12. The Octopus Cart
The
Business
Idea
Strategic
Business Vision
Objectives
About Us
Positioning Mission
Target
Groups
13. The Business Idea
• MOBILE food cart
• Quality midnight snacks
• Operation hours: 9:00 p.m. – 2:00 a.m.
• Different operation locations
Introduction
14. Vision
scholé
“to promote the culture of quality campus life”
M&V
17. Positioning Statement
“To CUHK students, residential and non-
residential, the Octopus Cart is the ultimate
brand of midnight snacks which feed their
stomach with scrumptious food and drinks.”
18. Six Core Business Objectives
Competitive Business Objective Strategy
Advantage
Better food To provide students with quality food Product
Better services To provide customers with good services
Better locations To serve students in different colleges Place
To appeal to students’ need for convenience
Better financial To price the products at a slight premium Price
returns
To develop a financially sustainable business Financial controls
Analysis
35. Survey result
Students in CUHK would like to see our midnight snack cart operate in the
Shaw College, New Asia College and the United College
Central
S.H. Ho Train station
campus
6% 12%
12%
CC
Morningside 10%
4%
UC
SC 17%
20%
NA
19%
36. Train Station New Asia College United College Shaw College
21:00 p.m. -21:50 p.m. 22:00 p.m. - 23:15 p.m. 23:15 p.m. - 00:30 a.m. 00:45 a.m. - 02:00 a.m.
37. Financial Projections
Projected Income Statement
Year 1 Year 2 Year 3 Year 4
Sales Revenue 600,000 720,000 864,000 864,000
Cost of Goods Sold 150,000 180,000 216,000 216,000
Gross Profit 480,000 594,000 731,700 731,700
Other Expenses
Promotion Expenses 80,000 50,000 50,000 50,000
Salary Expenses 120,000 126,000 132,300 132,300
Petroleum Expenses 36,000 36,000 36,000 36,000
Depreciation Expenses - Food Cart 12,000 12,000 12,000 12,000
Depreciation Expenses - Utensils 2,000 2,000 2,000 2,000
Net Profit 230,000 368,000 499,400 499,400
Projection
38. Key highlights
1. Generate revenue of $600,000 in its first year
2. Grow each year at approximately 20%
3. Invest $60,000 in the food cart and a second-
hand vehicle initially
4. Earn an increasing net income
39. Action Plan
• Develop our secret recipes
• Contact and bargain with suppliers
Pre-operation • Purchase a food cart and a second-hand vehicle
• Purchase utensils
Action Plan
40. Action Plan
• Launch our business and start operation
Introduction • Distribute promotion materials including
leaflets and mass mails
Stage
• Distribute free souvenirs to customers
41. Action Plan
• Build the Facebook fan page
• Contact and build a collaborative relationship
Continuous with hostel committees
Development • Introduce new midnight snacks to our menu
periodically
42. Conclusion
Meet the demand
quality midnight snacks that
meet the demand.
snacks at a convenient location.
Conclusion
43. Conclusion
Mobile
Flexible
Delivery services.
Array of business initiatives.
We can do better
