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QQML slides

Slides from our presentation at QQML 2015
How to run design process in libraries?

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QQML slides

  1. 1. Design thinking as a Framework for User-driven Innovations in Libraries Ladislava Zbiejcuk Suchá Division of Information and Library Studies (KISK), Masaryk University, Czech Republic
  2. 2. A small introduction • Teaching methodology of research • Helping libraries with their research • Still looking for the best framework for research & innovations in libraries...
  3. 3. Information Services Design • Innovation doesn’t just happen • It is driven by empathy, creativity and the ability to get things done • MA specialisation at Division of Information Studies and Librarianship Information Science + Design Thinking Plus a little bit of project management, leadership and marketing…
  4. 4. Design thinking process • Storyboards • Prototypes • 3D models • … • A/B tests • Evaluation questionnaire • … • Brainstorming • SWOT • Personas • … • Interviews • Diaries • Observation • … Learning Analysis DesignTesting
  5. 5. 1. Define the problem and learn from users • Desk research • Interviews • Group discussions • Questionnaires • Observation • World Café • Mystery shopping • Graffiti Walls • (…)
  6. 6. 2. Analyze results • Touchpoint mapping • Personas • Empathy maps • SWOT analysis • Lean Canvas • Thinking Hats • (…)
  7. 7. 3. Design the right solution • Prototypes • Service journey • 3D models • Storyboards • Landing Page • (…)
  8. 8. 4. Evaluate • User testing • A/B testing • Evaluation questionnaire • (…)
  9. 9. Design workshops for czech libraries • The set of workshops in 2012 • 7 public libraries (public, academic, scientific) • 7 workshops • 5 days, 10 academics + 30 librarians • Main question: Is design thinking useful for libraries?
  10. 10. Case study: Planning a relax space in the faculty library • Faculty of Arts, Masaryk University • Innovation as a student’s project (MA thesis) • 30 employers • 20 000 books • 9 500 students
  11. 11. Phase 1: Learning • Observation • Group discussions • Interviews • Focus Groups
  12. 12. Phase 2: Analysis • Importance/ difficulty matrix • Affinity Clustering • Personas
  13. 13. Phase 3: Design • Creative workshops • 3D models
  14. 14. Phase 4: Testing
  15. 15. How to run the design process in your library?
  16. 16. Let’s stay in touch! • www.libdesign.cz • www.kisk.cz • QQML 2015 Alena Chodounská LIBDESIGN: 35 methods for better services (Thursday. Room 2, 9:00) Ladislava Zbiejczuk Suchá @ladkas, sucha@phil.muni.cz

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