Partnership marketing, lead Generation, database building…whatever you prefer to call it you should be doing it, whether you run your own small businesses or manage the marketing for a big brand. Partnership marketing is a particularly cost effective marketing strategy that will help you fill your sales funnel. Brand partnerships can help you collect emails and customer data from new prospective customer groups. They will help you pull people into your sales funnel off the back of the exposure you receive. You’ll also benefit from social reach and engagement. Such a strategy will essentially help you with lead generation, building new audiences and pulling people into the Awareness stage of your sales funnel (i.e. the top of your funnel). Have a flick through the slides to see what we've achieved for our clients across the food, drink and tourism sectors.

1. LeadGeneration
Partnership Marketing & Competitions

2. Wecreatethegamechangingbrandpartnerships…
…yougettheextensiveexposure,databasegrowthandsocialengagement

3. Partnership& CompetitionMarketing
Whatisit?
We bring you together with complementary brand partners, exposing both brands to
each other’s relevant and receptive audiences
TheAims:
Cost Effective Customer Acquisition | Sales Generation | Social Engagement
Boosting Credibility, Exposure, Consumer Perception & Brand Equity
TheResults:
New Customer Pools & Resulting Revenue Streams | Brand Awareness
Cross Platform Audience Engagement | Data Capture for multi channel targeting

4. Ourwork #1
TheTimes&SundayTimes
Multiple partnerships have proven highly
successful for our clients, with extensive in-
paper coverage, impressive database growth
and exposure to 350,000+ Times & Sunday Times
newspaper subscribers.
See the example on the next page…
TACTICS: Email | Data
Partnership | Social

5. Times+example
TACTICS: Email | Data | Nicheaudiencedevelopment | Partnership | Social
StMartinChalets,Austria
Times&SundayTimescompetition
Direct exposure to 350,000+ Times and Sunday Times
subscribers via e-news, the competition landing page
and half page advert worth £10,000. The result was
11,000+ new leads and multiple new bookings.
“ThankyouOrangeCow!Thisisanamazing
result” JodiVenner,StMartinChalets

6. Our work #2
CombeHouseDevon,RiverCottageandSeaSaltCornwall
On behalf of Combe House Devon we coordinated a 3 month point of sale
campaign & digital competition with SeaSalt Cornwall clothing and River Cottage.
The outcome was extensive South East & South West exposure and
13,000+direct opt ins for Combe House Devon.
TACTICS: Partnership | Social | Email | Data
“We’redelightedthatwehadover
16,000entries!” NicolaPhillips,SeaSaltClothing

7. Ourwork#3
DorsetCoastalCottages
YeoValleyCompetition
We instigated and coordinated a competition that exposed the DCC
brand to Yeo Valley’s community of over 500kpeople, doubling DCC’s
email database to 40,000and securing multiplenewbookingsvia our follow-
up communications strategy to this new audience.
TACTICS: PartnershipMarketing | Social | Email | Data
“Holys#1t.Thatisfreakinridiculous.Weare
totallyblownaway”HamishSmith,DorsetCoastalCottages

8. Ourwork #4
SalcombeInformationCentre
Cookcompetition
The partnership resulted in 3x emails to 270,000; appearance on
300,000 in-store menus; homepage & landing page promotion
(see www.cookfood.net/salcombe) at 50,000unique visitors p/m
and 200,000 postcards across 60+UKstores. The results were huge
on and offline exposure and a 22%optinrate.
TACTICS: Email | Data | Partnership | Social
“…thehighestlevelofcustomerengagement
ofanycompetitionwehaverun.” JamesRutter,
CookBrandManager

9. Ourwork #5
CheekyCowHalfFatCheddar
January2015Campaign
In parallel to a Heart FM South West radio campaign, we
coordinated a competition to their database & a Rafflecopter
competition giving away multiple prizes that ran on the
Cheeky Cow Cheese website.
Results: thousands of entries & huge social engagement from
residents across the South West England target area, helping
achieve the campaign aim of boosting in-store cheese sales.
TACTICS: Email | Data | Partnership | Social
“Yetagainyou’vedelivered.Thankyouforsucha
sterlingjob”GregParsons,CheekyCowCheese

10. Ourwork #6
NorthumbriaCoast&CountryCottages
YeoValleyCompetition
Another effective Yeo Valley tie-up meant huge exposure for
NCCC, with 16,000+ opt ins and just under 70,000 entries – some
of the highest stats that any Yeo Valley competition has
achieved…
TACTICS: Partnership | Social | Email | Data
“Thecompetitionwasahugesuccesswithjustunder70k
entries…oneofthehighestnumbersthatourpartnershave
received” JamieHorton,YeoValley

11. Nick Ratsey
StartedlifeinmobileanddigitalmarketingatGoogle-ownedDoubleclick
andVodafone.Hasexpertiseinallfieldsofdigitalmarketing–SEO,PPC,
mobile,email,socialanddisplay.Translatesbusinessobjectivesinto
marketingstrategyandgetsthingsdone.
AlexisThornely
Contentmarketingevangelistandformer
PRconsultant.Specialisesintravelandfood
(inworkandinplay!).Oneoftheonlymarketersweknowwhotrulyunderstands
thatPR,socialandSEOarenowthesamething.
Jim Green
All-roundmarketer;formercopywriter,clientdirector,agency
boss,entrepreneurandthegluethatbroughttherestofus
together.
MatthewTulett
FormerconsultantatGoldmanSachsandSapient;now
successfulinternetentrepreneurwithpreviousexitsfromweb
start-up,propertyinvestmentsandRingtonesbusiness.All-
roundwebguru.
Whoarewe?
NickRatsey
Startedlifeinmobileanddigital
marketingatGoogle-ownedDoubleclick
andVodafone.Hasexpertiseinallfields
ofdigitalmarketing–SEO,PPC,mobile,
email,socialanddisplay.Translates
businessobjectivesintomarketing
strategyandgetsthingsdone.
MatthewTulett
FormerconsultantatGoldmanSachsand
Sapient;nowsuccessfulinternet
entrepreneurwithpreviousexitsfrom
webstart-up,propertyinvestmentsand
Ringtonesbusiness.All-roundwebguru.
AlexisThornely
Contentmarketingevangelistand
former PRconsultant.Specialisesin
travelandfood (inworkandinplay!).
Oneoftheonlymarketersweknowwho
trulyunderstandsthatPR,socialandSEO
arenowthesamething.
Whoarewe?
NickRatsey
Startedlifeinmobileanddigital
marketingatGoogle-ownedDoubleclick
andVodafone.Hasexpertiseinallfields
ofdigitalmarketing–SEO,PPC,mobile,
email,socialanddisplay.Translates
businessobjectivesintomarketing
strategyandgetsthingsdone.
MatthewTulett
FormerconsultantatGoldmanSachsand
Sapient;nowsuccessfulinternet
entrepreneurwithpreviousexitsfrom
webstart-up,propertyinvestmentsand
Ringtonesbusiness.All-roundwebguru.
AlexisThornely
Contentmarketingevangelistand
former PRconsultant.Specialisesin
travelandfood (inworkandinplay!).
Oneoftheonlymarketersweknowwho
trulyunderstandsthatPR,socialandSEO
arenowthesamething.
Whoarewe?

12. WhatelseTheOrangeCowcandoforyourbusiness:
PPC | SEO | PR | EmailMarketing | CRO
SocialProof | OnlineReputationManagement | Social
ContentMarketing | Online&SocialCompetitions | Video&Photography
Remarkably Creative
Digital Marketing
www.theorangecow.com
Callusnowon02033973361or07795564211
oremailnick@theorangecow.com
lex@theorangecow.com
“We’lldevelopbrand partnership
opportunitiesforyoutogenerate
costeffectiveleadsandboost
yourbrandequity”
Callus!