1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional A majority of the time the promotion for the
band or artists music video will be from social
network online sites where people over the
world can see, e.g. YouTube gives out a lot of
promotion because you can subscribe to the
bands so when there new music comes out it
would come up on your feed. Also a lot of
promotion comes from selling albums because
people start to notice bands/ artists when the
album starts to become popular.
Evidence for promotion can be found on YouTube by searching the name of the
band or the title of the music video and viewing how many views likes and
peoples thoughts in the comment section. YouTube also has a column where it
brings up suggested or related videos which are relevant to the music video you
are currently watching.
https://www.youtube.com/watch?v=eVTXPUF4Oz4
The link above will take you to the
official music video on YouTube.
If you have a YouTube channel you can like or
comment on the specific video this will then add the
video you have selected and put it in your YouTube
channels likes section where people and friends can
then see it.
Extension of income Extension of income is where the artist or band
promote there music by not just selling songs
and albums but by doing live appearances at
festivals and gigs when they go on tour. This
promotes the band because there will be many
people at the festivals who are unknown of the
band could then become very interested in
their style of music and then later on search
them online and listen to all their other popular
music and just start to really like there music.
For example of extension of income is that you can search online the website
for the band you want to see and they have line-ups of festivals tour dates and
gigs that you can buy the tickets and
go see them. Also on certain websites
of festivals they have line-ups of the
bands that are playing.

2. Music Video Purposes Analysis
Extension of outlets Extension of outlets is where the band could be
playing live on a certain TV show or programme,
this will promote the band because people
could unexpectedly here the music on the show
they are watching and then search hem up and
become very interested in that band or artists
style of music.
For example of extension of outlets a TV channel or even on the news could get
the band to perform their most recent song and interview them about their
upcoming album. A lot of promotion does come from interviews on radio
stations and television channels because that’s where most people here about
upcoming bands or most famous/popular artists. Also the band or artist music
could be used on an advert and when people here the song they could then
click and become interested in that band or artist.
Synergy A synergy of a band or artist is basically material
goods which get sold to the public, this is a
good way to make profit and at the same time
promote the band in different ways. You can
buy bands or artist merchandise at a lot of
places; they usually sell at the bands gigs and
tours or at a festival which the band is playing
at. When people buy the items for example a T-
shirt they then would then be advertising it to
the public thus promoting, Also you can find
merchandise on the bands main website or on
other music websites.
An example of synergies is that you could Google search the internet for the
specific band or artists and links to the website which you could buy the
merchandise at will come up. Also if the band is playing at a festival which you
know of and are going to then you will find the merchandise being sold there.
Or when at a gig which
they are playing at you
may see people wearing
the t-shirt with the bands
album or logo on it.
Producers strategies Producer’s strategies to promote the band/
artist are used regular in public. They can pay to
have the new album cover posted on a billboard
where the public can see which will then notify
them about the upcoming album. Also the
producers are the ones who come up with the
adverts on Tv and sort out the logos for the
covers of the bands albums.
Evidence to show the producers strategies to promote can be found on the
band/ artist website, or seeing the album cover logo on other websites. Also it
can be found in the band’s music videos showing that the producer organised
the shooting of that video which can be found on YouTube.

3. Music Video Purposes Analysis
Linkin park – In the end