1. 1773 River Watch Blvd
Tarpon Springs, FL 34689
C: (804) 678-9986
Lety7769@verizon.net
LeticiaA.Sisterman
Professional
Summary
 Top sales professional with 20 years of progressive experience within the packaging industry
 Expertise in consultative sales with domestic and international business owners and decision-makers,
while leveraging core strengths, maintaining long-term client relationships, and increasing profitability
and productivity
 Bilingual with extensive experience in developing sales strategies, competitive analysis, and managing
all aspects of daily business operations
Professional
Experience
Berry Plastics Corporation
Evansville, IN / Based in Florida Sept 2012-Aug 2015
Territory Sales Manager – Converter, Specialty & Industrial Division
 Manage all new and continuing sales and marketing for sealant & barrier films and
coated/laminated product for Southeast US region and Mexico
• Account base includes large converter companies that serve as customers, as well as
competitors in the market, and domestic and international end-users in the food, medical,
personal care, pet care, and industrial markets
• Participant of multi-market team for 2 international end-user accounts, developing sales
strategies across all market segments to maximize business growth; $20+ million volume
potential
• Manage $15 million book of accounts in the flexible packaging industry
 Develop key strategies to maximize sales & profitability
• Sustainable & solution-focused sales approach
• Negotiate contracts, payment terms, credit terms, pricing and rebate programs, confidentiality
agreements, and volume commitments; resulting in 7% margin improvement
• Create custom business plans for each account & develop powerful PowerPoint & verbal
sales presentations & proposals to build interest & ensure sales success
 Retain existing clients through consultative sales visits, up-sells, new product developments and
exceptional customer service
• Research client needs & provide packaging options for each customer; including graphic and
package design, samples for customer trials, and product modifications specific to end-use
application
• Consult with internal and customer technical managers to provide best film or substrate to
meet packaging needs
 Meet clients’ needs with a solution-focused sales approach concentrating on value, not price.
• Expertise in handling objections and salvaging wavering accounts; including successfully
implementing price increases, and regaining $1.2million of lost business due to QC issues,
which led to new business growth of 83% at this account
• Continuous lead development to manage and replace business churn due to transactional
accounts, competitive pressure, and technological advances in industry, resulting in
$3+million of new business

2. Reynolds Packaging LLC /Alcoa /Reynolds International
Richmond, VA Oct 1995-May 2012
Territory Sales - Industrial Films & Pharmaceutical Packaging Feb 2007-May 2012
 Maintain balance of new business opportunities along with current business retention and
penetration for shrink film product & services in Northeast & Midwest territories, and
pharmaceutical packaging products in the Northeast
• Assigned territory grew from 3 states to 13+states, $4-5 million territory within first year
• Manage $13 million book of accounts in the pharmaceutical packaging industry
• Successful implementation of price increases and product consolidations, resulting in
increase in margins by 5% in 2009, and 7% over 2010-11 in a declining business segment
• Continuous competitive analysis to determine strategies in product placement, resulting in
over $500k of business switched over from competition
 Build new business by cultivating interest & instant rapport through telemarketing, distributor visits
in territory, and various trade shows
• Develop quotations & proposals, including negotiating credit terms, to ensure sales close;
Closed over 20 new pieces of business, resulting in over $1.3 million revenue
• Active participant in presenting & demonstrating products at key trade shows in NYC,
Philadelphia, Chicago, and Mexico City; Pack Expo & Expo Pharma
 Devise effective technical sales solutions to maximize interest & client satisfaction with new leads
and existing customers
• Play a key role in penetrating new & existing markets in development; specifically the
emerging cook-in nylon market with 500k-lb market potential
• Drive sales through prospecting, outbound phone calls, and internet searches to maximize
market presence
• Leverage technical team’s strengths to capitalize on new revenue potential
Pricing Specialist – Flexible Packaging Division April 2006-Jan 2007
 Develop and maintain pricing documents for all Flexible Packaging accounts and contracts in support
of all Sales and Customer Service Representatives, including set-up of pricing modules for deviations,
price changes, and renewal of contract expirations
 Troubleshoot and resolve Order Management issues and tasks related to order entry, pricing, and
planning situations resulting from the Oracle software implementation and update of business
processes for 13 Customer Service Representatives and 15 top accounts within the business unit
 Develop appropriate metric strategy, and gather and measure statistical Order Management data
through software queries to provide, daily, weekly, and monthly Metric Reports reflecting the business
activity of the Customer Service and Inside Sales group to business managers
 Implementation of new Order-to-Cash business processes and software, including test instances and
training, in a team setting with marketing, purchasing, manufacturing, planning, shipping, and finance
business managers, gaining exposure to all facets of the flexible packaging business
 Continuous training and support of 13 CSR’s through 3-4 mos of stabilization of the Oracle system

3. Sales Service Representative – Flexible Packaging Division Oct 1995-March 2006
 Manage 23 international Consumer/Foodservice accounts; $75 million +, as well as $80 million
account, Philip Morris, largest in division; including order entry, participation in new product trial
processes, expediting deliveries when necessary, regulating inventory levels, and reviewing invoicing
and quality issues
 Coordinate customer orders between production control, shipping, sales, buyers and planners in order
to meet customer requirements on product availability, sales, prices, and delivery in both Spanish and
English for domestic & international accounts
 Participate in product launches of large pharmaceutical customer, including site visits to Puerto Rico
with Sales to develop order management procedures
 Provide quotations and credit terms on prospective orders; increased sales and reduced excess
inventory by 20% by negotiating terms with customers on over-aged and over-produced material on
hand
Education
 Originated business process and procedures of Mexican consignment warehouse which ensured one
day turnaround on all orders
 Evaluated and improved processes for tracking inquiries, quotations, and orders; recommendations
reduced transaction time up to 40%
Virginia Commonwealth University May 1992
 Bachelor of Science in Business Administration – Marketing
University of Richmond & VCU Dec 1998-2000
 Continuing Education – International Business, Imports and Exports
- Participated in export/import training program, as well as took courses at University of Richmond and
Virginia Commonwealth University as part of continuing studies
Skills &
Activities  Language: Bi-lingual, English / Spanish fluency; also studying conversational Brazilian Portuguese
through AMA program
 Proficiency in MS Word, MS Excel, MS PowerPoint, Outlook, Oracle systems, and Lotus Notes
 Hard-working, loyal, and committed to the success of the company
 Previous member and active participant of the Greater Richmond Alcoa Women’s Network (GRAWN)
for the development and advancement of women leaders through networking and communications
References Available Upon Request