Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Bringing the Social Media Revolution to Health Care (and Denmark)

My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen
  • Als Erste(r) kommentieren

Bringing the Social Media Revolution to Health Care (and Denmark)

  1. 1. Lee Aase (@LeeAase) Mayo Clinic Center for Social Media June 30, 2015 Bringing the Social Media Revolution to Health Care (and Denmark)
  2. 2. ©2011 MFMER | 3139261- Today’s Agenda • Mayo Clinic’s Social Networking and Social Media DNA • #MCCSM and Social Media Health Network: Helping Peers Apply Social Tools Effectively • Three Case Studies • Starting with encouragement and ending with fun
  3. 3. ©2011 MFMER | 3139261- About Lee Aase (@LeeAase) • B.S. in Political Science, Minnesota State University • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2003 • Media Relations/Research Communications • Syndication and Social Media • Director, Center for Social Media (2010)
  4. 4. Bringing Hope to the Mediocre
  5. 5. ©2011 MFMER | 3139261-
  6. 6. ©2011 MFMER | 3139261-
  7. 7. ©2011 MFMER | 3139261- Metro Population for U.S. News Best Hospitals
  8. 8. What does Rochester have that they don’t?
  9. 9. ©2011 MFMER | 3139261-
  10. 10. ©2011 MFMER | 3139261- Countries visited by Dr. William J. Mayo Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia
  11. 11. ©2011 MFMER | 3139261- Mayo Clinic’s First Social Networkers
  12. 12. Mayo Clinic Medical Edge Syndicated News Media Resources
  13. 13. • Existing Medical Edge radio mp3s • Launched Sept. ’05 • Downloads increased 8,217% Oct. vs. Aug.
  14. 14. Mayo Clinic Medical Edge Sample Sound Bite
  15. 15. Involuntary Social Network Representation myspace.com/mayoclinic
  16. 16. Facebook: 11/7/07
  17. 17. ©2011 MFMER | 3139261- A Pivotal Presentation
  18. 18. ©2011 MFMER | 3139261-
  19. 19. Mayo Clinic on YouTube (Feb ’08)
  20. 20. The Transformational Power of Consumer-Grade Video Tools
  21. 21. ©2011 MFMER | 3139261-
  22. 22. Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  23. 23. ©2011 MFMER | 3139261-
  24. 24. ©2011 MFMER | slide-40 A Catalyst for Social Media
  25. 25. Social Media Health Network (SMHN) • Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations
  26. 26. Three Case Studies of Practical Application
  27. 27. Speeding Dissemination of Research Findings
  28. 28. UT Split Repair Procedures at Mayo Clinic
  29. 29. Lee’s Law: As I approaches 0, ROI approaches
  30. 30. As seen in the Wall Street Journal...
  31. 31. Just for Fun…
  32. 32. Serendipitous Fun - Octogenarian Idols • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09
  33. 33. The next day...
  34. 34. TotalViews
  35. 35. TotalViews
  36. 36. TotalViews
  37. 37. TotalViews
  38. 38. TotalViews
  39. 39. TotalViews
  40. 40. TotalViews
  41. 41. Early Morning May 26
  42. 42. May 26, 2009: Live in Studio Good Morning America
  43. 43. Results to Date • More than 10 million views on YouTube • Over 1.5 million on Sharing Mayo Clinic • From 200 views/month to 5,000 views/hour • Validation of Thesis #26…
  44. 44. To Join the Conversation: • Google Lee Aase or MCCSM • @LeeAase on Twitter (or #MCCSM) • socialmedia.mayoclinic.org

×