IN
T
B r i g h t R a c k