1.
Persuasion Truths

2.
Tips
for how to get people
to say yes (ethically).

3.
1Likeability

4.
1Likeability
Truth:

5.
We say yes to the
people we like.

6.
So, if you’re having
trouble persuading
others, ask yourself…

7.
Am I likeable?

8.
2Reciprocity

9.
2Reciprocity
Truth:

10.
We are persuaded to give a
little when we get a little.

11.
So ask yourself…

12.
Do I give as
good as I get?

13.
3Authority

14.
3Authority
Truth:

15.
We believe (and are
persuaded by) experts.

16.
So, think…

17.
Am I perceived
as an authority?

18.
4Consistency

19.
4Consistency
Truth:

20.
We trust (and are persuaded
by) people who are consistent.

21.
So…

22.
Am I consistent
with my
message?

23.
5Social Proof

24.
5Social Proof
Truth:

25.
We are persuaded to do
what everyone else is doing.

26.
Ask yourself…

27.
Who else could
get behind this
idea and help
the cause?

28.
And last but not
least…

29.
6Scarcity

30.
6Scarcity
Truth:

31.
We assign value to (and are
persuaded to buy into)
limited availability.

32.
Think…

33.
Is my idea
novel?

34.
Likeability Reciprocity Authority
Consistency Social Proof Scarcity
Now that you
know our 6
persuasion truths,

35.
think about the last time you
were persuaded to do
something.

36.
Likeability Reciprocity Authority
Consistency Social Proof Scarcity
What technique(s)
were used on you?

37.
Likeability Reciprocity Authority
Consistency Social Proof Scarcity

38.
BIG GIANT
WARNING

39.
With persuasion,
you’ll win people…

40.
but with manipulation,
you’ll lose people.

41.
So use your
new knowledge
for good.

42.
Thanks for
reading!