MED DEVICE ASIA is the only high level platform in Asia to showcase innovative ideas, trends in partnerships with public sector and clinicians and to network with experts and industry leaders to find out about regulatory updates, investment opportunities, product development and market access.

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International Marketing Partner:
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www.meddeviceasia.com
Life
Sciences
IBC
LIFE SCIENCES
28 - 31 October 2014 | PARKROYAL on Beach Road, Singapore
MedDeviceAsiaPromoting Innovation to Exploit Opportunities in Asia's Growing Markets
The Only High Level Medical Device Conference Dedicated to
Innovation, Investment & Market Growth in Asia
Featuring Insights from:
PRE-CONFERENCE WORKSHOPS 28 OCTOBER 2014
[A] Strategic Approach to Device Marketing
[B] Connected Devices
POST-CONFERENCE WORKSHOPS 31 OCTOBER 2014
[C] Regulatory Approvals & Requirements For
Global Success
[D] China’s Medical Device Market
A/Prof TAN Sze Wee
Deputy Executive Director,
Biomedical Research Council,
Agency for Science, Technology
and Research (A*STAR), Singapore
Lisse-Lotte Hermansson
Director Health Economics,
ImmunoDiagnostics,
Thermo Fisher Scientific,
Sweden
Dr Bhuwnesh Agrawal
Chief Medical Officer and
Head of Pharma Partnership,
Vela Diagnostics, Singapore
Key Themes:
Trend-Spotting and Regulatory
Updates
Opportunities for Investment and
Collaboration
Telehealth & Connected Devices
Advancing Innovation
Medical Device R&D in Asia
Manufacturing and Scale Up
Marketing and Distribution
Alok Mishra
Vice President Asia Pacific
– Strategic Business Systems,
Johnson & Johnson Medical Asia Pacific
Sundeep Lal
Vice President, Strategy, BD and
Business Model Innovation,
Medtronic International
Prof Ho Khek Yu Lawrence
Professor, & Senior Consultant,
Department of Medicine, National
University Health System;
Founder, Endomaster, Singapore;
Founder, Endofotonics, Singapore
Supporting Associations:

2. 9:00 Chairman’s Welcome and Opening Remarks
Timothy Low, Vice President, Covidien, Singapore
Trend-Spotting and Regulations
Updates
9:10 Industry Overview: Challenges and Opportunities in
Asia’s Medical Device Industry
• Environmental trends in the region
• Medical Device Stakeholders : 4A-5P model for market
analysis
• Key challenges in commercializing innovative medical
devices in Asia
Alok Mishra, Vice President Asia Pacific – Strategic Business
Systems, Johnson & Johnson Medical Asia Pacific
9:50 Challenges and Opportunities in Diabetes Care
• Trends in diabetes care
• Challenges and opportunities for growth
• New business models and driving patient outcomes
Sundeep Lal, Vice President, Strategy, BD and Business Model
Innovation, Medtronic International, Singapore
10:30 Morning Networking and Refreshment Break
11:00 Global Product Development: Navigating Stricter
Regulations
• Global regulatory trends and why planning early is key
to success
• Regulatory update on the new medical device law in
China
• Current market drivers and upcoming trends in China
• How to succeed in global markets
Seth Goldenberg, Senior Principal Scientist, NAMSA, former
Regulatory Chemist, U.S. FDA
11:40 Malaysia: Updates on Medical Device Regulations
• What brought the country into Device regulations?
• Comparison of the regulations to the peer countries
• Brief overview on the regulation and Statutory Body
formation
• How is implementation progressing?
• Challenges and innovations faced by the regulatory
agency
Sasikala DeviThangevelu, SeniorPrincipalAssistantDirector,
Medical Device Authority, Malaysia
Opportunities for Investment and
Collaboration
12:20 Executive Dialogue: Singapore Story on Private Sector
Initiative and Government Support
Timothy Low, Vice President, Covidien, Singapore
_______________________________________________________________________________________________________________
A/Prof TAN Sze Wee, Deputy Executive Director, Biomedical
Research Council, Agency for Science, Technology and
Research (A*STAR), Singapore
13:00 Networking Lunch
CONFERENCE DAY ONE
29 October 2014, Wednesday
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.meddeviceasia.com
KEYNOTEPANELDISCUSSION
GOVERNMENTADDRESS
14:20 Investment Appetite for Medical Devices in Asia
• Licensing and M&A activities in the region
• Looking at companies excelling in niche markets
• Interest in secondary care
• What is required to ensure success in partnership?
Moderator:
Salman Bokhari, Managing Director, Sidrapex, Singapore
Panelists:
Hareesh Nair, Partner, Quadria Capital, Singapore
Viren Mahurkar, Managing Partner, Hitchinrock Advisors,
Singapore
Dr Kevin Koh, Partner & Vice President, MZ Advisory,
Singapore
Arjun Oberoi, Principal, Actis Capital, Singapore
Connected Devices
15:10 Developments in Telehealth
• When is a telehealth device a medical device?
• Bringing together software technologies, telehealth and
devices
• Ensuring successful telemedicine projects with the right
medical device
Ashvanni Srivastava, Director, Synergie Health, Singapore
15:50 Afternoon Networking and Refreshment Break
Advancing Innovation in Medical Device
16:20 Clinician-Innovator’s Perspective:The Biggest Challenge
inDevelopingandSuccessfullyBringingDevicetoMarket
• Our challenge beyond investment
• Change of culture and mind-set among the team
• Journey to getting an idea moving
Prof Ho Khek Yu Lawrence, Professor, & Senior Consultant,
DepartmentofMedicine, NationalUniversityHealthSystem;
Founder, Endomaster, Singapore; Founder, Endofotonics,
Singapore
16:50 Snapshots of Some of the Region’s Most Promising
Innovations in Medical Device
Each presenter will give a 10-minute pitch on their innovation
followed by comments from an expert panel on commercial
viability, regulatory approval and technical feasibility.
Presentors:
Michael Pang, Managing Director, Winner Sg
Bryce Liu, Inventor, Taiwan
_______________________________________________________________________________________________________________
With Comments and Feedback from a Panel of Leading
Industry Experts
Hareesh Nair, Partner, Quadria Capital, Singapore
Lisse-Lotte Hermansson, Director Health Economics,
ImmunoDiagnostics, Thermo Fisher Scientific, Sweden
Minghao Tan, Regulatory Specialist, WHO
Dr Kevin Koh, Partner & Vice President, MZ Advisory,
Singapore
18:00 Chairman’s Summary of the Day and
End of Conference Day One
INNOVATIONSHOWCASE

3. 9:00 Chairman’s Recap of Day One
Hareesh Nair, Partner, Quadria Capital, Singapore
Medical Device R&D in Asia
9:10 Engaging KOLs and Healthcare Professionals in Product
Development
• Ensuring Voice of Customer (VOC) is present from
beginning of product development
• Impact of early engagement of KOLs
• How to involve healthcare providers in the entire product
development process
• Dealing with Hospital-based innovations
• Engaging Centres of Excellence to champion the research
Thomas Dunlap, EVP & Senior Partner, Global Strategies,
Sand Hill Consulting Associates, former CEO & President,
Hoya Surgical Optics, Singapore
9:50 Engineering Products for the Healthcare Industry:
LeverageonSingapore’sStrengthinPrecisionTechnology
• Identifying unmet needs
• Promoting an idea and transforming it into reality
• Innovate based on healthcare professionals needs and
wants
• Making headway with passion and belief in the product
Peh Ruey Feng, Director, Singapore-Stanford Biodesign
Programme, Adviser, A*Star Medical Device Projects
10:30 Morning Networking and Refreshment Break
11:00 Managing Asia Pacific Clinical Trials
• Advantages and challenges of clinical trials in the region
• New clinical trial requirements in China and their impact
on medical device industry
• Strategies for success in clinical trials in Asia Pacific
- • Are there synergies with pharma clinical development?
- • Global clinical trial strategies: aligning sites for global
submissions
Moderator:
An Liu, General Manager, NAMSA, China
Panelists:
Dr Bhuwnesh Agrawal, Chief Medical Officer and Head of
Pharma Partnering, Vela Diagnostics, Singapore
Dr Mohamed Ali Abu Bakar, CEO, Clinical Research,
Malaysia
Simranjit Singh, Executive Director, BioSingapore
Manufacturing and Scale Up
11:50 Building Up Manufacturing Capacity to Service the
Market
• Successful partnerships with contract manufacturers
• IP and other issues when working with CMOs
• How do you select the best partner to work with?
ProfShaneZhang, Professor, ZhengzhouUniversity, Adjunct
Professor Drexel University and Johns Hopkins School of
Medicine, SVP and co-founder, AMT, USA
12:30 Networking Lunch
CONFERENCE DAY TWO
30 October 2014, Thursday
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.meddeviceasia.com
PANELDISCUSSION
Marketing and Distribution
14:00 WhatWorks in Asia: Bringing Innovative Medical Devices
to Market
• Growth trends in the different medical device markets in
the region
• Effective marketing strategies
• Impact of demographics and culture in successful business
• Key factors to consider when choosing distributors
Dr Bhuwnesh Agrawal, Chief Medical Officer and Head of
Pharma Partnering, Vela Diagnostics, Singapore
14:40 Achieving Competitive Advantage through Brand
Building and Reputation
• Where are the gaps that that can be exploited to gain
leadership in a therapeutic area?
• Boosting reputation through health economics
• Leveraging on existing product lines to successfully launch
new products
• Increasing top line and bottom line
Lisse-Lotte Hermansson, Director Health Economics,
ImmunoDiagnostics, Thermo Fisher Scientific, Sweden
15:20 Afternoon Networking and Refreshment Break
15:50 LearningfromaBillon-DollarDealontheGastroIntestinal
(GI) Market
• Overview of the GastroIntestinal (GI) Market
• Story of the PillCam capsule endoscope
• What are common issues that need to be addressed at
the beginning of a partnership?
• Expectations of both parties and how these can be met
• Expanding market share through effective distributor
partnerships
Gavriel Meron, Chairman & CEO, MGD Management
Services & Investments, former CEO, Given Imaging, Israel
16:30 Addressing the User Concern on Safety: How to
Effectively Engage Doctors and Clinicians?
• Why is safety a primary concern?
• How do you deal with the idea of risk when using a new
product?
• Communicating value of the device
Dr Christine Lim, Senior Director, Johnson & Johnson
Medical Devices and Diagnostics, China
17:10 Relaxed Discussion Among Peers on Innovation and
Issues that Impact the Following Areas
_______________________________________________________________________________________________________________
CardioVascular
Facilitated by: Dr Bhuwnesh Agrawal, Chief Medical Officer
andHeadofPharmaPartnering, Vela Diagnostics, Singapore
_______________________________________________________________________________________________________________
Gastrointestinal
Facilitated by: Gavriel Meron, Chairman & CEO, MGD
Management Services & Investments, former CEO, Given
Imaging, Israel
_______________________________________________________________________________________________________________
Aged Care
Facilitated by: Michael Pang, Managing Director, Winner Sg
_______________________________________________________________________________________________________________
Telehealth
Facilitated by: Ashvanni Srivastava, Director, Synergie
Health, Singapore
17:50 Roundtable Reports
Roundtable facilitators will present succinct 5-minute reports
on what has been discussed and learned from their respective
tables
18:10 End of MedDevice Asia
ROUNDTABLEDISCUSSION

4. WORKSHOPS
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.meddeviceasia.com
PRE-CONFERENCE WORKSHOPS 28 OCTOBER 2014
OBJECTIVE:
To understand different types of devices and approaches one can
take to market them successfully with some real world and
hypothetical examples, including analytical frameworks. Participants
will be encouraged to bring in both challenges, examples and ideas
to make it practically useful.
The workshop is intended mainly for functions working with
marketing and sales functions so that they have a better
understanding of what is required by the “internal customers”
KEY WORKSHOP TOPICS:
Definition of medical devices and groups
Medical device development process and key requirements at
each stage
Basic marketing principles
Case examples
Challenges and examples from participants
ABOUT YOUR WORKSHOP LEADER:
Dr Bhuwnesh Agrawal, Chief Medical Officer and Head of Pharma
Partnering, Vela Diagnostics, Singapore
Dr Bhuwnesh Agrawal was formerly with Boehringer Mannheim/
Roche and worked on pharmaceuticals and diagnostics divisions
in various roles spanning clinical research, strategy, business
development, marketing and sales in Germany, Switzerland and India, from
where he headed the South Asia business for Roche Diagnostics.
He is a medical doctor with specializations in Internal Medicine, Clinical
Pharmacology and Pharmacology & Toxicology from Germany, PhD from
Free University Berlin (FUB) and MBA from the UK.
[A] Strategic Approach to
Device Marketing
9:00am – 12:30pm
[B] Connected Devices
1:30pm – 5:00pm
An overview on how connectivity has impacted the medical device
industry.
KEY WORKSHOP TOPICS:
Medical devices and connected healthcare ecosystem
Convergence of wireless technologies with medical devices
Role of governance and standards in a networked healthcare
environment
Connected Devices - Transforming Telemedicine
Smartphones enabled health devices - Access to better health
any time, anywhere
ABOUT YOUR WORKSHOP LEADER:
Ashvanni Srivastava, Director, Synergie Health, Singapore
Ashvanni is an insightful business leader with over 24 years across
large corporate and entrepreneurial assignments across Asia, US
and UK, with a series of successful start-ups and new businesses
in Healthcare IT, Health and Wellness services and CRM. He is the
ex-CEO of HealthHiway and President of Strategic Initiatives at Apollo Hospitals
where he led the group’s healthcare technology, retail and telemedicine
initiatives. He is currently an independent Board Director and Management
Consultant, associated with Government and public health agencies,
Healthcare providers and Private equity across South and SE Asia, Africa, UAE
and India. The scope of his work covers business strategy, start ups,
international development, growth consulting and fund raising.
POST-CONFERENCEWORKSHOPS 31 OCTOBER 2014
[C] Regulatory Approvals &
Requirements For Global
Success
9:00am – 12:30pm
[D] China’s Medical Device Market
1:30pm – 5:00pm
OBJECTIVE:
To equip attendees with right tools and strategies in successfully
bringing a medical device to key markets globally.
KEY WORKSHOP TOPICS:
US Regulatory Process
EU Regulatory Approval Process
Medical Device Testing to Meet Global Requirements
Planning of Global Medical Device Clinical Trials
ABOUT YOUR WORKSHOP LEADERS:
Dr Seth Goldenberg, Senior Principal Scientist, NAMSA, former
Regulatory Chemist, U.S. FDA
Seth holds a Ph.D. in Pharmacology from the University of
Washington and a M.S. from the School of Biomedical Engineering
at Drexel University. After leaving the FDA, he co-founded Asia
Pacific Bio Intelligence, with offices in Philadelphia, PA (USA) and Shanghai
(China), which focused on regulatory and quality consulting with firms in
the US and China to overcome hurdles and resolve issues with international
regulatory bodies. Dr. Goldenberg understands not only what it takes to
carry out scientific study, but also the importance of communicating it with
the global scientific community to foster partnerships and collaboration,
demonstrated by his strong publication record.
An Liu, General Manager, NAMSA, China
An introduction to doing business in China in the medical device
industry.
OBJECTIVE:
To understand how to bridge high tech innovations to the human
body and benefit patients.
KEY WORKSHOP TOPICS:
Navigating new regulations
Developing cutting edge products
Leveraging on R&D and engineering strength of local talents
Implementing an effective marketing strategy
ABOUT YOUR WORKSHOP LEADER:
Prof Shane Zhang, Professor, Zhengzhou University, Adjunct
Professor Drexel University and Johns Hopkins School of Medicine,
SVP and co-founder, AMT, USA
Dr. Zhang has 17 years of experience in project management and
clinical and basic research experiences at Stanford University, NIH,
and Johns Hopkins School of Medicine and he also practiced medicine at
First Affiliated University Hospital in China for 12 years. Dr Zhang has board
research experiences in Internal Medicine, Pulmonary disease, Cardiology,
Oncology, Infectious disease, HIV and Clinical Pharmacology with more than
20 high level publications.

5. IBC
LIFE SCIENCES
28 - 31 October 2014 | PARKROYAL on Beach Road, Singapore
MedDeviceAsiaPromoting Innovation to Exploit Opportunities in Asia's Growing Markets
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.meddeviceasia.com
Welcome to the region’s first and only high-level
forum for medical device companies, investors and
other stakeholders to learn from industry experts on
how to promote innovation and explore market
expansion opportunities.
MED DEVICE ASIA is the place to showcase
innovative ideas, trends in partnerships with public
sector and clinicians and to network with experts
and industry leaders to find out about:
regulatory updates
investment opportunities
product development
market access
BY INDUSTRY
■ International Medical Device
companies 60%
■ VC/PE/Investors and
Incubators 10%
■ Med Device Start-ups 10%
■ Research Institutes and
Government 5%
■ Distributors 5%
■ CROs 5%
■ Consultants 5%
Who Should Attend:
BY COUNTRY
■ Singapore 40%
■ Malaysia 10%
■ Europe 10%
■ USA 10%
■ Rest of the World 10%
■ China 5%
■ India 5%
■ Southeast Asia 10%
Top 5 Reasons to Attend
Gain insights into the medical device regulatory landscape in
Asia’s key markets
Learn from in-depth case studies on strategic partnering with
Asian companies on investment, distribution and registration.
Network with and hear from experienced medical device
industry leaders operating in the region
Obtain strategies for collaboration with regional device
companies and start-ups
Identify new trends and regional opportunities for innovation,
product development and market access
1
2
3
4
5
SPONSORSHIP OPPORTUNITIES
Raise awareness for your services available to Medical Device companies in Asia.
Do you find difficulty in reaching senior decision makers and successfully stimulating interest for your services?
Are you trying to raise awareness of the value of your company’s expertise and services?
Or are you finding it difficult to differentiate your company from competition?
Perhaps what you need is a branding opportunity at this event! Increase your reach through our extensive marketing campaign, targeted at
your qualified business audience.
For information about placing your brand & profile top-of-mind to key buyers, contact Yvonne Leong, Business Development Manager on
Tel: + 65 6508 2489 or Email: yvonne.leong@ibcasia.com.sg
ASEAN Countries could be the
Next Emerging MedTech Markets
MDD Online, Jan 2014
Experienced
people, good
content
~ Boehringer
Ingelheim
“Excellent
conference”
~ Merck
Serono SA

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