1. PRODUCT KNOWLEDGE GUIDE
Fall/Winter 2013

2. This is a product knowledge guide. It is designed
to equip you with information about the Brand
and the products that we make. It includes
pictures of the products and key product details
as well as short descriptions that will help you
tell others what makes them so special.
The Product Knowledge Guide can and should be
used alongside other tools such as the seasonal
look book, fit guide, retail merchandising guide-
lines (Rig), and store design owners manual. If
you don't have these other tools, just ask.
Introduction

3. Faithfully capturing the spirit and heritage of
American work wear, Levi’s® Vintage Clothing
reproduces the fits, fabrics and details of bygone
eras. Our source material is our own archive
and our inspiration is the hardworking men and
women that we have equipped for the last 141
years.
Through our seasonal tribute collections, iconic
reissues and special editions, we relive our
treasured history and offer timeless products to
discerning connoisseurs that are as obsessed
with it as we are.
About Levi's Vintage Clothing

4. Safely preserved in a vault deep inside our
headquarters in San Francisco lies an archive of
over 20,000 rare and unique examples of Levi’s®
clothing and artifacts dating back to as early as
1873. Kept at an even temperature and wrapped
in unbleached cotton, these delicate specimens
are carefully protected by the Levi’s® Historian
and strictly reserved for the use of our designers.
Each season, our team pores through the archives
with white-gloved hands, uncovering the secrets
of our past and then bringing them back into the
world through faithful reproductions that are as
fresh now as they were back then.
The Levi's Archives

5. 1890
A Loose,
Anti-Fit Waist
Overall
1922
A High Waisted,
Wide Leg Fit
1933
A Wide, And
Relaxed Fit
1937
A Relaxed Fit,
Rounded Top
Block And
Straight Leg
1944
A High Waisted,
Regular Fit
1947
The Classic Slim
Fit With A
Straight Leg
1954
A Narrow
Tapered Leg
And A Zip Fly
1955
A SquareTop
Block And A
Straight Leg
1966
A RoundedTop
Block And A
Tapered Leg
1978
A Slim Fit,
Square Top
Block And
Low Rise
Since introducing the iconic riveted denim jean over a century ago, Levi’s® has been refining the fit, fabric and features of the 501®
in response to each succeeding era. Sometimes subtle and only apparent to a discerning eye, the differences between each of the
historic 501s® help tell the story of the Levi’s® Brand and the ever-evolving landscape of the American frontier.
Levi’s® Vintage Clothing™ reproduces each of the most historically significant 501s® from the past 123 years exactly as they were
when they were first introduced. Details – including the fabric, fit and packaging – are true to the original. The denims are recreated
on the original shuttle looms. The pattern for each jean is accurate to the last inch. The garment itself is meticulously sewn true to
era. And finally, once the jean itself is reconstructed, the exact packaging, including any hangtags or pocket flashers, is reprinted
and affixed.
While this obsession with detail gives us the pleasure of reliving our Brand’s history, it also has a more practical benefit for our
customers, giving each one of them the chance to step outside the limits of fashion and discover the exact 501® that is right for
them, their body and their lifestyle.
The Historic 501

6. 90501-0119
Historic 501
Delivery 1
The 1890 501® Jean was the first style created after the Levi’s® patent for riveting
clothing expired that same year. This meant that other companies could start to copy
Levi’s® famous patent riveted overalls, which had been made only by LSCO.
since 1873.
To answer the coming competition, LSCO. printed the inside pocket bag with language
and information about the strength and originality of the XX overalls.
1890 was the year that the 501 number was first assigned to the famous pants—likely
done because the company no longer had and exclusive on patented clothing, and also
because there was a good-sized line of clothing by this time. It was easier for retailers
to order their products by number, rather than by a simple description, as had been
done in the past. Any product made with the highest quality materials was given a lot
number beginning with 5: 501 for the overall, 506 for the jacket, etc.
Still made with 9oz denim from the Amoskeag Manufacturing Company, the 501 was at
the head of the class.
BACK
Rigid - Made in the USA.
DETAILS
1890 501® Jeans

7. 33501-0119
Historic 501
Delivery 1
A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons,
offering a variety of ways the pant could be worn.
Some owners wore their jeans with a belt. They cut off the cinch right at the rivet, and
snipped of the suspender buttons, choosing to wear their jeans not like the older gener-
ation did with suspenders. Some Levi® brand retailers even kept a big pair of scissors at
the cash desk to cut the cinch off for their customers. The 1933 501® Jean also featured
the redesigned “Guarantee Ticket” on the back pocket of the jeans. The company had
trademarked the name “Levi’s®” in 1927 because any pair of denim pants were being
called “Levi’s®” no matter who made them. Instead of reading, “This is a pair of them,” as
seen on the original ticket from 1892, the new ticket read “This Is A Pair Of Levi’s®.”
Also hidden under the leather patch, but not visible until it began to shrink with age,
is a tiny, white cloth label printed with a blue eagle and the letter “NRA”. This was the
National Recovery Act logo, which Levi Strauss CO. was allowed to use because the
company abided by the labor rules of President Franklin Roosevelt’s National Recovery
Administration during the Depression years of the 1930s.
BACK
Rigid - Made in the USA.
DETAILS
1933 501® jeans

8. 50137-0011
Historic 501
Delivery 2
As America slowly emerged from the depths of the Great Depression, the 501® Jeans of
1937 evolved into a mix of old and new. 1937 was a challenging year for America. The
Great Depression was in full swing. Work was scarce and many Americans lost their
farms and homes. But ever the optimists, the people of San Francisco persevered. The
iconic Golden Gate Bridge was finally completed in 1937. And like the Levi’s® 501® Jean,
it was held together with rivets — 1.2 million of them.
The 1937 501®Jean still came with a cinch back, but the suspender buttons on the
waistband were removed. Press-on buttons were given to customers who just couldn't
live without them. On the right back pocket, the 501® Jean was adorned with the
now-famous Red Tab. First introduced in 1936, this device was meant to differentiate
Levi's® jeans from competitors in the marketplace. And in response to consumers who
complained that their jeans were scratching their furniture and saddles, Levi's® began
sewing the back pockets so that they covered the rivets.
To emphasize this point, they introduced the first pocket flasher. Made in the famous
salmon color and placed into the right back pocket, the flasher had arrows pointing to
the corners of the pockets with the words, “The Rivet's Still There.”
BACK
Rigid - Made in the USA.
DETAILS
1937 501® jeans

9. 50137-0012
Historic 501
Delivery 2
As America slowly emerged from the depths of the Great Depression, the 501® Jeans of
1937 evolved into a mix of old and new. 1937 was a challenging year for America. The
Great Depression was in full swing. Work was scarce and many Americans lost their
farms and homes. But ever the optimists, the people of San Francisco persevered. The
iconic Golden Gate Bridge was finally completed in 1937. And like the Levi’s® 501® Jean,
it was held together with rivets — 1.2 million of them.
The 1937 501®Jean still came with a cinch back, but the suspender buttons on the
waistband were removed. Press-on buttons were given to customers who just couldn't
live without them. On the right back pocket, the 501® Jean was adorned with the
now-famous Red Tab. First introduced in 1936, this device was meant to differentiate
Levi's® jeans from competitors in the marketplace. And in response to consumers who
complained that their jeans were scratching their furniture and saddles, Levi's® began
sewing the back pockets so that they covered the rivets.
To emphasize this point, they introduced the first pocket flasher. Made in the famous
salmon color and placed into the right back pocket, the flasher had arrows pointing to
the corners of the pockets with the words, “The Rivet's Still There.”
BACK
Shocktop
DETAILS
1937 501® jeans

10. 44501-0118
Historic 501
Delivery 1
Everything changed during World War II. The United States government told all
clothing manufacturers that they had to remove a certain amount of metal, fabric and
thread from their garments in order to conserve the raw materials for the war effort.
Levi Strauss Co. did what they could to abide by the rules. Off came the watch pocket
rivets, the crotch rivet and the cinch along with its two rivets (which eliminated both
fabric and metal).
Buttons became standard issue during the war, and featured a laurel leaf design.
Sometimes the buttons were branded; sometimes the waistband had the laurel leaf and
the fly buttons were plain. The only explanation is that delivery of sundries was hit and
miss during the war years and we sometimes had to just use what we had on hand.
There was one rationing rule that was a little harder to bear: the order to remove the
Arcuate stitching, because it was considered decorative and meant that it didn’t have
a function. Well, LSCO. thought it did: it was one of the prime identifiers of the classic
501® Jeans. Rather than lose this important design LSCO. worked out a system to paint
the Arcuate stitching on every pair of 501® Jeans that came out of the factory. The paint
eventually washed off but having that stitching visible when buying the jeans was the
important thing.
BACK
Rigid - Made in the USA.
DETAILS
1944 501® jeans

11. 47501-0117
Historic 501
Delivery 1
When World War II ended and raw materials were available again, Levi Strauss Co.
leaped back into heavy production to meet the growing post-war demand: slimmer
fitting, with no extra details like the cinch or suspender buttons, this was a jean that
was ready to rock and roll.
The watch pocket rivets came back after their wartime hiatus and the Arcuate was
stitched on the back pockets again, after being applied with paint during the duration of
the war. But it came back in a different form: thanks to new, double needle technology,
the famed double arching stitch was now uniform in size and design, no longer subject
to the skill of the individual sewing machine operator and her single needle machine.
The red tab with its capital “E” had never gone away, thanks to its status as a
trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the
jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were
being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean
was the jean of a new generation.
BACK
Rigid - Made in the USA.
DETAILS
1947 501® jeans

12. 47501-0131
Historic 501
Delivery 1
When World War II ended and raw materials were available again, Levi Strauss Co.
leaped back into heavy production to meet the growing post-war demand: slimmer
fitting, with no extra details like the cinch or suspender buttons, this was a jean that
was ready to rock and roll.
The watch pocket rivets came back after their wartime hiatus and the Arcuate was
stitched on the back pockets again, after being applied with paint during the duration of
the war. But it came back in a different form: thanks to new, double needle technology,
the famed double arching stitch was now uniform in size and design, no longer subject
to the skill of the individual sewing machine operator and her single needle machine.
The red tab with its capital “E” had never gone away, thanks to its status as a
trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the
jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were
being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean
was the jean of a new generation.
BACK
Vanishing Point
DETAILS
1947 501® jeans

13. 47501-0135
Historic 501
Delivery 2
When World War II ended and raw materials were available again, Levi Strauss Co.
leaped back into heavy production to meet the growing post-war demand: slimmer
fitting, with no extra details like the cinch or suspender buttons, this was a jean that
was ready to rock and roll.
The watch pocket rivets came back after their wartime hiatus and the Arcuate was
stitched on the back pockets again, after being applied with paint during the duration of
the war. But it came back in a different form: thanks to new, double needle technology,
the famed double arching stitch was now uniform in size and design, no longer subject
to the skill of the individual sewing machine operator and her single needle machine.
The red tab with its capital “E” had never gone away, thanks to its status as a
trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the
jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were
being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean
was the jean of a new generation.
BACK
Tumbleweed
DETAILS
1947 501® jeans

14. 47501-0136
Historic 501
Delivery 2
When World War II ended and raw materials were available again, Levi Strauss Co.
leaped back into heavy production to meet the growing post-war demand: slimmer
fitting, with no extra details like the cinch or suspender buttons, this was a jean that
was ready to rock and roll.
The watch pocket rivets came back after their wartime hiatus and the Arcuate was
stitched on the back pockets again, after being applied with paint during the duration of
the war. But it came back in a different form: thanks to new, double needle technology,
the famed double arching stitch was now uniform in size and design, no longer subject
to the skill of the individual sewing machine operator and her single needle machine.
The red tab with its capital “E” had never gone away, thanks to its status as a
trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the
jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were
being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean
was the jean of a new generation.
BACK
New Rinse
DETAILS
1947 501® jeans

15. 47501-0137
Historic 501
Delivery 2
When World War II ended and raw materials were available again, Levi Strauss Co.
leaped back into heavy production to meet the growing post-war demand: slimmer
fitting, with no extra details like the cinch or suspender buttons, this was a jean that
was ready to rock and roll.
The watch pocket rivets came back after their wartime hiatus and the Arcuate was
stitched on the back pockets again, after being applied with paint during the duration of
the war. But it came back in a different form: thanks to new, double needle technology,
the famed double arching stitch was now uniform in size and design, no longer subject
to the skill of the individual sewing machine operator and her single needle machine.
The red tab with its capital “E” had never gone away, thanks to its status as a
trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the
jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were
being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean
was the jean of a new generation.
BACK
Ram Shackeled
DETAILS
1947 501® jeans

16. 50154-0001
Historic 501
Delivery 1
In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east
coast for the first time (the western states had been the only sales territory since the
jeans came out in 1873).
Many folks had already been introduced to the jeans at dude ranches, but to some, this
button fly work pant was something they had never encountered. In order to make
potential consumers comfortable with the company’s products, LSCO. introduced a
zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every-
thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc.
Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and
everyone got the pair that worked best for them.
The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and
remained in the line until 1976, when the preshrunk jean surpassed it in popularity.
However, when it first came out, LSCO. received a letter from an oldtimer somewhere
in the west who wasn’t too thrilled with the innovation. The actual letter has disap-
peared, but company legend has it that the writer said; “Why the heck did you put a
zipper in your jeans? It’s like peeing into the jaws of an alligator.”
BACK
Rigid - Made in the USA.
DETAILS
1954 501® jeans

17. 50154-0029
Historic 501
Delivery 1
In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east
coast for the first time (the western states had been the only sales territory since the
jeans came out in 1873).
Many folks had already been introduced to the jeans at dude ranches, but to some, this
button fly work pant was something they had never encountered. In order to make
potential consumers comfortable with the company’s products, LSCO. introduced a
zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every-
thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc.
Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and
everyone got the pair that worked best for them.
The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and
remained in the line until 1976, when the preshrunk jean surpassed it in popularity.
However, when it first came out, LSCO. received a letter from an oldtimer somewhere
in the west who wasn’t too thrilled with the innovation. The actual letter has disap-
peared, but company legend has it that the writer said; “Why the heck did you put a
zipper in your jeans? It’s like peeing into the jaws of an alligator.”
BACK
Kromer
DETAILS
1954 501® jeans

18. 50154-0033
Historic 501
Delivery 2
In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east
coast for the first time (the western states had been the only sales territory since the
jeans came out in 1873).
Many folks had already been introduced to the jeans at dude ranches, but to some, this
button fly work pant was something they had never encountered. In order to make
potential consumers comfortable with the company’s products, LSCO. introduced a
zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every-
thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc.
Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and
everyone got the pair that worked best for them.
The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and
remained in the line until 1976, when the preshrunk jean surpassed it in popularity.
However, when it first came out, LSCO. received a letter from an oldtimer somewhere
in the west who wasn’t too thrilled with the innovation. The actual letter has disap-
peared, but company legend has it that the writer said; “Why the heck did you put a
zipper in your jeans? It’s like peeing into the jaws of an alligator.”
BACK
New Rinse
DETAILS
1954 501® jeans

19. 50154-0035
Historic 501
Delivery 1
In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east
coast for the first time (the western states had been the only sales territory since the
jeans came out in 1873).
Many folks had already been introduced to the jeans at dude ranches, but to some, this
button fly work pant was something they had never encountered. In order to make
potential consumers comfortable with the company’s products, LSCO. introduced a
zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every-
thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc.
Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and
everyone got the pair that worked best for them.
The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and
remained in the line until 1976, when the preshrunk jean surpassed it in popularity.
However, when it first came out, LSCO. received a letter from an oldtimer somewhere
in the west who wasn’t too thrilled with the innovation. The actual letter has disap-
peared, but company legend has it that the writer said; “Why the heck did you put a
zipper in your jeans? It’s like peeing into the jaws of an alligator.”
BACK
Blunt
DETAILS
1954 501® jeans

20. 50154-0036
Historic 501
Delivery 2
In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east
coast for the first time (the western states had been the only sales territory since the
jeans came out in 1873).
Many folks had already been introduced to the jeans at dude ranches, but to some, this
button fly work pant was something they had never encountered. In order to make
potential consumers comfortable with the company’s products, LSCO. introduced a
zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every-
thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc.
Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and
everyone got the pair that worked best for them.
The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and
remained in the line until 1976, when the preshrunk jean surpassed it in popularity.
However, when it first came out, LSCO. received a letter from an oldtimer somewhere
in the west who wasn’t too thrilled with the innovation. The actual letter has disap-
peared, but company legend has it that the writer said; “Why the heck did you put a
zipper in your jeans? It’s like peeing into the jaws of an alligator.”
BACK
Newtown
DETAILS
1954 501® jeans

21. 50154-0038
Historic 501
Delivery 2
In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east
coast for the first time (the western states had been the only sales territory since the
jeans came out in 1873).
Many folks had already been introduced to the jeans at dude ranches, but to some, this
button fly work pant was something they had never encountered. In order to make
potential consumers comfortable with the company’s products, LSCO. introduced a
zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every-
thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc.
Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and
everyone got the pair that worked best for them.
The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and
remained in the line until 1976, when the preshrunk jean surpassed it in popularity.
However, when it first came out, LSCO. received a letter from an oldtimer somewhere
in the west who wasn’t too thrilled with the innovation. The actual letter has disap-
peared, but company legend has it that the writer said; “Why the heck did you put a
zipper in your jeans? It’s like peeing into the jaws of an alligator.”
BACK
East Sider - Made in the USA.
DETAILS
1954 501® jeans

22. 50155-0116
Historic 501
Delivery 1
The 1955 501® Jeans have a quintessential 1950s shape, with a square top block, a
more “anti-fit” in the seat area and a slightly fuller cut around the leg. Like the classic
cars of the day, the silhouette is boxy but tough.
They’re the first 501® Jeans to bear the leather-like Two Horse Label and a double sided
Levi’s® capital “E” red Tab. The zinc button fly and copper rivets remained standard
issue. Like it’s predecessor from 1947, the 1955 501® Jeans had belt loops as the only
method of waist adjustment, hidden rivets on the back pockets and zinc buttons on the
fly.
Levi’s® became exceptionally popular with school age boys in the 1950s. They started
calling them “jeans” instead of “overalls.” The company ran ads in support of their
interest in wearing their jeans in class despite the fact that many East Coast schools
banned denim as part of dress codes. A letter from an East Coast professor to company
read as follows, “While I have to admit this may be ‘right for school; in San Francisco, in
the west, or in some rural areas I can assure you that it is in bad taste and not ‘right for
school’ in the East.” The taboo only made the youth of the day want to wear them even
more.
BACK
Rigid - Made in the USA.
DETAILS
1955 501® jeans

23. 66501-0008
Historic 501
Delivery 1
The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of
rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very
long life of the original and definitive blue jean.
When the back pocket rivets were covered in 1937, everyone thought that would solve
the furniture-scratching problem. But those rivets were tougher than they looked, and
after a few years of hard wear they just wore right through the denim, scratching things
up again. By 1966 technology had caught up with history and it was possible to bar
tack the pockets so that they were as sturdy as they had been in their work wear days.
In 1971, the name “LEVI’S®” on the double-sided Red Tab would change to read “Levi’s®”,
making the 501® Jean of the late 1960s the only ones with bar tacks and a big “E” Tab.
Which means that a guy who hitchhiked his way to San Francisco in early 1967 and
brought a pair of 501® Jeans was not only experiencing a once-in-a-lifetime event, but
was wearing a unique pair of jeans; a pair which would change again when the Summer
of Love was just a faded memory.
BACK
Rigid - Made in the USA.
DETAILS
1966 501® jeans

24. 66501-0121
Historic 501
Delivery 2
The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of
rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very
long life of the original and definitive blue jean.
When the back pocket rivets were covered in 1937, everyone thought that would solve
the furniture-scratching problem. But those rivets were tougher than they looked, and
after a few years of hard wear they just wore right through the denim, scratching things
up again. By 1966 technology had caught up with history and it was possible to bar
tack the pockets so that they were as sturdy as they had been in their work wear days.
In 1971, the name “LEVI’S®” on the double-sided Red Tab would change to read “Levi’s®”,
making the 501® Jean of the late 1960s the only ones with bar tacks and a big “E” Tab.
Which means that a guy who hitchhiked his way to San Francisco in early 1967 and
brought a pair of 501® Jeans was not only experiencing a once-in-a-lifetime event, but
was wearing a unique pair of jeans; a pair which would change again when the Summer
of Love was just a faded memory.
BACK
Bright Rinse
DETAILS
1966 501® jeans

25. 66501-0123
Historic 501
Delivery 2
The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of
rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very
long life of the original and definitive blue jean.
When the back pocket rivets were covered in 1937, everyone thought that would solve
the furniture-scratching problem. But those rivets were tougher than they looked, and
after a few years of hard wear they just wore right through the denim, scratching things
up again. By 1966 technology had caught up with history and it was possible to bar
tack the pockets so that they were as sturdy as they had been in their work wear days.
In 1971, the name “LEVI’S®” on the double-sided Red Tab would change to read “Levi’s®”,
making the 501® Jean of the late 1960s the only ones with bar tacks and a big “E” Tab.
Which means that a guy who hitchhiked his way to San Francisco in early 1967 and
brought a pair of 501® Jeans was not only experiencing a once-in-a-lifetime event, but
was wearing a unique pair of jeans; a pair which would change again when the Summer
of Love was just a faded memory.
BACK
Shocktop
DETAILS
1966 501® jeans

26. 66466-0002
Historic 501
Delivery 2
This special piece from Levi’s® Vintage Clothing is a faithful reproduction of a jean from
the Levi’s® San Francisco Archives that had been customized by its original owner
sometime in the late 60s or early 70s. The outseam of this 1966 501® Jeans has been
tapered severely, but the excess fabric has not been cut off. Instead, the selvage is
intact and, when cuffed, can be seen.
BACK
Shocktop
1966 501® Jeans Customized
DETAILS

27. 78501-0002
Historic 501
Delivery 1
A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first
test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols
performed their last concert—all in San Francisco, the home of the 501® Jean. The
501® Jean of the late 70s also shared shelf space with pants made in a dizzying array
of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big
Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/
cotton slacks masquerading as jeans, and beyond.
Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to
its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg.
It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was
first introduced in 1971. But like the other 501® Jeans from the century before it, the
1978 501® Jean still came with the always-classic button fly and red-orange contrast
stitching. Many vintage enthusiasts who grew up with this 501® remember it not for
its fit or details, but for the special Cone Mills denim that it was made from. Rumor has
it that Cone Mills began adding sulfur during the dye process to get more distance out
of the petroleum-based indigo dye that they were using. This new recipe resulted in a
truly unique fabric that was a bit brighter and faded out faster, a welcome change for
Levi’s® fans who wanted to fade their jeans as quickly as possible.
BACK
Rigid - Made in the USA.
DETAILS
1978 501® jeans

28. 78501-0004
Historic 501
Delivery 1
A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first
test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols
performed their last concert—all in San Francisco, the home of the 501® Jean. The
501® Jean of the late 70s also shared shelf space with pants made in a dizzying array
of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big
Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/
cotton slacks masquerading as jeans, and beyond.
Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to
its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg.
It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was
first introduced in 1971. But like the other 501® Jeans from the century before it, the
1978 501® Jean still came with the always-classic button fly and red-orange contrast
stitching. Many vintage enthusiasts who grew up with this 501® remember it not for
its fit or details, but for the special Cone Mills denim that it was made from. Rumor has
it that Cone Mills began adding sulfur during the dye process to get more distance out
of the petroleum-based indigo dye that they were using. This new recipe resulted in a
truly unique fabric that was a bit brighter and faded out faster, a welcome change for
Levi’s® fans who wanted to fade their jeans as quickly as possible.
BACK
One Wash
DETAILS
1978 501® Jean

29. 78501-0006
Historic 501
Delivery 2
A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first
test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols
performed their last concert—all in San Francisco, the home of the 501® Jean. The
501® Jean of the late 70s also shared shelf space with pants made in a dizzying array
of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big
Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/
cotton slacks masquerading as jeans, and beyond.
Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to
its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg.
It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was
first introduced in 1971. But like the other 501® Jeans from the century before it, the
1978 501® Jean still came with the always-classic button fly and red-orange contrast
stitching. Many vintage enthusiasts who grew up with this 501® remember it not for
its fit or details, but for the special Cone Mills denim that it was made from. Rumor has
it that Cone Mills began adding sulfur during the dye process to get more distance out
of the petroleum-based indigo dye that they were using. This new recipe resulted in a
truly unique fabric that was a bit brighter and faded out faster, a welcome change for
Levi’s® fans who wanted to fade their jeans as quickly as possible.
BACK
Rigid
DETAILS
1978 501® jeans

30. 78501-0007
Historic 501
Delivery 1
A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first
test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols
performed their last concert—all in San Francisco, the home of the 501® Jean. The
501® Jean of the late 70s also shared shelf space with pants made in a dizzying array
of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big
Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/
cotton slacks masquerading as jeans, and beyond.
Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to
its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg.
It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was
first introduced in 1971. But like the other 501® Jeans from the century before it, the
1978 501® Jean still came with the always-classic button fly and red-orange contrast
stitching. Many vintage enthusiasts who grew up with this 501® remember it not for
its fit or details, but for the special Cone Mills denim that it was made from. Rumor has
it that Cone Mills began adding sulfur during the dye process to get more distance out
of the petroleum-based indigo dye that they were using. This new recipe resulted in a
truly unique fabric that was a bit brighter and faded out faster, a welcome change for
Levi’s® fans who wanted to fade their jeans as quickly as possible.
BACK
Twotimes
DETAILS
1978 501® jeans

31. 78501-0008
Historic 501
Delivery 2
A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first
test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols
performed their last concert—all in San Francisco, the home of the 501® Jean. The
501® Jean of the late 70s also shared shelf space with pants made in a dizzying array
of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big
Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/
cotton slacks masquerading as jeans, and beyond.
Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to
its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg.
It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was
first introduced in 1971. But like the other 501® Jeans from the century before it, the
1978 501® Jean still came with the always-classic button fly and red-orange contrast
stitching. Many vintage enthusiasts who grew up with this 501® remember it not for
its fit or details, but for the special Cone Mills denim that it was made from. Rumor has
it that Cone Mills began adding sulfur during the dye process to get more distance out
of the petroleum-based indigo dye that they were using. This new recipe resulted in a
truly unique fabric that was a bit brighter and faded out faster, a welcome change for
Levi’s® fans who wanted to fade their jeans as quickly as possible.
BACK
Combo
DETAILS
1978 501® jeans

32. Although the Levi’s® 501® is arguably the most
important garment of the modern age, Levi Strauss
and Company is also responsible for introducing
or popularizing a series of other iconic pieces of
clothing throughout the last two centuries. Each
season, Levi’s® Vintage Clothing offers a selection
of the most notorious of these “Icons”, reproducing
the fits, fabrics and details of the original garments
found in the Levi’s® Archives.
Icons

33. 19509-0003
Icons
Delivery 2
In the 1950s, these full cut, sturdily made classic khaki pants were made from high
quality Cramerton Army cloth, the same cotton khaki fabric used by the US military for
uniforms. They were popular with service station attendants, repairmen, and college
students as well as the Beat poets and authors of the era, such as Jack Kerouac, Allen
Ginsberg and Lawrence Ferlinghetti. The Levi’s® Vintage Clothing Tab Twill Chinos
feature a Tab Twill label on the waistband, tunnel belt loops and strong welt pockets
made from genuine boat sail cloth. They’re regular fitting and have been heavily
washed for added softness.
BACK
Prairie Sand
DETAILS
1950's tab twill Chinos

34. 20099-0006
Womens
Delivery 2
This is customized version of a classic Levi’s® Bib Overall that was originally made for
children in the early 1900s. Levi’s® Vintage Clothing has upsized it and adjusted the fit
specifically for women and then given it a well worn finish including multiple rips
and repairs.
BACK
Sunshine
DETAILS
Bib And Brace Youth Wear

35. 50569-0011
Womens
Delivery 2
This is a customized version of the 1967 505™, the classic slim fitting jean of the
1960s. Although the fit has been altered to be more flattering for the female body, it
still maintains all of the characteristics that a 1967 505™ is known for: A zipper fly,
pre-shrunk denim fabric, a lower rise and a slim-straight silhouette. And of course it
features a big “E” tab and red selvedge denim. The jean is heavily washed down for an
authentic finish. There are also multiple rips and repairs throughout.
BACK
Bombshell
DETAILS
1967 Customized 505
BACK DETAILS

36. 50701-0006
Womens
Delivery 1
In 1939, Levi Strauss and Company introduced the first five-pocket jean especially built
for women: The 701. Like the 501® Jean of the time, the early 701 had a cinch back, a
curved top block and a wide, straight leg. By the 1950s, the 701 had lost the cinch back
but still maintained the distinct high-wasted fit that was first featured in a dude ranch
fashion shoot in Vogue magazine back in 1939. The Levi's® Vintage Clothing 1950s 701
is made from a soft 10oz pink selvage denim that has a bright, mid shade indigo color.
It has a Red Tab, spade shaped back pockets, a long talon zipper fly and concealed back
pocket rivets.
BACK
Western
DETAILS
1950's 701® Jean
BACK DETAILS

37. 51860-0012
Icons
Delivery 2
In the early 1960s, Levi’s® developed a casual corduroy pant as an alternative to its
other denim five-pocket offerings. Given the lot number 911 and known as the “Califor-
nians” pant, it was made from Bedford corduroy, a fabric often used for military jackets
due to its hardwearing strength. It featured a lean look, zipper fly, tapered inseam and
an impeccably slim fit. The Levi’s® Vintage Clothing 519 Bedford Pant is based on the
original Lot 911 and comes in a range of colors as a tribute to the colorful hot rod culture
of that era.
BACK
Olive
DETAILS
519® Bedford Pants

38. 51860-0013
Icons
Delivery 2
In the early 1960s, Levi’s® developed a casual corduroy pant as an alternative to its
other denim five-pocket offerings. Given the lot number 911 and known as the “Califor-
nians” pant, it was made from Bedford corduroy, a fabric often used for military jackets
due to its hardwearing strength. It featured a lean look, zipper fly, tapered inseam and
an impeccably slim fit. The Levi’s® Vintage Clothing 519 Bedford Pant is based on the
original Lot 911 and comes in a range of colors as a tribute to the colorful hot rod culture
of that era.
BACK
Winsor Wine
DETAILS
519® Bedford Pants

39. 51975-0007
Icons
Delivery 2
These are reproductions of the corduroy 519s that Levi Straus and Co. produced in the
mid 1970s. They were slim, straight and had a higher rise. Unlike an ordinary pair of
Levi’s denim jeans, the 519 Cords had a zipper fly instead of buttons, bar tacks instead
of rivets, a white big “E” tab instead of a standard red tab, clean back pockets without
the Levi’s® Arcuate, and no watch pocket. The Levi’s® Vintage Clothing 1975 519 Cord is
true to the originals and comes in a fine 14-wale corduroy that has been washed down
for a soft and supple feel.
BACK
Pine Needle
DETAILS
1975 519® Cord

40. 51975-0006
Icons
Delivery 2
These are reproductions of the corduroy 519s that Levi Straus and Co. produced in the
mid 1970s. They were slim, straight and had a higher rise. Unlike an ordinary pair of
Levi’s denim jeans, the 519 Cords had a zipper fly instead of buttons, bar tacks instead
of rivets, a white big “E” tab instead of a standard red tab, clean back pockets without
the Levi’s® Arcuate, and no watch pocket. The Levi’s® Vintage Clothing 1975 519 Cord is
true to the originals and comes in a fine 14-wale corduroy that has been washed down
for a soft and supple feel.
BACK
Cumin
DETAILS
1975 519® Cord

41. 54660-0001
Womens
Delivery 2
This short is an extensively customized version of the 1954 Levi’s® 501® Jean that has
been cut above the knee. Unlike a normal 501® Jean from that year, this one is made
with a denim that has a pink selvage, like the 701® Jeans from that era. It has been
heavily washed for an authentic look and it features a small red apple embroidery
on the waistband. It can be worn high on the waist for an hourglass silhouette or
oversized for a classic Levi’s® 501® Jeans short look.
BACK
Birdy
DETAILS
1954 501® cut off

42. 67505-0217
Icons
Delivery 2
The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s.
Unlike the 501® Jean, it has a zipper fly, is pre-shrunk and has a lower rise than a
traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and
features a big “E” tab and red selvage denim.
BACK
Splintered
1967 505® jean
DETAILS

43. 67505-0075
Icons
Delivery 2
The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s.
Unlike the 501® Jean, it has a zipper fly, is pre-shrunk and has a lower rise than a
traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and
features a big “E” tab and red selvage denim.
BACK
Splintered
1967 505® jean
DETAILS

44. 07205-0023
Icons
Delivery 2
This is one of the many versions Levi’s® made of the Western denim shirt, and certainly
the most classic. It’s from 1955, a time when Dude Ranches out West were popular for
East Coasters who wanted to learn how to be cowboys. It’s referred to as the Sawtooth
shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade.
It has mother of pearl snaps instead of buttons, is slim fitting, has authentic Western
yoke detailing and bears the Levi’s® Western Wear Label.
BACK
Bright Blue
DETAILS
1955 SAWTOOTH DENIM SHIRT

45. 07205-0024
Icons
Delivery 2
This is one of the many versions Levi’s® made of the Western denim shirt, and certainly
the most classic. It’s from 1955, a time when Dude Ranches out West were popular for
East Coasters who wanted to learn how to be cowboys. It’s referred to as the Sawtooth
shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade.
It has mother of pearl snaps instead of buttons, is slim fitting, has authentic Western
yoke detailing and bears the Levi’s® Western Wear Label.
BACK
Embroidery
DETAILS
1955 SAWTOOTH DENIM SHIRT

46. 19607-0001
Icons
Delivery 2
In the 1960s, velour wasn’t just reserved for theatre drapes and couch cushions. Many
brands of this era were offering clothes, both fancy and casual, in this plush velvet-
like fabric. The Levi’s® Vintage Clothing 1960s Velour shirt is a nod to this interesting
moment in American fashion. It is regular fitting and has one chest pocket. It features a
black and red horizontal pin stripe and has black cuffs, neck and hem rib.
BACK
Black Stripe
DETAILS
1960's Velour

47. 20801-0011
Icons
Delivery 1
Hardworking men in the early 1900s began wearing long sleeve, three-button cotton
shirts as a soft first layer under their hard working denim clothing. “The Henley” has
since been a staple of American work wear, produced by Levi’s® in a variety of fabrics
and fits, often times carrying the “Elesco” label. The 1920s Long Sleeve Henley from
Levi’s® Vintage Clothing is made from three different fabrics including quality cotton
linen that is dried and textured to look like jersey, a woven placket and herringbone
tape for the edges.
BACK
Milk White
DETAILS
1920's Long sleeve Henley

48. 30801-0044
Icons
Delivery 2
This tee was originally designed as an underwear garment for the Levi’s® “Bay
Meadows” children’s line of the 1930s and was most likely named after a San Francisco
area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit
shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from
a stubby, textured 100% cotton jersey and features the original Bay Meadows racing
horse-themed label.
BACK
Indigo
1930's Bay Meadows Tee

49. 30801-0043
Icons
Delivery 2
This tee was originally designed as an underwear garment for the Levi’s® “Bay
Meadows” children’s line of the 1930s and was most likely named after a San Francisco
area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit
shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from
a stubby, textured 100% cotton jersey and features the original Bay Meadows racing
horse-themed label.
BACK
Biking Red
1930's Bay Meadows Tee
DETAILS

50. 30801-0035
Icons
Delivery 1
This tee was originally designed as an underwear garment for the Levi’s® “Bay
Meadows” children’s line of the 1930s and was most likely named after a San Francisco
area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit
shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from
a stubby, textured 100% cotton jersey and features the original Bay Meadows racing
horse-themed label.
BACK
Milk White
1930's Bay Meadows Tee
DETAILS

51. 31960-0016
Icons
Delivery 2
In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by
introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The
Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt
with a high neckline and a chest pocket. Each season, it is offered in a selection of
exciting stripe patterns that reflect the palette of the seasonal collection.
BACK
Stripe 1 (Yellow)
DETAILS
1960's Striped tee

52. 31960-0017
Icons
Delivery 2
In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by
introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The
Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt
with a high neckline and a chest pocket. Each season, it is offered in a selection of
exciting stripe patterns that reflect the palette of the seasonal collection.
BACK
Stripe 2 (Black)
DETAILS
1960's Striped tee

53. 31960-0018
Icons
Delivery 2
In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by
introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The
Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt
with a high neckline and a chest pocket. Each season, it is offered in a selection of
exciting stripe patterns that reflect the palette of the seasonal collection.
BACK
Stripe 3 (Green)
DETAILS
1960's Striped tee

54. 40850-0046
Icons
Delivery 1
Americans had more opportunities for leisure in the 50s and with that came a more
relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic
tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100%
cotton and bears the original 50s-era Levi’s® Sportswear of California label.
BACK
Milk White
DETAILS
1950's Sportswear Tee

55. 40850-0047
Icons
Delivery 1
Americans had more opportunities for leisure in the 50s and with that came a more
relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic
tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100%
cotton and bears the original 50s-era Levi’s® Sportswear of California label.
BACK
Dark Grey Mele
DETAILS
1950's Sportswear Tee

56. 40850-0053
Icons
Delivery 1
Americans had more opportunities for leisure in the 50s and with that came a more
relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic
tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100%
cotton and bears the original 50s-era Levi’s® Sportswear of California label.
BACK
Pine Needle
DETAILS
1950's Sportswear Tee

57. 40850-0054
Icons
Delivery 1
Americans had more opportunities for leisure in the 50s and with that came a more
relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic
tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100%
cotton and bears the original 50s-era Levi’s® Sportswear of California label.
BACK
Honey
DETAILS
1950's Sportswear Tee

58. 40850-0055
Icons
Delivery 1
Americans had more opportunities for leisure in the 50s and with that came a more
relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic
tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100%
cotton and bears the original 50s-era Levi’s® Sportswear of California label.
BACK
Bossa Nova
DETAILS
1950's Sportswear Tee

59. 40850-0056
Icons
Delivery 2
Americans had more opportunities for leisure in the 50s and with that came a more
relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic
tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100%
cotton and bears the original 50s-era Levi’s® Sportswear of California label.
BACK
Black
DETAILS
1950's Sportswear Tee

60. 41412-0004
Icons
Delivery 2
This is a classic Baseball Tee from the “Bad News Bears” era with half-length contrast
sleeves, an easy fitting body and the Levi’s® Lazy L label.
BACK
Fog/Pineneedle
DETAILS
Baseball T-Shirt

61. 41412-0005
Icons
Delivery 2
This is a classic Baseball Tee from the “Bad News Bears” era with half-length contrast
sleeves, an easy fitting body and the Levi’s® Lazy L label.
BACK
Fog/Winsor Wine
DETAILS
Baseball T-Shirt

62. 60485-0031
Historic 501
Delivery 2
In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured
a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these
garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing repro-
duces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two
pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed
button down collar with chin strap.
BACK
Stripe Chambray
DETAILS
1920's Two pocket sunset shirt

63. 60485-0032
Historic 501
Delivery 2
In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured
a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these
garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing repro-
duces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two
pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed
button down collar with chin strap.
BACK
Indigo Stripes
DETAILS
1920's Two pocket sunset shirt

64. 60485-0033
Historic 501
Delivery 2
In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured
a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these
garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing repro-
duces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two
pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed
button down collar with chin strap.
BACK
Tiny Check
DETAILS
1920's Two pocket sunset shirt

65. 60576-0002
Historic 501
Delivery 2
In the 1950s, the rodeo became mainstream and Levi Strauss and Co. began to offer
fancier versions of its more traditional western wear for the rodeo stars and fans alike.
The slim fitted 50s Rodeo Shirt by Levi’s® Vintage Clothing is based on one of the more
notable styles from this time. It has embroidered roses on the front chest and back yolk
as well as white sateen piping on the collar placket, pocket flaps and cuff. It has pearl
shank buttons and three cuff buttons.
BACK
Black
DETAILS
1950's Rodeo Shirt

66. 60592-0031
Icons
Delivery 2
Born from Levi’s® Western Wear range, the Shorthorn shirt derived its name from the
Shorthorn bull depicted on the label. Created during a time when Levi’s® sponsored
rodeos all around America and proudly featured the “Saddleman” as its company icon,
the Shorthorn Shirt retained the bold colors and inventive check patterns of western
shirts, but was stripped of the flashy details that the rodeo circuit preferred to flaunt.
Constructed out of 100% cotton flannel, it featured two flap pockets, a shorter body
and a slightly boxy fit. A staple of the Levi’s® Vintage clothing collection, the 1950s
Shorthorn Shirt is offered in different variations each season, all based off of the
extensive examples in the Levi’s® Archives.
BACK
Green Check
1950's Shorthorn Shirt
DETAILS

67. 60592-0032
Icons
Delivery 1
Born from Levi’s® Western Wear range, the Shorthorn shirt derived its name from the
Shorthorn bull depicted on the label. Created during a time when Levi’s® sponsored
rodeos all around America and proudly featured the “Saddleman” as its company icon,
the Shorthorn Shirt retained the bold colors and inventive check patterns of western
shirts, but was stripped of the flashy details that the rodeo circuit preferred to flaunt.
Constructed out of 100% cotton flannel, it featured two flap pockets, a shorter body
and a slightly boxy fit. A staple of the Levi’s® Vintage clothing collection, the 1950s
Shorthorn Shirt is offered in different variations each season, all based off of the
extensive examples in the Levi’s® Archives.
BACK
Green Check
1950's Shorthorn Shirt
DETAILS

68. 65177-0005
Icons
Delivery 1
This is a reproduction of one of the iconic Longhorn Shirts that were part of Levi
Strauss and Co’s Western Wear collection in the 1950s. Like it’s brother, the Shorthorn
Shirt, it was designed for hard working ranchers and city slickers that wanted to be like
them. The Longhorn Shirt however was slimmer and longer and had a more pointed
collar. The Levi’s® Vintage Clothing 1950s Longhorn Shirt is has the same fit and
features as the original and comes in a lighter weight brushed cotton. It has coated
wood buttons and an interior label depicting a long horn bull that says “Authentic
Western Wear” on it.
BACK
Green
DETAILS
1950's Longhorn Shirt

69. 65960-0003
Icons
Delivery 1
A true piece of Americana, the 1960s Western Shirt is an exact replica of the wild
post-modern cowboy look that was in style in the time of “Easy Rider” and “Midnight
Cowboy”. Touted as being “soft as the glow of a Western sunset,” in the advertising of
the time, it is slim fitting, and has authentic Western details like square metal snaps
with glass in the center. The shoulders are narrow and it bears two patched pockets
with flaps as well as three-snap cuffs.
BACK
Bedford Fog
DETAILS
1960's Western Shirt

70. 65960-0004
Icons
Delivery 1
A true piece of Americana, the 1960s Western Shirt is an exact replica of the wild
post-modern cowboy look that was in style in the time of “Easy Rider” and “Midnight
Cowboy”. Touted as being “soft as the glow of a Western sunset,” in the advertising of
the time, it is slim fitting, and has authentic Western details like square metal snaps
with glass in the center. The shoulders are narrow and it bears two patched pockets
with flaps as well as three-snap cuffs.
BACK
Black
DETAILS
1960's Western Shirt

71. 94341-0001
ICONS
Delivery 2
This is a heavier-weight version of the classic Baseball Tee from the “Bad News Bears”
era. It has half-length contrast sleeves, an easy fitting body and the Levi’s® Lazy L
label. The body is constructed from a knitted red, white and blue baby fleece while the
sleeves and neck rib are in a contrasting solid blue. It is made from 100% cotton and is
stonewashed for extra softness.
BACK
Blue Sleeve
Baseball sweat
DETAILS

72. 94177-0011
Icons
Delivery 1
Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s,
when cotton jersey rose to prominence as a warm yet soft alternative to wool. The
Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium
weight fleece that has been slightly washed down for a soft hand and authentic look.
It is regular fitting and features saddle sleeves, a classic V insert on both the front and
back of the neck line, and features the Levi’s® Discus Sportswear label.
BACK
Dark Grey Melee
DETAILS
1950's Crew Sweatshirt

73. 94117-0021
ICONS
Delivery 2
Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s,
when cotton jersey rose to prominence as a warm yet soft alternative to wool. The
Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium
weight fleece that has been slightly washed down for a soft hand and authentic look.
It is regular fitting and features saddle sleeves, a classic V insert on both the front and
back of the neck line, and features the Levi’s® Discus Sportswear label.
Pine Needle
1950's Crew Sweatshirt
DETAILSBACK

74. 94117-0020
ICONS
Delivery 2
Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s,
when cotton jersey rose to prominence as a warm yet soft alternative to wool. The
Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium
weight fleece that has been slightly washed down for a soft hand and authentic look.
It is regular fitting and features saddle sleeves, a classic V insert on both the front and
back of the neck line, and features the Levi’s® Discus Sportswear label.
BACK
Winsor Wine
1950's Crew Sweatshirt
DETAILS

75. 94117-0020
ICONS
Delivery 2
Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s,
when cotton jersey rose to prominence as a warm yet soft alternative to wool. The
Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium
weight fleece that has been slightly washed down for a soft hand and authentic look.
It is regular fitting and features saddle sleeves, a classic V insert on both the front and
back of the neck line, and features the Levi’s® Discus Sportswear label.
BACK
Jet Black
1950's Crew Sweatshirt
DETAILS

76. 94177-0015
Icons
Delivery 1
Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s,
when cotton jersey rose to prominence as a warm yet soft alternative to wool. The
Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium
weight fleece that has been slightly washed down for a soft hand and authentic look.
It is regular fitting and features saddle sleeves, a classic V insert on both the front and
back of the neck line, and features the Levi’s® Discus Sportswear label.
BACK
Vaporous Grey
DETAILS
1950's Crew Sweatshirt

77. 70505-0115
Icons
Delivery 2
Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to
the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket,
given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The
Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967. It is made from
14oz preshrunk denim and has a slim tapered fit with two chest pockets, copper shank
buttons, side waist adjusters and a big “E” Red Tab.
BACK
Embroidery
1967 Type 3 Trucker jacket
DETAILS

78. 70505-0113
Icons
Delivery 2
Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to
the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket,
given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The
Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967. It is made from
14oz preshrunk denim and has a slim tapered fit with two chest pockets, copper shank
buttons, side waist adjusters and a big “E” Red Tab.
BACK
Black Cord
1967 Type 3 Trucker jacket
DETAILS

79. 70507-0052
Icons
Delivery 2
During the fast paced post-war days of the early 1950s, Levi’s® updated its original
denim jacket that had become synonymous with hard-wearing American work wear.
The Type II jacket retained the pleated front of the Type I, but included a second chest
pocket. Instead of a cinch back, the Type II had more sturdy and convenient waist
adjusters on the hip. The Levi’s® Vintage Clothing Type II Jacket is a faithful repro-
duction of the model from 1953. It’s made from Cone Mills red selvage denim, and has
traditional blanket lining for winter seasons.
BACK
Blanket Lined Rinse
1953 Type 2 jacket
DETAILS

80. 71972-0001
Icons
Delivery 2
Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to
the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket,
given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The
Levi’s® Vintage Clothing 70’s Sherpa Lined Trucker is based on the classic model first
introduced in ’67. It is made from a heavier weight denim and has a slim, tapered fit
with two chest pockets, copper shank buttons and side waist adjusters. This version is
specially equipped for cold winter weather. It has two hand-warmer pockets, the body
and collar are lined with soft sherpa, and the sleeves have a quilted lining.
BACK
Rinse
1970's sherpa lined trucker
DETAILS

81. Orange Tab
The Levi’s® brand first used the Orange Tab on
a line of affordable, slim-fitting jeans, jackets
and shirts designed for the Young Americans of
the 1960s and 70s. To this day, the Orange Tab
is synonymous with simple and clean design as
well as the free and easy spirit of the times.
Made in the USA, exactly as it was when it was
first introduced, the Levi’s® Vintage Clothing
Orange Tab collection revives this family of true
American classics and offers it up to a new
generation of rebels and revolutionaries.

82. 30605-0030
ORANGE TAB
Delivery 2
Stitched throughout with the strongest thread.” The 606® Jean was first introduced in
the late 1960s for a new generation of Levi’s fans that were looking for slimmer and
more stylish fits that wouldn’t break the bank. It is widely considered to be the original
skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle.
Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8
construction, a simple and more cost-effective method that involved fewer steps. It had
bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a
leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam
and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern
jean faithfully reproduces absolutely every element of the original. And every step of
the manufacturing process happens right here in the USA exactly as it did in the 60s
and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back
in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the big “E” orange tab on the back right pocket and
period-correct packaging.
Rigid
DETAILS
1960's 606® Jean
BACK

83. 30605-0031
ORANGE TAB
Delivery 2
Stitched throughout with the strongest thread.” The 606® Jean was first introduced in
the late 1960s for a new generation of Levi’s fans that were looking for slimmer and
more stylish fits that wouldn’t break the bank. It is widely considered to be the original
skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle.
Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8
construction, a simple and more cost-effective method that involved fewer steps. It had
bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a
leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam
and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern
jean faithfully reproduces absolutely every element of the original. And every step of
the manufacturing process happens right here in the USA exactly as it did in the 60s
and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back
in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the big “E” orange tab on the back right pocket and
period-correct packaging.
BACK
Medium
DETAILS
1960's 606® Jean

84. 30605-0037
ORANGE TAB
Delivery 2
Stitched throughout with the strongest thread.” The 606® Jean was first introduced in
the late 1960s for a new generation of Levi’s fans that were looking for slimmer and
more stylish fits that wouldn’t break the bank. It is widely considered to be the original
skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle.
Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8
construction, a simple and more cost-effective method that involved fewer steps. It had
bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a
leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam
and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern
jean faithfully reproduces absolutely every element of the original. And every step of
the manufacturing process happens right here in the USA exactly as it did in the 60s
and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back
in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the big “E” orange tab on the back right pocket and
period-correct packaging.
BACK
Stone Bleach
DETAILS
1960's 606® Jean

85. 30605-0038
ORANGE TAB
Delivery 2
Stitched throughout with the strongest thread.” The 606® Jean was first introduced in
the late 1960s for a new generation of Levi’s fans that were looking for slimmer and
more stylish fits that wouldn’t break the bank. It is widely considered to be the original
skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle.
Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8
construction, a simple and more cost-effective method that involved fewer steps. It had
bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a
leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam
and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern
jean faithfully reproduces absolutely every element of the original. And every step of
the manufacturing process happens right here in the USA exactly as it did in the 60s
and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back
in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the big “E” orange tab on the back right pocket and
period-correct packaging.
BACK
Black Overdye
DETAILS
1960's 606® Jean

86. 30606-0033
ORANGE TAB
Delivery 2
Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the
strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener-
ation of Levi’s® fans that were looking for slimmer and more stylish fits that wouldn’t
break the bank. It is widely considered to be the original skinny-fitting jean. Like other
Levi’s® Jeans with the Orange Tab, the 606® was made using Line 8 construction, a
simple and more cost-effective method that involved fewer steps. It had bar tacks
instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like
patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean
back pockets. This is a specially customized version of the iconic 606®, made by Levi’s®
Vintage Clothing especially for women. Like other Levi’s® Vintage Clothing Orange Tab
garments, it’s made in the USA using period-correct materials, details and construction
techniques. But this one features a lowered waist and an adjusted seat so that it is more
flattering for a woman’s curves. Everything else is true to the original. In partnership
with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—
Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by
sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric
on the same looms. The jeans are then constructed using the same technique and the
original pattern. Finally, all of the details are added to the garment including the big “E”
orange tab on the back right pocket and period-correct packaging.
BACK
Dark
DETAILS
1960's 606® Jean Customized

87. 30606-0042
ORANGE TAB
Delivery 2
Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the
strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener-
ation of Levi’s® fans that were looking for slimmer and more stylish fits that wouldn’t
break the bank. It is widely considered to be the original skinny-fitting jean. Like other
Levi’s® Jeans with the Orange Tab, the 606® was made using Line 8 construction, a
simple and more cost-effective method that involved fewer steps. It had bar tacks
instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like
patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean
back pockets. This is a specially customized version of the iconic 606®, made by Levi’s®
Vintage Clothing especially for women. Like other Levi’s® Vintage Clothing Orange Tab
garments, it’s made in the USA using period-correct materials, details and construction
techniques. But this one features a lowered waist and an adjusted seat so that it is more
flattering for a woman’s curves. Everything else is true to the original. In partnership
with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—
Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by
sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric
on the same looms. The jeans are then constructed using the same technique and the
original pattern. Finally, all of the details are added to the garment including the big “E”
orange tab on the back right pocket and period-correct packaging.
BACK
Stone Bleach
DETAILS
1960's 606® Jean Customized

88. 30606-0043
ORANGE TAB
Delivery 2
Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the
strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener-
ation of Levi’s® fans that were looking for slimmer and more stylish fits that wouldn’t
break the bank. It is widely considered to be the original skinny-fitting jean. Like other
Levi’s® Jeans with the Orange Tab, the 606® was made using Line 8 construction, a
simple and more cost-effective method that involved fewer steps. It had bar tacks
instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like
patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean
back pockets. This is a specially customized version of the iconic 606®, made by Levi’s®
Vintage Clothing especially for women. Like other Levi’s® Vintage Clothing Orange Tab
garments, it’s made in the USA using period-correct materials, details and construction
techniques. But this one features a lowered waist and an adjusted seat so that it is more
flattering for a woman’s curves. Everything else is true to the original. In partnership
with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—
Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by
sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric
on the same looms. The jeans are then constructed using the same technique and the
original pattern. Finally, all of the details are added to the garment including the big “E”
orange tab on the back right pocket and period-correct packaging.
BACK
Black Overdye
DETAILS
1960's 606® Jean Customized

89. 30607-0022
ORANGE TAB
Delivery 2
Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the
strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener-
ation of Levi’s fans that were looking for slimmer and more stylish fits that wouldn’t
break the bank. It is widely considered to be the original skinny-fitting jean. It sat right
at the hips and tapered from the side down to the ankle. Like other Levi’s Jeans with the
orange tab, the 606® Jean was made using Line 8 construction, a simple and more cost-
effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip
fly instead of buttons, a single thread color, a leather-like patch with black ink, copper
shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s®
Vintage Clothing version of this iconic modern jean faithfully reproduces absolutely
every element of the original. And every step of the manufacturing process happens right
here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the
producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing
recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the
correct yarns, using the exact pure indigo shade and weaving the fabric on the same
looms. The jeans are then constructed using the same Line 8 technique and the original
patterns. Finally, all of the details are added to the garment including the big “E” orange
tab on the back right pocket and period-correct packaging.
BACK
Black Overdye
DETAILS
1970's 607® Bootcut Jean

90. 30615-0011
ORANGE TAB
Delivery 2
“Straight Legs: Styled long and lean for fashion. Rugged, all cotton, pre-shrunk denim for
lasting comfort. Stitched throughout with the strongest thread.” After introducing a series
of skinny jeans, boot cuts and bell bottoms in the late 60s and early 70s, Levi Strauss
and Co. brought a more traditional straight-leg fit into the Orange Tab offering. The 615®
Jean, also known as “straight legs”, was an alternative take on the popular 505™ jean. It
sat at the hips, was roomy in the thigh, had a straight leg and the iconic Levi’s® “anti-fit”
in the seat. Like other Levi’s® Jeans with the orange tab, the 615® Jean was made using
Line 8 construction, a simple and more cost-effective method that involved fewer steps.
It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread
color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell
seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this flagship
fit faithfully reproduces absolutely every element of the original. And every step of the
manufacturing process happens right here in the USA exactly as it did in the 60s and
70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in
the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the little “e” orange tab on the back right pocket and period-
correct packaging.
BACK
Medium
DETAILS
1970's 615® Regular Fit

91. 30615-0013
ORANGE TAB
Delivery 2
“Straight Legs: Styled long and lean for fashion. Rugged, all cotton, pre-shrunk denim for
lasting comfort. Stitched throughout with the strongest thread.” After introducing a series
of skinny jeans, boot cuts and bell bottoms in the late 60s and early 70s, Levi Strauss
and Co. brought a more traditional straight-leg fit into the Orange Tab offering. The 615®
Jean, also known as “straight legs”, was an alternative take on the popular 505™ jean. It
sat at the hips, was roomy in the thigh, had a straight leg and the iconic Levi’s® “anti-fit”
in the seat. Like other Levi’s® Jeans with the orange tab, the 615® Jean was made using
Line 8 construction, a simple and more cost-effective method that involved fewer steps.
It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread
color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell
seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this flagship
fit faithfully reproduces absolutely every element of the original. And every step of the
manufacturing process happens right here in the USA exactly as it did in the 60s and
70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in
the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the little “e” orange tab on the back right pocket and period-
correct packaging.
BACK
Stone Bleach
DETAILS
1970's 615® Regular Fit

92. 30615-0014
ORANGE TAB
Delivery 2
“Straight Legs: Styled long and lean for fashion. Rugged, all cotton, pre-shrunk denim for
lasting comfort. Stitched throughout with the strongest thread.” After introducing a series
of skinny jeans, boot cuts and bell bottoms in the late 60s and early 70s, Levi Strauss
and Co. brought a more traditional straight-leg fit into the Orange Tab offering. The 615®
Jean, also known as “straight legs”, was an alternative take on the popular 505™ jean. It
sat at the hips, was roomy in the thigh, had a straight leg and the iconic Levi’s® “anti-fit”
in the seat. Like other Levi’s® Jeans with the orange tab, the 615® Jean was made using
Line 8 construction, a simple and more cost-effective method that involved fewer steps.
It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread
color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell
seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this flagship
fit faithfully reproduces absolutely every element of the original. And every step of the
manufacturing process happens right here in the USA exactly as it did in the 60s and
70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in
the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact medium-weight 12oz
open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo
shade and weaving the fabric on the same looms. The jeans are then constructed using
the same Line 8 technique and the original patterns. Finally, all of the details are added
to the garment including the little “e” orange tab on the back right pocket and period-
correct packaging.
BACK
Rigid
DETAILS
1970's 615® Regular Fit

93. 30684-0010
ORANGE TAB
Delivery 2
In the 1970s, Levi Strauss and Co. answered it's customers demand for ever bigger leg
openings by offering a series of flares and bell bottoms as part of its fashion-forward
Orange Tab line. The 684 was one of the most extreme fits of the time, often referred to
as the Big Bell or Elephant Bell. It had big back pockets, a flattering square-shaped
top block and, of course, extra large leg openings. Like other Levi’s Jeans with the
Orange Tab, the 684 was made using Line 8 construction, a simple and more cost-
effective method that involved fewer steps. It had bar tacks instead of copper rivets,
a zip fly instead of buttons, a single thread color, a leather-like patch with black ink,
copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The
Levi’s® Vintage Clothing version of legendary bell bottomed jean faithfully reproduces
absolutely every element of the original. And every step of the manufacturing process
happens right here in the USA exactly as it did in the 60s and 70s. In partnership with
Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s®
Vintage Clothing recreates the exact medium-weight 12oz preshrunk open-end denim by
sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on
the same looms. The jeans are then constructed using the same Line 8 technique and the
original patterns. Finally, all of the details are added to the garment including the big “E”
orange tab on the back right pocket and period-correct packaging.
BACK
Medium
DETAILS
1970's 684 Bell Bottom

94. 30684-0014
ORANGE TAB
Delivery 2
In the 1970s, Levi Strauss and Co. answered it's customers demand for ever bigger leg
openings by offering a series of flares and bell bottoms as part of its fashion-forward
Orange Tab line. The 684 was one of the most extreme fits of the time, often referred to
as the Big Bell or Elephant Bell. It had big back pockets, a flattering square-shaped
top block and, of course, extra large leg openings. Like other Levi’s Jeans with the
Orange Tab, the 684 was made using Line 8 construction, a simple and more cost-
effective method that involved fewer steps. It had bar tacks instead of copper rivets,
a zip fly instead of buttons, a single thread color, a leather-like patch with black ink,
copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The
Levi’s® Vintage Clothing version of legendary bell bottomed jean faithfully reproduces
absolutely every element of the original. And every step of the manufacturing process
happens right here in the USA exactly as it did in the 60s and 70s. In partnership with
Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s®
Vintage Clothing recreates the exact medium-weight 12oz preshrunk open-end denim by
sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on
the same looms. The jeans are then constructed using the same Line 8 technique and the
original patterns. Finally, all of the details are added to the garment including the big “E”
orange tab on the back right pocket and period-correct packaging.
BACK
Light
DETAILS
1970's 684 Bell Bottom

95. 32197-0001
ORANGE TAB
Delivery 2
This t-shirt was first introduced in the 1970’s with the design idea being American
Classics at a great price. The 1970’s tee is heavily washed for a soft feel, and fits slim.
Images are originals printed on a single jersey knit fabric.
BACK
Guarantee Ticket
DETAILS
1970's LEVI'S T-SHIRT

96. 32197-0002
ORANGE TAB
Delivery 2
This t-shirt was first introduced in the 1970’s with the design idea being American
Classics at a great price. The 1970’s tee is heavily washed for a soft feel, and fits slim.
Images are originals printed on a single jersey knit fabric.
BACK
Levi's Jeans
DETAILS
1970's LEVI'S T-SHIRT

97. 32197-0003
ORANGE TAB
Delivery 2
This t-shirt was first introduced in the 1970’s with the design idea being American
Classics at a great price. The 1970’s tee is heavily washed for a soft feel, and fits slim.
Images are originals printed on a single jersey knit fabric.
BACK
Batwing
DETAILS
1970's LEVI'S T-SHIRT

98. 32323-0001
ORANGE TAB
Delivery 2
Throughout the 60s and 70s, Levi Strauss and Company produced youthful and
affordable sportswear items to accompany its range of stylish Orange Tab jeans. The
Baseball Tee by Levi’s® Vintage Clothing is classic Orange Tab. It’s a three-quarter sleeve
easy fitting 100% cotton shirt with contrast sleeves, a ringer neck and a 70s-inspired
“Levi’s Jeans” graphic in all-American red, white and blue. It has been heavily washed
down for an authentic look and soft feel. This one has an orange Batwing logo on the
inside label.
Levi's Jean
DETAILS
1970's Baseball Tee
BACK

99. 66610-0001
ORANGE TAB
Delivery 2
The Levi’s® Chambray Shirt exemplifies the design aesthetic for the period: a basic, high
–quality piece that’s mutlifunctional. This shirt features a regular fit, pocket flaps with
buttons, Western yoke details and a large collar. Manufactured in the US of 100% cotton
chambray, the shirt features orange thread throughout and an Orange Tab button on
front pockets.
BACK
Rinse
DETAILS
1960's CHAMBRAY SHIRT

100. 66610-0002
ORANGE TAB
Delivery 2
The Levi’s® Chambray Shirt exemplifies the design aesthetic for the period: a basic, high
–quality piece that’s mutlifunctional. This shirt features a regular fit, pocket flaps with
buttons, Western yoke details and a large collar. Manufactured in the US of 100% cotton
chambray, the shirt features orange thread throughout and an Orange Tab button on
front pockets.
BACK
Bleach
DETAILS
1960's CHAMBRAY SHIRT

101. 66710-0001
ORANGE TAB
Delivery 2
The 1970’s saw denim becoming a popular choice in clothing and this translated to
items beyond pants. The Levi’s Denim Shirt features All-American details: the fabric is
Cone Mills Denim, woven in the United States; a a classic Western silhouette; regular fit
including pocket flaps with Levi’s ® arcuate and snap closures, Western yoke and a large
collar. Manufactured in the US of a medium weight 100% cotton Sawtooth denim, the
shirt features orange thread throughout and an Orange Tab label.
BACK
Rinse
DETAILS
1970's LEVI'S Denim Shirt

102. 66710-0002
ORANGE TAB
Delivery 2
The 1970’s saw denim becoming a popular choice in clothing and this translated to
items beyond pants. The Levi’s Denim Shirt features All-American details: the fabric is
Cone Mills Denim, woven in the United States; a a classic Western silhouette; regular fit
including pocket flaps with Levi’s ® arcuate and snap closures, Western yoke and a large
collar. Manufactured in the US of a medium weight 100% cotton Sawtooth denim, the
shirt features orange thread throughout and an Orange Tab label.
BACK
Black Overdye
DETAILS
1970's LEVI'S Denim Shirt

103. 66710-0003
ORANGE TAB
Delivery 2
The 1970’s saw denim becoming a popular choice in clothing and this translated to
items beyond pants. The Levi’s Denim Shirt features All-American details: the fabric is
Cone Mills Denim, woven in the United States; a a classic Western silhouette; regular fit
including pocket flaps with Levi’s ® arcuate and snap closures, Western yoke and a large
collar. Manufactured in the US of a medium weight 100% cotton Sawtooth denim, the
shirt features orange thread throughout and an Orange Tab label.
BACK
Double Trouble
DETAILS
1970's LEVI'S Denim Shirt

104. 71970-0002
ORANGE TAB
Delivery 2
Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the
501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given
the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” In the 1970s,
Levi Strauss and Company began making a more affordable “Orange Tab” version of the
iconic Trucker Jacket. It was slightly slimmer and, like Orange Tab jeans, it was made
using Line 8 construction, a simple and more cost-effective method that involved fewer
steps. It had bar tacks instead of copper rivets, a single thread color, a leather-like patch
with black ink and copper shanks. This is a special version of the Orange Tab Trucker,
downsized and cropped specifically for Women by Levi’s® Vintage Clothing. Other than
the change in fit, everything else is true to the original and every step of the manufac-
turing process happens right here in the USA exactly as it did in the 60s and 70s. In
partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s
and 70s—Levi’s® Vintage Clothing first recreates the exact preshrunk denim by sourcing
the correct yarns, using the exact pure indigo shade and weaving the fabric on the same
looms. The jeans are then constructed using the same Line 8 technique and the original
patterns. Finally, all of the details are added to the garment including the little “e” orange
tab on the left chest pocket and period-correct packaging.
BACK
Medium
DETAILS
1970's Trucker Jacket

105. 72351-0001
ORANGE TAB
Delivery 2
Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the
501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given
the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” In the 1970s,
Levi Strauss and Company began making a more affordable “Orange Tab” version of the
iconic Trucker Jacket. It was slightly slimmer and, like Orange Tab jeans, it was made
using Line 8 construction, a simple and more cost-effective method that involved fewer
steps. It had bar tacks instead of copper rivets, a single thread color, a leather-like patch
with black ink and copper shanks. The Levi’s® Vintage Clothing version of the Orange Tab
Trucker faithfully reproduces absolutely every element of the original. And every step of
the manufacturing process happens right here in the USA exactly as it did in the 60s and
70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the
60s and 70s--Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end
denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the
fabric on the same looms. The jacket is then constructed using the same technique and
the original pattern. Finally, all of the details are added to the garment including the little
“e” orange tab on the left chest pocket and period-correct packaging.
BACK
Medium
DETAILS
1970's Trucker Jacket

106. 97766-0001
ORANGE TAB
Delivery 2
Graphic prints and catchy slogans were the essence of the 1960’s and 1970’s. An exact
replica from the archival original, artwork stating, “Good Guys Wear Levi’s” printed on
the Levi’s® 1970’s Sweatshirt features a raglan sleeve with matching ribbing on neckline,
cuffs and hemline, slim-fitting.
BACK
Blue Mele
DETAILS
1970's Levi's Sweatshirt

107. 97766-0002
ORANGE TAB
Delivery 2
Graphic prints and catchy slogans were the essence of the 1960’s and 1970’s. An exact
replica from the archival original, artwork stating, “Good Guys Wear Levi’s” printed on
the Levi’s® 1970’s Sweatshirt features a raglan sleeve with matching ribbing on neckline,
cuffs and hemline, slim-fitting.
BACK
Red Mele
DETAILS
1970's Levi's Sweatshirt

108. Boomtown

109. 19640-0002
Boomtown
Delivery 3
In 1964, Levi Strauss and Co. introduced a wrinkle-resistant trouser that was wearable
straight out of the dryer and never needed ironing. Eventually the pants that “stayed
pressed” became synonymous with punk and mod style, but they were first adopted
by the slickly dressed music lovers of Detroit during the Mo Town era. They were slim
fitting and always looked sharp, especially when paired with a knit sweater and a hand-
me-down leather jacket. The Levi’s® Vintage Clothing 1964 Sta Prest Trousers come
in a warm and super soft thin wale corduroy that's perfect for those cold Midwestern
nights. They have a zipper fly and a trouser-style waistband.
BACK
Windsor Wine
DETAILS
1964 Sta Prest Trousers

110. 19640-0001
Boomtown
Delivery 3
In 1964, Levi Strauss and Co. introduced a wrinkle-resistant trouser that was wearable
straight out of the dryer and never needed ironing. Eventually the pants that “stayed
pressed” became synonymous with punk and mod style, but they were first adopted
by the slickly dressed music lovers of Detroit during the Mo Town era. They were slim
fitting and always looked sharp, especially when paired with a knit sweater and a hand-
me-down leather jacket. The Levi’s® Vintage Clothing 1964 Sta Prest Trousers come
in a warm and super soft thin wale corduroy that's perfect for those cold Midwestern
nights. They have a zipper fly and a trouser-style waistband.
BACK
Navy
DETAILS
1964 Sta Prest Trousers

111. 19609-0001
Boomtown
Delivery 3
In 1958, Levi Strauss and Co. introduced Spikes, polished cotton pants for men and
children with a fit that was inspired by a railroad spike and a color scheme taken from
Jello flavors: Lemon, Lime and Orange. Unfortunately, Spikes never caught on and
the Brand was forced to discontinue the line. A few years later, they came up with an
ingenious way to deal with the leftover Spikes that didn’t sell: Over dye them in more
conservative colors and re-release them. These Levi’s® Vintage Clothing 1960s Spikes
Super Slim pants come in two dark colors, like they would have the second time around
in the early 60s. They have slanted front pockets, a zipper fly, squared off pockets
without arcuates and a black big “E” tab with gold lettering.
BACK
Black
DETAILS
1960's Spikes Super slim

112. 19609-0001
Boomtown
Delivery 3
In 1958, Levi Strauss and Co. introduced Spikes, polished cotton pants for men and
children with a fit that was inspired by a railroad spike and a color scheme taken from
Jello flavors: Lemon, Lime and Orange. Unfortunately, Spikes never caught on and
the Brand was forced to discontinue the line. A few years later, they came up with an
ingenious way to deal with the leftover Spikes that didn’t sell: Over dye them in more
conservative colors and re-release them. These Levi’s® Vintage Clothing 1960s Spikes
Super Slim pants come in two dark colors, like they would have the second time around
in the early 60s. They have slanted front pockets, a zipper fly, squared off pockets
without arcuates and a black big “E” tab with gold lettering.
BACK
Cumin
DETAILS
1960's Spikes Super slim