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Audience Profile.pptx

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Audience Profile.pptx

  1. 1. AUDIENCE PROFILE Psychographics Explorers/Aspirers Social Grade E/D Age Range 16-20 Years Old
  2. 2. EXPLANATION • The reason I have made this presentation on the audience is to get a better understanding of what the limitations could be for the audience in terms of interest or financial implications. For instance, the most common problems for people in this age range could be that they cannot afford to get a gym membership or buy appropriate equipment to use at home because of their social grade. Identifying the possible problems before running into them will be essential when planning for the creation of an advertisement. For example, if I were to say in my radio advert to get a gym membership most listeners would not be able to take that advice through no fault of their own.

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