Have you ever wondered how to build a membership site? Not just any membership site - a successful one? This is the post that will help you do just that.
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How to Build a Membership Site: a Comprehensive Guide
1. H w to Bu ld a
Membership Site:
a Comprehensive Guide
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2. WHY build a
membership site?
Provide consistent value
to your members
Build a strong community
Recurring income
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3. The
challenges:
You have to provide
CONSISTENT VALUE
Retention - Biggest struggle
Customer service
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4. - Content Management System
aMember - Membership Software
- Payment processing
- General email communication
- Handles membership-related email
acebook Group - Community engagement
- Video hosting
My top
recommended tools:
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5. EventON - Schedule
Frontend Checklist - Create a member checklist
Swiftype search - Customizable search engine
Miscellaneous
plugins:
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6. Before building your
membership site:
What value will you provide?
How will you provide that value?
Who is your ideal customer?
What struggles will your customers encounter?
How can you help them overcome those struggles?
Think through these questions or conduct a survey
(better).
?
?
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8. The Onboarding
Process (Orientation)
Critical to member retention
Create immediate onboarding process
Get them to take action immediately.
signmeup
Front-load value in the first month
Provide something extra during the first month
The extra should help simplify (K.I.S.S.)
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9. Communication
Helps nurture the relationship
Use email to communicate regularly
Weekly updates
What’s happening in the membership
What’s coming up
Highlight and congratulate successes
Event reminders
Very important part of
the process
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10. Engaging your members:
To engage others, you must be engaged and engaging.
Check in regularly
Ask questions
Get members involved in a process (regularly)
Examples:
Posting weekly goals
Daily writing challenge
Mastermind groups
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11. Conducting Surveys
Soon after they enter - What are
you struggling with?
After 1 month - Feedback on the
program
Helps you to make the right improvements
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