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KATE SPADE
“VACATION IS A STATE OF MIND”
Objectives
• Email & Data Acquisition
• Brand Engagement online & in-store
Soluti...
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Kate Spade Case Study

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Kate Spade Case Study

  1. 1. KATE SPADE “VACATION IS A STATE OF MIND” Objectives • Email & Data Acquisition • Brand Engagement online & in-store Solution • Various media drove consumers to the engagement site where they were directed to filled out a simple registration form and be opted into receiving emails from Kate Spade. › Consumers could also enter via a print piece in Kate Spade retail stores or via a retail sales associate’s iPad with their assistance. • Once the form is completed, consumers proceeded to the thank you/tell-a-friend page where they could share the promotion via email, Facebook and Twitter to help spread the viral awareness of the program! • Consumers were encouraged to upload a photo with the promotion specific hashtag on Instagram for bonus entries. Prizing • Three Grand Prizes: $1,500 Kate Spade gift card

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