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SOCIAL MEDIA
HOW TO CREATE A
WWW.BECOMEABLOGGER.COM
STRATEGY FOR YOUR BLOG
Be social and
CONNECT with your
audience (or potential
audience)
Share valuable
content
Get people to your
blog/business/p...
Create GOOD CONTENT
that’s optimized for
your audience (and
search engines)
Curating Content Optimize your blog
WWW.BECOME...
Optimize your social
media profiles
Optimize your
brain
Determine how much
time you will spend on
Social Media.
WWW.BECOME...
Be EFFICIENT -
Strike while the
iron is hot!
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
CHOOSE your NETWORK
Where is your audience most likely to engage with your content?
Choose one prim...
Be EFFICIENT -
Strike while the
iron is hot!
WWW.BECOMEABLOGGER.COM
CHOOSE your NETWORK
PROSCONS
The catch-all network - over 1.5B members.
Photos, videos, status updates, check ins,
everything!
FACEBOOK TWITTE...
WWW.BECOMEABLOGGER.COM
Social Media Tools
facebook
SCHEDULER
Scheduling Software / App
WWW.BECOMEABLOGGER.COM
Determining Social Media Frequency Tracking Social Media
UTM Tracking
Google Analytics
Facebook
Ins...
More details on this at BECOMEABLOGGER.COM
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How to Create a Social Media Strategy for Your Blog

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Do you have a social media marketing strategy for your blog? Or does the mere thought overwhelm you? Discover how to create the right strategy for your blog.

Veröffentlicht in: Soziale Medien
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How to Create a Social Media Strategy for Your Blog

  1. 1. SOCIAL MEDIA HOW TO CREATE A WWW.BECOMEABLOGGER.COM STRATEGY FOR YOUR BLOG
  2. 2. Be social and CONNECT with your audience (or potential audience) Share valuable content Get people to your blog/business/product/ service/EMAIL LIST @ WWW.BECOMEABLOGGER.COM GOALS on Social Media
  3. 3. Create GOOD CONTENT that’s optimized for your audience (and search engines) Curating Content Optimize your blog WWW.BECOMEABLOGGER.COM Setting the FOUNDATION
  4. 4. Optimize your social media profiles Optimize your brain Determine how much time you will spend on Social Media. WWW.BECOMEABLOGGER.COM
  5. 5. Be EFFICIENT - Strike while the iron is hot! WWW.BECOMEABLOGGER.COM
  6. 6. WWW.BECOMEABLOGGER.COM CHOOSE your NETWORK Where is your audience most likely to engage with your content? Choose one primary network (This will be where you spend most of your time) Choose one secondary Which platform do you see yourself having the most fun with?
  7. 7. Be EFFICIENT - Strike while the iron is hot! WWW.BECOMEABLOGGER.COM CHOOSE your NETWORK
  8. 8. PROSCONS The catch-all network - over 1.5B members. Photos, videos, status updates, check ins, everything! FACEBOOK TWITTER PINTEREST INSTAGRAM For broadcasting and connecting Online scrapbooking and sharing social media site Your audience is DEFINITELY there. You’re probably already used to using Facebook You can target EXACTLY who you want to reach They have figured out mobile Following rather than friending Easier access to people Hashtags Visually organize content Visual road map of your content Content lives forever Powerful search Primarily mobile High engagement with photos Hashtags help discoverability Location-based discoverability There is significantly more competition. Pay to play - organic reach is not what it used to be A lot of noise Lower engagement Unpredictable future Link in bio only Photo sharing social media site. Discussion and community development is weak
  9. 9. WWW.BECOMEABLOGGER.COM Social Media Tools facebook SCHEDULER Scheduling Software / App
  10. 10. WWW.BECOMEABLOGGER.COM Determining Social Media Frequency Tracking Social Media UTM Tracking Google Analytics Facebook Insights
  11. 11. More details on this at BECOMEABLOGGER.COM

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