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Facebook for Professional Networking

Presentation to OCC Shifting Gears Executive Class on Using Facebook for Professional Networking

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Facebook for Professional Networking

  1. 1. Facebook for Career Networking <ul><li>Shifting Gears OCC - Peer Network </li></ul><ul><li>1-Apr-2010 </li></ul>
  2. 2. Today’s Scope <ul><li>Very High Level Overview of Using Facebook for Professional Networking and Putting Your Story Out There </li></ul><ul><li>There’s a Huge Topic Around Using Facebook to Promote Your Firm </li></ul><ul><ul><li>Not covered today </li></ul></ul><ul><ul><li>I expect Kevin Outland of Pure Energy will have some of that in his Twitter presentation </li></ul></ul>
  3. 3. Linkedin, Facebook & Twitter <ul><li>- Business Networking, fairly “closed” system, limited company information </li></ul><ul><li>- “Social” Networking - but growing use for business contacts, and lots of companies use to get closer to their customers, and to offer promotions </li></ul><ul><li>- Immediacy and Freshness, started out social, but becoming more mixed - some recruiting & lots of customer contact </li></ul>
  4. 5. Alternatives - Should I Use Facebook for Professional Purposes? <ul><li>Need to Make a Strategic Choice Going in: </li></ul><ul><ul><li>Tight security levels . . .(NYT article) </li></ul></ul><ul><ul><ul><li>but, lose the advantage of 5x as many Facebook users as LinkedIn users </li></ul></ul></ul><ul><ul><li>Or, don’t post anything that you don’t want your mom or your potential future employer to see . . . (About.com & Sirona Consulting articles) </li></ul></ul><ul><ul><ul><li>but, must think about Inclusion vs. Exclusion, not just questionable content/photo’s/friends </li></ul></ul></ul>
  5. 6. Examples of Alternatives <ul><li>Mashable.com - Building Your Personal Brand on Facebook </li></ul><ul><ul><li>Remember your audience (family, friends, or business) and then be strategic about how your “story” or brand is communicated </li></ul></ul><ul><ul><li>Fill out profile with info that can be “hooks” to attract connections - schools, past companies, organizations, etc. </li></ul></ul><ul><ul><li>Import your contacts and grow your network monthly - from e-mail, Linkedin, Twitter, IM, etc. </li></ul></ul><ul><ul><li>Update your status (always a good idea . . .) </li></ul></ul><ul><ul><li>Start a group or a page </li></ul></ul>
  6. 7. Mashable.com - Building Your Personal Brand on Facebook (continued) <ul><ul><li>Join or start a local event </li></ul></ul><ul><ul><li>Link out to your Facebook profile from other sites (your website, blog, Linkedin, Twitter) </li></ul></ul><ul><ul><li>Feed your social networks using an application to update all of them at the same time </li></ul></ul><ul><li>Mashable.com - Facebook for Professional Networking </li></ul><ul><ul><li>Suggests using Facebook Lists (of “friends”) and security settings to divide personal and professional messaging </li></ul></ul><ul><ul><li>Gives details on using Facebook Groups (like Linkedin Groups) to expand your network </li></ul></ul>
  7. 8. Examples of Alternatives (continued) <ul><li>Jobbored.com - The Facebook Job Search </li></ul><ul><ul><li>Diary your job search in your status </li></ul></ul><ul><ul><ul><li>“Made 3 new quality contacts at Michigan Wind Working Group meeting” </li></ul></ul></ul><ul><ul><ul><li>Key to making this work seems to be including details </li></ul></ul></ul>
  8. 9. http://www.time.com/time/business/article/0,8599,1903083,00.html http://www.thejobbored.com/the-facebook-job-search-or-how-to-find-a-job-using-facebook_1037/ http://www.nytimes.com/external/readwriteweb/2010/01/20/20readwriteweb-the-3-facebook-settings-every-user-should-c-29287.html?em NY Times - Privacy Settings Jobbored.com - Journal your Search Status http://jobsearch.about.com/od/networking/a/facebook.htm About.com - Social or Expanded Business networking Time - Using Social Media for a Quick Job Search http://www.keppiecareers.com/2009/04/14/facebook-applications-for-your-job-search/ Keppiecareers.com - Facebook Applications, Search, Profiles, LinkedIn Sharing http://blog.sironaconsulting.com/sironasays/2009/03/ten-ways-to-use-facebook-to-find-a-job.html blog.sironaconsulting.com - 10 ways to use facebook to find a job Http://www.fastcompany.com/1579162/neat-cheat-sheet-to-help-your-marketing-heads-conquer-social-media FastCompany.com - Comparison of Facebook, LinkedIn, Twitter & More http://mashable.com/guidebook/facebook/ Mashable.com - Building Your Personal Brand on Facebook, Facebook for professional networking Helpful article links
  9. 10. Facebook Redux - My Thoughts <ul><li>You Have to Have an Approach That You’re Comfortable With, This is My Approach, It May Not be a Good Fit For You </li></ul><ul><li>Electronic Security is a Contradiction in Terms - I go With the Mom Approach </li></ul><ul><li>Probably Want to be Able to say Yes if Someone Asks if You are on LinkedIn, Facebook, or Twitter </li></ul><ul><ul><li>Should have consistency if the same information is on more than one site - can’t be 10 years younger on Facebook </li></ul></ul>
  10. 11. Facebook - My Thoughts (continued) <ul><li>Both the Type of person You are and the Type of Firm You are Looking at can Inform how “Social” Your Facebook is </li></ul><ul><ul><li>For me, Linkedin is business, and Facebook is mostly social, with a little career info included </li></ul></ul><ul><ul><li>I have more than twice the contacts on LinkedIn than I do on Facebook </li></ul></ul><ul><ul><li>With my sites mostly aimed at different audiences, I don’t think it’s a good idea to link contacts or posts automatically </li></ul></ul><ul><ul><li>I plan on adding more professional info to my Facebook profile. I have limited personal profile info due to exclusion issues </li></ul></ul>
  11. 12. Facebook - My Thoughts (continued more . . .) <ul><li>One advantage of having different information on Facebook vs. Linkedin is that it gives a more complete picture of you </li></ul><ul><ul><li>Barbara mentioned that some small businesses commented on wanting other interests displayed in communications </li></ul></ul><ul><ul><li>The Sirona Consulting link, after going through all the things you shouldn’t post, concludes with . . . don’t be boring </li></ul></ul><ul><ul><li>A couple of stories . . . </li></ul></ul><ul><li>Balance in all Things </li></ul>
  12. 13. backup
  13. 14. S - BOO Obama!! NOT happy my right is being taken away!! I didn't support you when you ran for office and I certainly don't now either. Shame on you! 5:39pm L - At the end of the day, I will sleep better knowing that approx. 47mill. more people in this country will have the right to be covered by our healthcare system. Being asked to pay a mere 4% more in taxes if thats what it ends up to be is a small sacrifice for each of us considering. Only those who have had to go without or know someone who has gone without seem to truly appreciate this. Empathy is truly a rare commodity these days. 5:12pm So, When One of These People Interviews the Other one Tomorrow Morning, What’s the Conversation About? Has the Opportunity to Promote the Strengths One Brings to the Firm Lost, and Subsequently, What Potentially Could Gave been a great Match? Exclusion Example
  14. 15. My Own Facebook To-do’s <ul><li>Continue to Refine My Story and Brand </li></ul><ul><ul><li>One of the best examples out there is Danica Patrick, and she learned it all from Bob Parsons of GoDaddy.com </li></ul></ul><ul><ul><li>Worth checking out Bob Parson’s blog and info </li></ul></ul><ul><li>Put a Short Career Summary on (similar to the ones in Matt’s spreadsheet) </li></ul><ul><li>Add a Link to Linkedin on my Facebook, but not Vice-Versa </li></ul><ul><li>Review Linkedin, Facebook and Address Book Contents for Potential Adds </li></ul><ul><li>Remove GM From My “Network” </li></ul>