It is essential to market your security token if you expect more future returns and profits on the shares by reaching investors countrywide or worldwide. But there are some prerequisites which need to be followed before you begin with the marketing of STO. Let us discuss the term “General Solicitation” with you before proceeding with STO Marketing Strategies.

1. STO Marketing
Strategies

2. Due to the potential of blockchain to transform the world, the crypto assets can bring enhancement in
the financial services. No doubt that people nowadays are aware of utility tokens, but STO is a new
concept in the market.
The abbreviation, “STO” stands for Security Token Offering which allows regulated means to launch a
crypto token.
The security tokens are backed by real-world assets and comply with the SEC regulations. Securities
tokenization can enhance the liquidity of underlying assets to engage more investors.
It is essential to market your security token if you expect more future returns and profits on the shares
by reaching investors countrywide or worldwide.
But there are some prerequisites which need to be followed before you begin with the marketing of
STO.
Introduction
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3. Let us discuss the term
“General Solicitation” with
you before proceeding with
STO Marketing Strategies.
According to the Securities and Exchange
Commission, the General Solicitation allows issuers
to solicit and advertise an offering broadly on the
basis of the following conditions:
•All purchasers in the offering are accredited
investors.
•Token sellers should take all the acceptable steps to
confirm the status of accredited investors.
•Every condition provided in Regulation D should be
satisfied.
General Solicitation
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4. Under Rule 506(b) of Regulation D, a company can be assured that follows Section 4(a)(2) exemption
by satisfying the following requirements:
• The company should not use general advertising or solicitation to promote the securities.
• The company can sell the securities to an unlimited number of accredited and verified investors and
upto 35 other buyers.
• Companies should decide thoroughly what information should be provided to accredited investors to
ensure that it is free from misleading and false statements.
A company can only solicit and advertise the security token offering and still remains compliant with the
exemption’s requirements, if:
• Investors should be all accredited investors.
• The company takes all possible steps to confirm that the investors are verified which can include
reviewing documents, like tax returns, credit reports, W-2s and bank and brokerage statements.
Regulation D
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5. step-by-step guide to
STO Marketing strategies
Whitepaper
A whitepaper is the most crucial marketing prerequisite for both STOs and ICOs. It is a
proposal for investors that details everything about your project.
Make sure your whitepaper contains the information about the legal regulations and
compliances so that the investors could make the right decisions and invest accordingly.
The whitepaper should include technological, financial and commercial details of a security
token in a professional language. Consider hiring an experienced writer who understands all
aspects of an STO whitepaper.
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6. step-by-step guide to
STO Marketing strategies
HTTPS
Before launching a security token, ensure that the website should be HTTPS which indicates
that the website is secure. It is crucial in terms of SEO as search engines prefer to rank
websites with HTTPS.
Gain the confidence of your potential investors by enabling HTTPs on the website.
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7. step-by-step guide to
STO Marketing strategies
Simplifying your idea
While finalizing the idea behind your project, make sure you have discussed it with your
technical and non-technical friends. Now, find out if they have understood the idea. If no, then
work on it and make it more practical. People visiting your website or reading the whitepaper
would like to understand the concepts behind the project in a matter of seconds. Make the STO
project easier and understandable so that more accredited investors show interest in it.
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8. step-by-step guide to
STO Marketing strategies
Blog Writing and Search Engine Optimization
Having a blog can help you gain organic traffic to your website, enhance the branding and
offer value to your project. Start writing blogs on Medium or some other freely available
publications. Try to publish a new article once or twice a week and write content which
speaks how your idea can bring transformation to the world. When you are doing STO
Marketing, it is not about the quantity of the content. The focus should be on the quality of the
writing. Ensure to brainstorm with your team to figure out how can you deliver the message
in a better way. There is a need to make sure that your website is search engine optimized.
SEO is a technique to improve the quality and quantity to the website through organic search
engine results. With professional SEO research, you can increase the chances of ranking on
the top of search engine result pages.
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9. Pre STO
PR and Media OutReach
STO Listing Websites
Social Media Marketing
Professional Websites
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10. PR and Media OutReach
Social Media Marketing
Press Release and Media Outreach will help your STO project reach to the different corners of the
world. Since it is a security token offering, you will have to research thoroughly for the PR
websites that allow the publishing of STO press releases.
You can write the Press Release and other contents in the following way:
•Write an article and pay for the Press Release Website to publish it.
•Pay the website to write and publish the article.
•Publish articles on free websites.
•Pay to the crypto news platform to feature the article.
Publishing the qualitative and thoughtful content can help you raise more and more funds.
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11. STO Listing Websites
Social Media Marketing
STO Listing websites can help investors to find out about your project in a convenient way. While
looking out for the right STO listing website, check the domain authority of the website and never
forget to get recommendations from your friends and colleagues.
While posting the details about your STO project on the STO Listing Websites, make sure you have
added the following information:
• Link to the whitepaper.
• Regulations applied to the Security Token.
• KYC/AML services.
• Link to the website.
• STO Launch and Sales Date.
• Roadmap.
• Brief information about the idea of the project.

12. Social Media Marketing
Twitter is one of the best and professional social media platforms where you can
keep your community updated with the latest crypto news and interact with crypto
influencers and brands.
Cons
Twitter bans advertisements
related to cryptocurrencies and
ICOs.
Pros
1. An excellent platform for
announcements in the crypto
community.
2. Leverage Twitter by interacting
with companies in your niche
and retweeting their tweets.
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13. Social Media Marketing
Reddit is one of the best platforms for STO marketing efforts. Many people are not
aware of Reddit, but creating a subreddit for your company/startup can allow you
to stay updated with the community and receive feedback from the followers.It is
just like your Facebook page where you can post content about your project
anytime.
Cons
Lousy content will not help you
get exposure on Reddit. The
upvote and downvote system do
not let low-quality content get
to the front page.
Pros
1. Can help you drive a massive
amount of traffic.
2. Improve the branding and
credibility of a project.
3. Once the post gets famous, it
gets exposed to dozens of other
websites.
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14. Social Media Marketing
Telegram is one of the widely used crypto community platforms where every STO
project has an active group with at least one admin. The channel allows all the
members of the community to interact with each other.
Cons
Telegram channel for STOs
cannot resist and buy thousands
of fake Telegram users.
Pros
1. Building a community around
STO.
2. You can reward users if they
help you in spreading the
information about your STO
project.

15. Social Media Marketing
Steemit is a social media platform which can allow you to run content competitions
for STO project.Ask the community to write the articles for your project and pay
them the right amount. Or, you can write articles and submit to the Steemit
community for publishing.Running content campaigns on Steemit can bring the
massive amount of buzz and attention.
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16. Create profiles on the
professional websites
You need to have profiles on the professional network so that the investors and followers could
recognize your professional experience. Use the following websites to gain more credibility:
• LinkedIn
• CrunchBase
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17. Running STOs
ProxyMarketing
Since security tokens
cannot be marketed
directly, proxy marketing is
the key technique. The
token sellers can have the
presence on offline or
online media on behalf of
their idea and organization.
DealMarketing
From brainstorming new
ideas to answering
complicated questions, you
need to become an expert
in explaining your idea.
Possessing these skills will
enhance the ability to sell
security tokens.
Some of the main
highlights are:
1. Keep the Confidential
Information Memorandum
(CIM) of the project
updated. Other relevant
documents can be
Pitchbook and
blogs/articles in the form of
an investment proposal.
2. You must gather and
develop a library of
potential investors and
buyers.
Buildcredibilityvia
networking
Networking and building
trust are essential things-to-
do in the security token
marketing as buyers can
look forward to seamless
transactions while ignoring
unwanted hassles. Potential
investors also find if some
of their friends or
acquaintances are investing
in the same project.
Promoting your products in
person will help you gather
social capital and generate
consumer trust.
Airdrop
Airdrop means a token is
distributed to the
community for small or
free tasks.
It is done to ensure that the
tokens are distributed and
to have as many peopAle
on board to the project as
possible.
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18. Post STO
List STOs on Exchange
Getting listed on the STO exchange is not an easy
task. Many exchanges ask for high prices to list the
tokens on their websites. Friendly relations with
key people in the cryptocurrency industry may
help you to get listed in lower price and can get
through the entire listing process faster. Make sure
to provide the following information while listing
tokens on Exchange:
• Name of the token.
• Token’s symbol.
• Value of the token.
• Min cap and max cap of the token.
• Brief information about team members.
Keep community updated
Interact with your community members and
accredited investors on a regular basis on all the
channels where you have created the profiles.
Always ensure to respond to the queries of the
members within 24 hours so that they never feel
disappointed from the services.
Performance Marketing
Performance Marketing is one of the best
marketing tactics to provide a cost-effective
solution to market innovative ideas and enhance
visibility.In Performance Marketing, marketing
companies, as well as advertisers, are rewarded for
driving traffic to the website. It is significant for
both marketing service providers and project
owners. Project owners get benefited from the
increased traffic and lead, whereas the marketing
professionals get paid for marketing efforts by
bringing more leads, clicks and sales. To take your
STO project to the pinnacle of success, make sure
you have a well-planned an organized STO
marketing strategy.
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19. Contact Us
If you are looking for the STO marketing services provider, we
can help you by offering end-to-end STO services from the
initiation to the post STO activities.
Talk to us
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