With sites like Periscope, Meerkat and Blab setting the stage for the live streaming craze, Facebook has now released Facebook Live video. Discover how bloggers can use this to their advantage.
2. Why LIVE STREAMING took off in 2015:
Smartphones are commonplace.
It was easy.
Integration of Periscope with Twitter.
Celebrities.
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3. LIVE
Why Facebook Live is a thing:BIG
It's on Facebook
1.6B total users
1.4B Mobile users
Over 1B daily active users.
900M daily active mobile users
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4. LIVE
Reach
VS
Video Mode
Discovery
Social Proof
1.6 Billion
Square video
10 Million+
Landscape
and Portrait
Friends and friends of
friends via sharing
Followers and friends of
followers via sharing. Feed and
search.
Likes Hearts
FACEBOOK
LIVE
PERISCOPE
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5. It’s on Facebook - most bloggers' favorite social network.
More people. More engagement.
The ability to scroll through comments.
Lives on your timeline indefinitely
Real names policy reduces trolling.
You can edit your video info after the fact
So, why is Facebook Live ?COOL-er
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(videos and
comments)