PRSA Minneapolis 091908

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Presentation to the Fridsy Roundtable of the Minneapolis PRSA chapter

Education Business News & Politics

Social Media: Why You Should
Care, And How To Overcome
Obstacles to a Successful
Social Media Program
PRSA Friday Roundtable

Sept. 19, 2008

About Lee Aase

• Political Science, B.S.
• Manager, Syndication/
Social Media
• Google/“Friend” me

Answering Your
Questions
• Why should I care?
• What are social media?
• What is Mayo doing?
• How can I get started?

Changing Media
Landscape
• Massive newspaper
layoffs/buyouts
• Star Tribune
• Pioneer Press
• Los Angeles Times

Star Tribune Values

• 1998: $1.2 billion
• 2006: $530 million

One Huge Contributor

And exactly how do
newspapers compete?

The Most Important
Word in Web 2.0

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

PRSA Minneapolis 091908

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PRSA Minneapolis 091908

1. Social Media: Why You Should Care, And How To Overcome Obstacles to a Successful Social Media Program PRSA Friday Roundtable Sept. 19, 2008

2. About Lee Aase • Political Science, B.S. • Manager, Syndication/ Social Media • Google/“Friend” me

3. Answering Your Questions • Why should I care? • What are social media? • What is Mayo doing? • How can I get started?

4. Changing Media Landscape • Massive newspaper layoffs/buyouts • Star Tribune • Pioneer Press • Los Angeles Times

5. Star Tribune Values • 1998: $1.2 billion • 2006: $530 million

6. One Huge Contributor

7. And exactly how do newspapers compete?

8. The Most Important Word in Web 2.0