Pet care-in-italy euromonitor

Pet Care in Italy

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Pet Care in Italy

Date: January 16, 2013
Pages: 63
Price: US$ 1,900.00
ID: PA5CEECE363EN

Pet care was one of the few industries which managed to grow and show dynamism in Italy during the
second half of the review period. This growth came in spite of the economic turmoil which has been
affecting almost the whole of Europe since late 2008. Indeed, manufacturers remained quite active
throughout the recession, challenging consumers with new and expensive premium products featuring
higher levels of premium ingredients and value-added benefits. Despite the less favourable performance
of...

Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of
the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis
of key factors influencing the market - be they new product developments, distribution or pricing issues.
Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

WHY BUY THIS REPORT?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business
reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai,
Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts
worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.

Table of Content
Executive Summary
Pet Care Continues To Clock Positive Value Growth
Premiumisation and Hypersegmentation
Nestle and Mars Hold Their Grip Overall in Pet Care
Pet Shops and Pet Superstores Extend Their Presence
Growth Expected Thanks To the Humanisation Trend
Key Trends and Developments
Pet Care Sales Weather An Unpromising Economy
Pet Humanisation Brings Health and Wellness To the Agenda
Popularity of Wet Dog and Cat Food on the Rise
Distribution Landscape Affected by Hypersegmentation
Multinationals' Strategies in Italy

Pet Care in Italy 2

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Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Penetration of Private Label by Category 2006-2011
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Giuntini SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 2 Giuntini SpA: Key Facts
Summary 3 Giuntini SpA: Operational Indicators
Company Background
Production
Summary 4 Giuntini SpA: Production Statistics 2011
Competitive Positioning
Summary 5 Giuntini SpA: Competitive Position 2011
Hill's Pet Nutrition SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 6 Hill's Pet Nutrition SpA: Key Facts
Company Background
Production
Summary 7 Hill's Pet Nutrition SpA Competitive Position 2011
Mars Italia SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 8 Mars Italia SpA: Key Facts
Summary 9 Mars Italia SpA: Operational Indicators
Company Background
Production
Summary 10 Mars Italia SpA: Competitive Position 2011
Maxi Zoo Italia SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 11 Maxi Zoo Italia SpA: Key Facts
Summary 12 Maxi Zoo Italia SpA: Operational Indicators

Pet Care in Italy 3

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Internet Strategy
Company Background
Private Label
Summary 13 Maxi Zoo Italia SpA: Private Label Portfolio
Summary 14 Maxi Zoo Italia SpA: Competitive Position 2011
Monge & C SRL in Pet Care (italy)
Strategic Direction
Key Facts
Summary 15 Monge & C Srl: Key Facts
Company Background
Production
Summary 16 Monge & C Srl: Production Statistics 2011
Summary 17 Monge & C Srl: Competitive Position 2011
Nestle Purina Pet Care Italia SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 18 Nestle Purina Pet Care Italia SpA: Key Facts
Summary 19 Nestle Purina Pet Care Italia SpA: Operational Indicators
Company Background
Summary 20 Nestle Purina Pet Care Italia SpA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2007-2012
Table 20 Cat Population 2007-2012
Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 22 Sales of Cat Food by Category: Volume 2007-2012
Table 23 Sales of Cat Food by Category: Value 2007-2012
Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 26 Sales of Premium Cat Food by Category: Value 2007-2012
Table 27 Cat Food Company Shares 2007-2011
Table 28 Cat Food Brand Shares 2008-2011
Table 29 Cat Treats Brand Shares 2008-2011
Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Summary 21 Cat Food by Price Band 2011
Headlines
Trends
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2007-2012
Table 35 Dog Population 2007-2012
Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 37 Sales of Dog Food by Category: Volume 2007-2012

Pet Care in Italy 4

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Table 38 Sales of Dog Food by Category: Value 2007-2012
Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 40 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 41 Sales of Premium Dog Food by Category: Value 2007-2012
Table 42 Dog Food Company Shares 2007-2011
Table 43 Dog Food Brand Shares 2008-2011
Table 44 Dog Treats Brand Shares 2008-2011
Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 22 Dog Food by Price Band 2011
Headlines
Trends
Prospects
Category Indicators
Table 49 Other Pet Population 2007-2012
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2007-2012
Table 51 Sales of Other Pet Food by Category: Value 2007-2012
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 54 Bird Food Brand Shares 2008-2011
Table 55 Fish Food Brand Shares 2008-2011
Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2007-2012
Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017

Pet Care in Italy 5

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