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Brief History

                                                            Doctoral Program
                                                            Launched



                                              Post-graduate Program Launched




                                First BSID Graduation




                KAIST ID Established
KAIST
PEOPLE Students




                  PhD.            33
                  Master          35
                  Undergraduate   165
PEOPLE Faculty




   2013-01-07    4
RECOGNITION Press




   Among World’s 30 Best Design Programs   Korea’s no. 1 University + Design Program

  2013-01-07                                                                    5
RECOGNITION Awards




  2013-01-07         6
RECOGNITION Research Papers

                                           Presidential Merit (Silver)

                                           2 Presidential Awards

                                           4 Outstanding Achievement Awards

                                           6 Best Paper Awards

                                           2 International Grand Prizes

                                           Designer of the Year

                                           Excellent Lecture Award

                                           Good Design Award

                                           Best Industrial Designer Award
      “1st in research paper publication
                  in Korea”                12 International Design Competition Awards




   2013-01-07                                                                           7
ACADEMIC ACTIVITIES Conferences, Symposia, Workshops & Seminars




   2013-01-07                                                     8
ALUMNI Careers


                             Panasonic
                 Education    25 %
                 Corporate    46%

                 Business     5%

                 Others       24%
ID at KAIST Student Life
HOW DO WE TEACH?
CONVERGENT DESIGN EDUCATION AT ID KAIST
KEY FEATURES Interdisciplinary Program
    Positioning of IDKAIST Education since 1986

                                           Subjective (Symbolic)




                                    Humanities                     Art
                                                        Traditional
                                                       Design School

                     Analytic                                                          Synthetic
                 (Understand)                                                          (Make)




                                      Science                 Engineering



                                                Objective (Real)



                                                                       Adopted from Dublin’s model of academic disciplines
KEY FEATURES ID KAIST’s vision



     Mission Statement:
     “Shape the Future: Design for a Better Life”
     Goal: World top 10 design school by 2017

     Objectives:
         • Cultivating designers active in the front end of innovation
         • Generating integrated design knowledge
         • Becoming a leading research-oriented design education program
KEY FEATURES Students

    BSc students (40 per year)
    • Many from science high school (good at math and science)
    • Students graduated from a high school abroad.
    • International students
    • They choose their major in the second year when they complete basic science
       and engineering courses.

    MSc Students (15-20 per year)
    • Most of them are IDKAIST undergraduates
    • A few from other design schools (Hongik Univ. Korea National Univ. of Arts,
      Handong Univ., Seoul Univ., Parsons, Pratt, RISD ..)
    • Exchange students from TUDelft

    PhD Students (5-10 per year)
    • Most of them are IDKAIST graduates
    • A few from other domestic and international universities
KEY FEATURES Learning Activities



                                   Generation of original design knowledge & skills
                                   Course Work (10-20%)
                                   Research Projects in Labs (20-50%)
                       PhD         Thesis Work (30-50%)

                                             Mastery of existing and emerging design
                                             knowledge & skills
                       MSc                   Course Work (30-40%)
                                             Research Projects in Labs (30-40%)
                                             Dissertation Work (30-40%)

                                                        Experience of and familiarity with
                                                        existing design knowledge & skills
                        BSc                             Course Work (70-90%)
                                                        Individual Research (10-20%)
                                                        Graduation Project (10-20%)
KEY FEATURES Undergraduate Program - Structure


                                             Graduation Project
                         Internship / Exchange Student Program
                                      Design for the Real World, Design Business, URP


                Design Studio Courses (Fundamentals, Technology and Production,
                  Meeting Marketing Needs, User Centered System Integration)

                     New                              Human                        Business
                  Technology                         Centered                     Innovation
                    Fusion                            Design                       • Design
                    • CAD                                                            Methodology
                    • Physical                                                     • Professional
                                                    • Human Factors                  Practice
                    • Computing
                                                    • Interface Design             • New Product
                    • Design
                      Engineering                                                    Development



                                     Design Tools and Methods
                                    CAD, Digital Design Graphics, Photography



                 Design Basics (Visual Language, Creative Thinking)
                    2D, 3D Design, Presentation Techniques, Creativity and Visual Language
KEY FEATURES Undergraduate Program - Courses
KEY FEATURES Undergraduate Program - Degree Project




      •   About 10 month individual design project combined with
            ‐   Two essential courses (Integrated design)
            ‐   Individual study
            ‐   Undergraduate thesis project

      •   Capstone project advised by multiple professors from other engineering departments.
      •   International and domestic exhibitions from October to December.
KEY FEATURES Postgraduate Program - Example MSc Dissertation
     Research MSc
         • Effect of levels of automation on emotional experience in
            intelligent products
         • A programming toolkit for prototyping interactive products
         • Product personification method for ideation of interaction design
         • The role of design in the integration of Product-Service System

     Project MSc
         • Kinetic interaction design based on magnetism
         • Inflated roly-poly: designing an inflatable display enticing physical
             interaction
         • CoLingual: Development of mobile location-based crowdsourcing
             language translation and learning service

     International presentations (conference papers, exhibitions, design
     awards) are encouraged.
KEY FEATURES Postgraduate Program - Ph.D. Thesis


        Requirements
        • Generation of original design knowledge
        • Publications of top international design journals

        Examples
        • Choi (2011) The effects of anthropomorphism on product design
        • Park (2011) New typology and strategic model of design
           promotion
Q+A




              SHAPING THE FUTURE
                 http://id.kaist.ac.kr




 2013-01-07                              21

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ID KAIST OVERVIEW

  • 2. Brief History Doctoral Program Launched Post-graduate Program Launched First BSID Graduation KAIST ID Established KAIST
  • 3. PEOPLE Students PhD. 33 Master 35 Undergraduate 165
  • 4. PEOPLE Faculty 2013-01-07 4
  • 5. RECOGNITION Press Among World’s 30 Best Design Programs Korea’s no. 1 University + Design Program 2013-01-07 5
  • 6. RECOGNITION Awards 2013-01-07 6
  • 7. RECOGNITION Research Papers Presidential Merit (Silver) 2 Presidential Awards 4 Outstanding Achievement Awards 6 Best Paper Awards 2 International Grand Prizes Designer of the Year Excellent Lecture Award Good Design Award Best Industrial Designer Award “1st in research paper publication in Korea” 12 International Design Competition Awards 2013-01-07 7
  • 8. ACADEMIC ACTIVITIES Conferences, Symposia, Workshops & Seminars 2013-01-07 8
  • 9. ALUMNI Careers Panasonic Education 25 % Corporate 46% Business 5% Others 24%
  • 10. ID at KAIST Student Life
  • 11. HOW DO WE TEACH? CONVERGENT DESIGN EDUCATION AT ID KAIST
  • 12. KEY FEATURES Interdisciplinary Program Positioning of IDKAIST Education since 1986 Subjective (Symbolic) Humanities Art Traditional Design School Analytic Synthetic (Understand) (Make) Science Engineering Objective (Real) Adopted from Dublin’s model of academic disciplines
  • 13. KEY FEATURES ID KAIST’s vision Mission Statement: “Shape the Future: Design for a Better Life” Goal: World top 10 design school by 2017 Objectives: • Cultivating designers active in the front end of innovation • Generating integrated design knowledge • Becoming a leading research-oriented design education program
  • 14. KEY FEATURES Students BSc students (40 per year) • Many from science high school (good at math and science) • Students graduated from a high school abroad. • International students • They choose their major in the second year when they complete basic science and engineering courses. MSc Students (15-20 per year) • Most of them are IDKAIST undergraduates • A few from other design schools (Hongik Univ. Korea National Univ. of Arts, Handong Univ., Seoul Univ., Parsons, Pratt, RISD ..) • Exchange students from TUDelft PhD Students (5-10 per year) • Most of them are IDKAIST graduates • A few from other domestic and international universities
  • 15. KEY FEATURES Learning Activities Generation of original design knowledge & skills Course Work (10-20%) Research Projects in Labs (20-50%) PhD Thesis Work (30-50%) Mastery of existing and emerging design knowledge & skills MSc Course Work (30-40%) Research Projects in Labs (30-40%) Dissertation Work (30-40%) Experience of and familiarity with existing design knowledge & skills BSc Course Work (70-90%) Individual Research (10-20%) Graduation Project (10-20%)
  • 16. KEY FEATURES Undergraduate Program - Structure Graduation Project Internship / Exchange Student Program Design for the Real World, Design Business, URP Design Studio Courses (Fundamentals, Technology and Production, Meeting Marketing Needs, User Centered System Integration) New Human Business Technology Centered Innovation Fusion Design • Design • CAD Methodology • Physical • Professional • Human Factors Practice • Computing • Interface Design • New Product • Design Engineering Development Design Tools and Methods CAD, Digital Design Graphics, Photography Design Basics (Visual Language, Creative Thinking) 2D, 3D Design, Presentation Techniques, Creativity and Visual Language
  • 17. KEY FEATURES Undergraduate Program - Courses
  • 18. KEY FEATURES Undergraduate Program - Degree Project • About 10 month individual design project combined with ‐ Two essential courses (Integrated design) ‐ Individual study ‐ Undergraduate thesis project • Capstone project advised by multiple professors from other engineering departments. • International and domestic exhibitions from October to December.
  • 19. KEY FEATURES Postgraduate Program - Example MSc Dissertation Research MSc • Effect of levels of automation on emotional experience in intelligent products • A programming toolkit for prototyping interactive products • Product personification method for ideation of interaction design • The role of design in the integration of Product-Service System Project MSc • Kinetic interaction design based on magnetism • Inflated roly-poly: designing an inflatable display enticing physical interaction • CoLingual: Development of mobile location-based crowdsourcing language translation and learning service International presentations (conference papers, exhibitions, design awards) are encouraged.
  • 20. KEY FEATURES Postgraduate Program - Ph.D. Thesis Requirements • Generation of original design knowledge • Publications of top international design journals Examples • Choi (2011) The effects of anthropomorphism on product design • Park (2011) New typology and strategic model of design promotion
  • 21. Q+A SHAPING THE FUTURE http://id.kaist.ac.kr 2013-01-07 21